Commons Corner StoreBUSINESS PLAN PRESENTATION Colin Bennett – Project Manager
Kunaal Bansal – Accounting ManagerCrystal MacIntyre – Marketing Plan
Joel Wilson– Human Resources Manager
Mission Statement:To provide IBT and students with a laptop with:• Swift and efficient laptop repairs• Software assistance• Printing Services• Laptop Accessories
All at an affordable price at your Commons Corner Store!
Goals:Strategic:
Provide Efficient laptops
Quality Services
Expand within 5 years of operation
Operational:
Proper, effective repairs
Satisfied Customers
Quality Products
Factors Of Production:• Land– Commons Corner Store
• Labour– Hiring Employees
• Capital– 80% Bank Loans– 14% Fundraiser– 4% Personal Money
• Information– Surveys (One on one and online)– Questionnaire's
• Entrepreneurship– Goals and visions– Leader(s)
Entrepreneurial Characteristics:
• Risk Taker• Works Well In a team• Leader• Goal Setter• Hard-Worker• Self-Confident
• Flexible• Persistent• Patient• Imaginative• Curious
Motivational Approach:• Ultimate Goal: Internally Motivated
Employee’s
• Pay Them• Discounts at the store• Discounts at the school weight room• Friend and Family Benefits• School Trip Program
Leadership Approach
• Democratic– The leader has clear expectations but allows
employees to give feedback about their work.
Possible Challenges:• Putting the word out– Put out flyers– Offer discounts– Spread the word
• Gaining trust of customers– Nice and Friendly– Prove it to them
• Hiring the right employees– Complex interview process
Competition:
• Local Hardware Repair Stores• MDG (Only every Tuesday)• The school• Local Electronics Store
Hours of Operation:• Morning (8:00am-8:30am)– 1 Employee Required
• 3rd Period (11:08am-12:26pm)– 2 Employees Required
• 4th Period (12:26pm-1:41pm)– 2 Employees Required
• After School (3:00pm-3:30pm)– 1 Employee required
Recruiting:• Placing flyers around the school• Performing in-class presentations
Selecting:• Must be grade 11+• Application form• Interview Process
Orient & Train:• Employees will be oriented with:– Facility– Safety– Responsibilities– Expectations
• Employees will be Trained by:– Qualified Computer technician for 1 month
Developing Attitudes:
• Flexible work hours• Discounts• Friends and Family Benefits• School Trip Program• Lower Hours for Exam Week
Departures and Dismissals:• Departures:– Asked to fill out a departure form– Exit interview (if deemed necessary)
• Dismissals: – Warning Policy will be used– Your fired approach used as third step– Reasons: Late, Insufficiency, Bad attitude
Need
• USB Drives• Headphones• CD-R’s
• Wireless Mice• Printing Services• Software Assistance• Laptop Repairs
Products/Services:
- Want
• USB Drives• Headphones• CD-R’s
Reasons Behind Decisions:
• We chose to sell these products because:– We all have a passion for technology– We think we can be the best at it– We can beat competition– Suited the school’s needs– There is demand behind these products
Marketing Plan • Price and Product– USB ($14.00 each)– Headphones ($12.00 each)– CD-R ($1.12 each)– Wireless Mouse ($20.00 each)– Printing Services ($0.07 per page Black and
white, pr $0.35 per page in colour)– Software Assistance ($10.00 service fee)– Laptop Repairs ($10.00 Service fee + Parts)
Marketing Plan • Place– Commons Corner Store (10 North Park Drive)
• Promotion– Putting out flyers– P.A advertisements– In-class presentations– Personal Selling
First Year goes Well Second Year Increase Third Year slow at first Fourth and Fifth year increasing steadily
Accessories increasing by 25% Repairs average increase around 15-19% per year Software assistance increasing by 11% per year Printing Services Increasing by around 11%
Projections:
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.527.5
28
28.5
29
29.5
30
30.5
31
31.5
32
32.5
5 Year Rate of Return on Net Sales Projection
Year
Rate
of
Retu
rn o
n N
et
Sale
s
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50
20000
40000
60000
80000
100000
120000
140000
5 Year Working Capital Projection
Year
Work
ing
Cap
ital
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50
5
10
15
20
25
30
5 Year Current Ratio Projection
Year
Cu
rren
t R
ati
o
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