Five Compelling Reasons For Small Business To Blog
presents
Chris Baggott
“Why” should a small (or any) businesses Blog?
1. Online Competition with the Big Boys2. Search Engine Optimization3. Higher Prospect Interaction and Conversion4. Email Acquisition5. Employee Retention/Customer Engagement
Online journal-like content, organized in reverse chronological order.
What’s a Blog??
#1 Online Competition with the Big Boys
VS.
Technology Empowers Marketing Democracy
•Blogging•Search•Email•Voice•Web Site
The Human Factor
VS.
Symbol of CEOExcess
Symbol ofIntegrity
VS.
#2 Blogging for Search
Source: Pew Internet & American Life Project
What we all do online
*Not online
As Much As 80% of all web interactions begin with search
•80% to 95% of all clicks on a page happen in the Organic Results
• Titles• Keywords • Recent Content• Lots of Content• Links• Relevance
Why Blogging works for SEO
#3 Higher Prospect Interaction and Conversion
Social Conversion - Employee Blogging
Benchmark Your Engagement
Other Engagement Metrics:
1. Bounce Rates/Read Rates
2. Click Throughs
3. Email Addresses
#4 Email Acquisition
#4 Employee Retention/Customer Engagement
34% Higher Retention Among Bloggers
Contact Information:Chris BaggottCEO/Co-founderCompendium [email protected] – Chris Baggott
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