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Beauty World established in 2002 engaged in the
provision of products, equipments, and supplies to
fulfill the needs of beauty clinics, salons, and spas.
Beauty World also provided service treatments such
as facial skin care treatment, body treatment, and
nail treatment. We equipped a training center for
each of treatment concept. We provided servicesnot only for the professionals in beauty industries
and spa owners, but also to the end user.
INTRODUCTION
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“ ONE STOP SOLUTION
FOR BEAUTY SUPPLIES
&
BEAUTY SERVICES “
In July 2006 we has opened a showroom located
in Mangga Dua Square ( products selling &
treatment room) that present the first unique
concept, named:
INTRODUCTION
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In the End of 2011, Beauty World proudly
launched Beauty Preneurship Program and
renewed its showroom by relocated and re-arrange the layout design in store areas which
divided to product area, treatment area,
business lounge area, seminar room, workshop
and training centre area. All of these
improvements purposely to show ourcommitments to serve the entire customer
better in future and increase satisfaction service
level also bring them to experience “ ONE STOP
SOLUTION FOR BEAUTY SUPPLIES & BEAUTY
SERVICES
“
in Beauty World Showroom
INTRODUCTION
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Provide the high quality products and services
in beauty business for professional beauty
clinic (aesthetic experts and dermatologists),
Beauty Salon, Nails Salon, Spa, Make Up Artist,
and retail buyer.
VISION
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• One stop beauty salon supplier
• Beauty business conceptor
• Partner business to grow together
MISSION
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• Gratefully
• Professionalism
• Honesty
• Discipline
• Openness
• Togetherness
• Social Responsibility
CULTURE
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Since 1990, Walther Janssen, together
with his wife Elka, has consistentlyworked towards developing a skin care
system which is based on multiple,
highly-effective and efficient active
substances. The challenge was to achieve
verifiable results and therefore contribute
towards improving the skin profile. Withhis first care product range, WHITE
SECRETS, he traveled to Asia and
presented the first cosmeceutical series
on a small folding table. The product
series for light skin quickly took off,
causing Janssen Cosmeceutical‘s reputation to spread quickly.
PRODUCT
–
JANSSEN COSMETICS
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Since 1995, the care product range has
accordingly been named JANSSEN
COSMECEUTICAL. Demand for further
care product series for specific skin
types was not long in emerging. Over
the years, care product series with
special active substances for
the various skin types were developed
to enable beauticians to provide their
customers with individual treatment
and therefore help them to achieve
particularly successful effects.
PRODUCT
–
JANSSEN COSMETICS
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Awards and Certification
the new ISO 9001:2008 guidelines
Quality Management Certified To ISO
Best regenerative skincare range at the recentParis 2011 awards and Miami 2011 awards for
best skincare company
PRODUCT
–
JANSSEN COSMETICS
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Plants and herbs have extraordinary
beautifying properties and have been
empirically utilized to treat mankind for
thousand years. At the advanced
Neoderma Research Laboratories we
select the finest and most effective
herbal extracts to formulate exceptional
beauty products, unifying the highest
scientific practices along with
traditional knowledge.
PRODUCT
–
NEODERMA
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As the skin is fragile and sensitive,
disclosing our inner beauty, ourphilosophy is to care for with natural,
skin-friendly products. Therefore it is
primary concern for us to introduce
safe, pure beauty products. Neoderma
is free of GMO (Genetically Modified
Organism), mineral oil and parabens.
No Animal testing. We firmly believe
that the best place to treat your skin is
the beauty salon.
PRODUCT
–
NEODERMA
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The trained, experienced beauty
specialist will take time to diagnose yourskin and suggest the best treatment and
product based on nature of your skin,
your personal sensitive and beauty
objectives. Accordingly, Neoderma is first
and foremost a Professional brand. It is
based on a series of exclusive salon
treatment, for the face and body. These
treatments are supported by full range of
retail products for at-home, aftertreatment use.
