Download - Comm1 Int Lecture 1

Communication -1. sem. int. lecture 1

146h Multimediadesigner at Køge Business College

1. AIMWhy?

2. AUDIENCEFor whom?

3. CONTEXTWhere?

4. CONTENTWhat?

5. MEDIAHow?

6. EFFECTSFor what results?

7. REVIEWDid it succed?

-Why am I producing it?- Why is it needed?- What effects and results are being sought?

- Who is it for?- What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)

- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?

- What am I trying to convey?- What are the essential facts, ideas, opinions, attitudes, pictures?- What do I want to share?

- Given the aims, target audience and content, how shall I most effectively acheive those aims?- Shall I use words, pictures, audio, video, exhibition, etc.?- What style shall I use?- How do I want to relate to the audience? formal or informal? Personal or impersonal? conventional or unconventional? simple or complex?- How shall I 'code' all of these ideas most effectively to be 'decoded' by the audience?

- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?

- Has the whole process of production and presentation achieved the expected results?



1. AIMWhy?


• I’m a teacher –it’s my job• To present the elements of this course• I would like students to understand the elements and purpose of the course




- Who is it for?- What characheristics does the target audience have (age? Gender? Background? Expectations? Needs?)

•Students•Young•Not native english speakers•Present



3. CONTEXTWhere?

- Where will it be recieved?- By a group or individuals?- Publicly or privately at home?

In a classroom- (almost) undivided attention



4. CONTENTWhat?


1. AIMWhy?


3. CONTEXTWhere?

4. CONTENTWhat?

5. MEDIAHow?




- Who is it for?- What characheristics does the target audience have (age? Gender? Background? expectations- Where will it be recieved?

- By a group or individuals?- Publicly or privately at home?



- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?- Has the whole process of

production and presentation achieved the expected results?

This model-A framework for understanding the communication theories and practices taught in this course



5. MEDIAHow?


are essential in communication!

I need pictures to draw attention and break up all the words. • Informal

• Personal• Simple




- What outcome do I want?- What changes do I want to create in the audience?- How will I judge wether it has been effective?


- Has the whole process of production and presentation achieved the expected results?