Thordur ArnasonDirector, Technology
Creuna AS
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Communication is easy
Collaboration is hard
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Communication Patterns
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Broadcast
the one to many pattern
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Dialogue
the one to onepattern
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Gossip
the one to fewpattern
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Technology establishes a new pattern
the many to many pattern
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Shouting
Whispering
Gossiping
Group conversation
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Furthermore...
The borders between communication patterns are quickly disappearing
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New communication pattern?
? to ?
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Examples
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Communicationis easy
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But wait... if communication is so easy
why aren’t we better at it?
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After this forum.. how will you be able to get back to your colleague?
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To facilitate effective communicationwe must be able to find each-other!
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Given that we can find each-other,
What is the next step?
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We need efficient communication tools
or do we?
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Mail, phone, cellphone, (web/video)meetings,
IM, external collaborative sites
do we need more ways to communicate?
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What we need is a way to communicate thatwill allow us a efficient way to collaborate
Problem is...
Collaboration is hard.
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1 agreement to make
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6 agreements to make
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28 agreements to make
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The three levels of collaboration
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Sharing
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Cooperation
or
Collaborative production
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Collective action
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What is the right level for you?
There can’t be any unclarity on this issue,the choice of tools, the motivation and the future
strategy depends on this
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Thank you!
[email protected]://creuna.no
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