PRODUCT
–
NEODERMA
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Awards and Certification
PRODUCT
–
NEODERMA
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The Sea, as a Source for balance
Sea water minerals and trace
elements essential for the proper
functioning of our body and more
specifically our skin. Our bodies are
not capable of producing them, sowe must provide them. As the sea is
at the origin of life on earth, it can
also naturally diffuse its benefits for
the skin. A pure concentration of life,
sea water is a precious source of
natural balance
PRODUCT
–
ALGOLOGIE
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Seaweeds, a natural power
A concentration of all beneficial
marine properties, algae work like
genuine sponges. As the precursors
of lands plants, they had to adapt and
evolve in the face of climatic
upheavals. As a result, they have anexcellent capacity for self-defense,
allowing them to life in hostile
environments. They are recognized
for their many properties, which
vary depending on the species –
moisturizing, soothing, slimming,regenerating, etc.
PRODUCT
–
ALGOLOGIE
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Building on its knowledge of the benefits
inherent to the sea and to seaweeds,Algologie Research Laboratory have
developed theAlgo
3
Complex
. This
innovating association of active
ingredients meets 3 fundamental skin
needs :
1/ REMINERALISING with its high concentration of sea water
from the Gulf Stream drawn from Bréhat
and with unique resources.
2/ MOISTURISING
with a red seaweed : Chondrus Crispus
3/ PROTECT FROM FREE RADICALS
with a brown seaweed: Alaria Esculenta
INNOVATION : the Exclusive algo
compex
PRODUCT
–
ALGOLOGIE
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The 30-years expertise of Algologie
leads to :
• Meticulous selection of the best
marine active ingredients with
proven efficiency
• Incredibly sensory and pleasant
textures
• Visible and long-lasting results
OUR EXPERTISE
PRODUCT
–
ALGOLOGIE
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Our researches and our partnership
with the CEVA (technical centre for
seaweed and the most important
seaweed research structure in
Europe) allowed us to
incorporate highly efficient active
ingredients in our products.
PRODUCT
–
ALGOLOGIE
OUR EXPERTISE
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To respect the environment, Algologie :
OUR COMMITMENT
• Only uses vegetable inks.
• Only uses papers and
communication supports from
managed forests.
• Only uses active ingredients and
raw materials coming from
a radius of less than 200 km of its
manufacturing laboratories.
• Has a laboratory certified Eco-Cert.
PRODUCT
–
ALGOLOGIE
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Nic LawrenzMake-Up Artist
PRODUCT
–
MAKE UP FACTORY
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PRODUCT – MAKE UP FACTORY
With a circle of creative and
international make-up artists such asNic Lawrenz, Make up Factory
guarantees a perfect and professional
range of products, professional tips
for the customer, and unusual
product ideas.
By contributing their expertise, we
are able to ensure that the Make up
Factory slogan „Not only for
professionals, but for everybody who
wants to create a professional make-
up“ continues to be filled with life.
PRODUCT
–
MAKE UP FACTORY
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PRODUCT – MAKE UP FACTORY
Make up Factory was established in
the fall of 2005; it was intended to be
a cosmetics brand that pursued the
aim of developing excellent cosmetics
not just for make up artists but also
for all women with a desire forprofessional makeup products.
At the Make up Factory head office,
just outside Munich, a creative team
worked closely with production,
administration and sales to turn thelatest international fashion trends
into a high-end cosmetic concept.
PRODUCT
–
MAKE UP FACTORY
The Brand
History
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PRODUCT – MAKE UP FACTORY
Make up Factory represents the
highest standards of quality.
Equipped with the latest high-tech
machines and an outstanding level of
expertise, Make up Factory fullymeets these high standards. The
brand is already one of the most
successful manufacturers of
decorative cosmetics in Europe.
PRODUCT
–
MAKE UP FACTORY
The Brand
The Mercedes of German makeup
manufacturers
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PRODUCT – MAKE UP FACTORY
Starting in Germany, with exclusive
distribution via the Müller chain of
perfumeries, Make up Factory has
become a synonym for success
worldwide. The brand is now
represented in premium perfumerychains and department stores in
30countries.
Make up Factory has become
established as a famous brand which
has become de rigueur in the world of
cosmetics. And this is impressivelyconfirmed by the sale of one product
every minute.
PRODUCT
–
MAKE UP FACTORY
The Brand
Worldwide expansion
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PRODUCT – MAKE UP FACTORY
In the beginning was the idea:
Professional cosmetics for every
woman. High-end makeup of an
extraordinary quality, of the type that
had previously been reserved only for
expensive premium brands.
