Key communication principles of watchdog organizations: what works?"

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION.

www.watchdogpoland.pl

Communication with donors

Magda SadłowskaWarsaw, 17.10.2013

What is a 2 way communication?

Communication with donors

What reaction we expect?Do donors have a chance to react as we wish?Do they have the proper tool?Is it easy? How much time they must to spend? How many decision they have to make?

How to became a story teller?

Make it simple

Make it simple

http://radiosarajevo.ba/photo/galerija/7010/82353

Make it personal

Freedom of speech in BelarusAmnesty International Poland 2004

http://news.nationalpost.com/2010/11/20/graphic-anatomy-of-a-stoning/

Make it personal

Graphic : Anatomy of stoning used in Campaign against death penalty AI 2013

Stay in touch

http://www.whenyoudontexist.eu/

Show the goal

Show what you need money forStep by step communication

The most common mistakes

Too complicated languageLack of clear instructionToo many information in one timeBeing afraid of reaction

Practise !!!

Thank you

Magda Sadłowskamagda.sadlowska@gmail.com