Communicating a Vision to staffLukasz AugustyniakEurostat Press Office and Internal Communication Unit
The Eurostat VisionTo make efficiency gains
and save money:
Integrated production
Standardisation
Competition from private sector
Better response to user needs
Who does what? Senior management Coordination Group – New Vision for European
Statistics Management of the Vision at Eurostat (MOVE)
Project Team Subgroup on communication
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Challenges
Communicate need for change to staff
Engage staff
Support by senior managers
Two-way communication
Communication plan
Variety of tools
Success factors
Communication actions Intranet Internal newsletterStaff meetingsOpen space meetingsAway days and seminarsExternal speakers
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Evaluation
Staff Opinion Surveys
Evaluation questionnaires
Plan your communication actions
Be concrete
Involve middle managers
Lessons learned
Thank you!
Questions?
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