In close cooperation with the most
innovative and most famous cosmetics
manufacturers in Europe, the idea
become a reality: a unique collection –
ready to set new standards in the worldof cosmetics
PRODUCT
–
MAKE UP FACTORY
The Vision
HIGH END MAKE UP
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PRODUCT – MAKE UP FACTORY
Esthetic design, elegant and stunninglysimple. Shining chrome in contrast with
matt black embodies the spirit of
contemporary exclusivity.
Uncompromising quality and an
unlimited focus on the essential aspectsof beauty. True values that speak for
themselves. Inspired by the most
famous makeup artists, Make up
Factory came into being. The new make
up generation presents high-end
makeup for every individual look.
PRODUCT
–
MAKE UP FACTORY
The Vision
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PRODUCT – MAKE UP FACTORY
Make up Factory inspires every
woman to discover endless
possibilities of her own beauty: make-
up and pure beauty – with exquisite
quality and the focus on the essence of
beauty.
PRODUCT
–
MAKE UP FACTORY
The Vision
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HISTORY
When Jeff Pink founded ORLY in 1975, he
was motivated by a simple idea: to innovate
natural nail care. By creating leading-edge
products and tools designed not only to
beautify, but to respond to the needs of salon
professionals, Jeff Pink redefined nail care
and nail fashion.
For over 33 years, in over 66 countries,
ORLY nail care products have been the
manicurist’s choice for nail strength,
adhesion, wearability, dry time and shine
PRODUCT – ORLY NAIL CARE RODUCT
–
ORLY NAIL CARE
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THE ORIGINAL FRENCH MANICURE®
Jeff Pink created this versatile look to
complement Hollywood starlets' entire
onset wardrobe. This 'natural nail look'
was then introduced on the fashion
runways of Paris, where it became aninstant classic. From that point on, this
iconic look became known as “The French
Manicure”.
Today, the French Manicure prevails as the
ultimate in nail chic, and is one of the top-
selling nail looks worldwide!
PRODUCT
–
ORLY NAIL CARE
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PRODUCT
–
ORLY NAIL CARE
GET A GRIP®
Professional results are at your
fingertips with ORLY’s award-winningGripper Cap™. This patented, rubberized
cap provides ease of opening and
flawless performance, and is exclusive to
ORLY products.
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PRODUCT
–
ORLY NAIL CARE
AWARD-WINNING RESULTS
ORLY has been recognized by the
professional beauty industry with 12 ABBIESawards, along with many awards from trade
and consumer magazines, and is one of the
top nail care brands searched on the internet.
THE INNOVATIONS CONTINUE
Jeff Pink and ORLY continue to lead theindustry with innovative nail care and beauty
products, while delivering the hottest trend-
focused nail shades regularly launched in
seasonal color collections.
ORLY’s comprehensive line of products are
free of DBP, toluene, formaldehyde and
formaldehyde resin.
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PRODUCT
–
EQUIPMENT
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PRODUCT
–
ACESSORISS
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Care services (treatment) at Beauty World is divided into 18
types of treatment, such as:
1. Facial (Janssen Cosmeceutical)2. Exclusive Luxury Skin Care Treatment (Janssen)
3. Advanced Skin Treatment
4. Exclusive Luxury Treatment (Neoderma)
5. Eye Treatment
6. Body Slimming/Anti Cellulite (for tummy/hand/foot/whole body)
7. Bust Firming Treatment
8. Nail Treatment (ORLY)9. Hand and Foot Treatment
10. Hair Removal
11. Exclusive Body Whitening (Janssen)
12. Body Massage & Spa
13. Detoxifying Body Mud Therapy
14. Hot Stone Massage
15. Ear Candling Therapy
16. Belly Candling Therapy17. Japaness reflexology
18. Aesthetic Doctor
TREATMENT
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D E S I G N I N T E R I O R
OTHER SUPPORTING
SERVICES PROVIDER
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S A L O N S O F T W A R E
OTHER SUPPORTING
SERVICES PROVIDER
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Mangga 2 Square Lt. 2 Blok C 39
Tlp. 021-62310438/9
Puspita Martha Jl. Wahid Hasyim No. 19 - 21
Tlp. 021 - 31925921
Harco Pasar Baru No.121
Tlp 021-3452312/ 3451988
Glow Plaza Indonesia
Metro Gandaria City
CHANNEL OF DISTRIBUTION
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M A N G G A 2 S Q U A R E
SHOWROOM
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M A N G G A 2 S Q U A R E
TREATMENT
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H A R C O P A S A R B A R U
S H O W R O O M
No.121 Phone 021-3452312/ 3451988
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P U S P I T A M A R T H A
SHOWROOM
Wahid Hasyim Road No. 19 – 21 Phone. 021 - 31925921
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P U S P I T A M A R T H A
SHOWROOM
Wahid Hasyim Road No. 19 – 21 Phone. 021 - 31925921
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P L A Z A I N D O N E S I A
RETAIL
Mh Thamrin Road Kav - 28 - 30, Indonesia
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G A N D A R I A C I T Y
RETAIL
Sultan Iskandar Muda Road, 12230, Indonesia
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AUTHORIZED SALON
Helthy Family
Reflexologi &
Massage
Zoe
SpaBeauty
Symphony
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Equipment
PROMOTIONAL &
MARKETING CAMPAIGN MATERIAL
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PROMOTIONAL CATALOG
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2011
2010
2007
2008
2009
2012
C O S M O B E A U T E
TRADESHOW
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TRAINING & SEMINAR EVENT
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PRESS EVENT LAUNCHING
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PRESS RELEASE
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AWARDS
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w w w . b e a u t y w o r l d . c o . i d
OUR WEBSITE
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w w w . b e a u t y w o r l d i n d o . c o m
OUR WEBSITE
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h t t p : / / b e a u t y w o r l d i n d o . w o r d p r e s s . c o m /
BLOG
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h t t p : / / w e l c o m e t o b e a u t y w o r l d . b l o g s p o t . c o m
BLOG
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h t t p : / / b e a u t y w o r l d i n d o . s h o p . r a k u t e n . w e b . i d /
ONLINE SHOP
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w w w . z a l o r a . c o . i d
ONLINE SHOP
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w w w . s e n d n p a y . c o m
ONLINE SHOP
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B e a u t y w o r l d I n d o
SOCIAL MEDIA
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@ b e a u t y w o r l d i n d o
SOCIAL MEDIA
GUESS EVENT AT PLAZA INDONESIAby MAKE UP FACTORY
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y
Jakarta, October /19/2010
CO-BRANDING
6TH ANNIVERSARY DRAGONFLY AT DRAGONFLYby MAKE UP FACTORY
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y
Jakarta, October /23/2010
CO-BRANDING
MARIE CLAIRE MAGAZINE by MAKE UP FACTORY
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y
Jakarta, December /23/2010
CO-BRANDING
NEW FASHION GUESS 2011 AT SAMPOERNA STRATEGIC SQUARE by MAKE UP FACTORY
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y
Jakarta, December /2/2010
CO-BRANDING
B E A U T Y P R E N E U R S H I P P R O G R A M
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MARKETING STRATEGY
Beautypreneurship program is a business opportunity designed by Beauty
World in a systematic and programmed. We design you a Entrepreneur in
the field of beauty and body treatments, we are ready to be your partner in
building and developing the body's beauty care business in Indonesia.
B E A U T Y P R E N E U R S H I P P R O G R A M
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Small Size Medium Size Customized Size
Minimum order Rp 25.000.000 Minimum order Rp 50.000.000 Minimum order Rp 75.000.000Free Training therapists as much as 2-
3 people *
Free Training therapists as much as 4-
35people *
Free Training therapists as much as 6-
7 people *
Training duration for 2 weeks Training duration for 3 weeks Training duration for 4 weeks
estimates of bed: 2 facial bed estimates of bed: 2 facial bed estimates of bed: 2 facial bed
estimated area of the room: > 40 m2 estimated area of the room: > 80 m2 estimated area of the room: > 150 m2
Cover A-Z program which consists of the initial set up consultation, training for
therapists, setting menu treatment and price, support business plan, breakeven
Analysis, Projected profit & loss, marketing support tools, grand opening andperiodic consultation and monitoring post opening by our experienced team.
Besides, we also provide interior design services, salon software, etc..
Our package beautypreneurship concept consists of:
*) To training outside the city, transport and accommodation costs covered by the customer
MARKETING STRATEGY
B E A U T Y P R E N E U R S H I P P R O G R A M
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MARKETING STRATEGY
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YOUR TRUSTED PARTNER TO GROW TOGETHER