Coming of Age in a New WorldUpdate on Shaping Greater Sudbury’s Economic
Development Agenda—2015
Presentation to CouncilJanuary 8, 2003
Pickard & Laws
January 8, 2003 2
“Innovation has become the defining challenge for global competitiveness. To manage it well, companies must harness the power of location in creating and commercializing new ideas.”
Michael Porter and Scott Stern, MIT Sloan Management Review, Summer 2001
Pickard & Laws
January 8, 2003 3
Coming of Age in a New World:Leadership Matters for Prosperity
Developmental
Requirements
Growing
Pains
Growing Up
Essential nutrients for growth: all elements
are present, but in need of a supplement
Diagnosis: 4 out of 7 conditions for wealth
creation require attention
Focus on:• quality of place to attract and retain
talent• existing and emerging wealth• incubating new sources of wealth
Pickard & Laws
January 8, 2003 4
Developmental Requirements: Essential Nutrients for Growth in the New
Economy
• Quality of place: natural, recreational and lifestyle amenities to attract and retain talent
• Local strength: to build regional and global prosperity
• Spatial proximity: of interconnected firms and institutions to feed community/cluster growth
• Dense collaborative learning networks: to stimulate learning and sustain cluster development
• Government leadership: to create an environment in which innovation can “take off”
Pickard & Laws
January 8, 2003 5
Assessment of Sudbury’s Prospects:
Quality of Place
Leverage and market much more:- Close proximity to wilderness and natural
environment- Affordable housing- Safety and security- Desirable lifestyle
According to a KPMG study, quality of place enhances the attractiveness of a job by 33%.
Pickard & Laws
January 8, 2003 6
Assessment of Sudbury’s Prospects: Local Strength
Celebrate and accentuate:– Mining supply and services sector, a ‘gem’ which is
growing in size and value– Becoming known for eco-industrialism (Globe and
Mail article, 2002)– Wired city, ready for more action– New medical school, a boon for all sectors– Increasing number of attractions, building on unique
history “A paradoxical consequence of globalization… accentuates rather than minimizes the significance of the local context for innovative activities.”
David Wolfe, Social Capital and Cluster Development in Learning Regions, 2002
Pickard & Laws
January 8, 2003 7
Assessment of Sudbury’s Prospects:
Spatial Proximity
Great potential:– Mining and environmental spin-offs—huge
opportunities– Strengthening linkages and synergies in health,
tourism and education will incubate new areas of wealth generation
“The hedgehog concept is not just about building on strength and competence but about understanding what your organization truly has the potential to be the very best at and sticking to it.”
Jim Collins, Good to Great, 2002
Pickard & Laws
January 8, 2003 8
Assessment of Sudbury’s Prospects:
Dense Collaborative Learning Networks
In early stages:– Key champions have stepped up to the plate– GSDC taking leadership– Multiple discussion forums in community– Passion for change
“The production paradigm of this “new economy” is highly dependent on localized or regionally-based sources of knowledge and learning. Given the social nature of learning and innovation, these processes work best when the partners involved are close enough to one another to allow frequent interaction and the easy, effective exchange of information.”
Peter Maskell and Anders Malmberg, Cambridge Journal of Economics, 1999
Pickard & Laws
January 8, 2003 9
Assessment of Sudbury’s Prospects:
Government Leadership
Much more wanted:– To build civic pride and Sudbury’s image– To commit to a long term strategy– To remove red tape– To partner with private sector to build local strength
faster
“Governments can contribute by removing regulatory and other barriers to the expansion of the cluster, sponsoring forums to bring together cluster participants, encouraging efforts…to attract potential suppliers and service providers…providing improvements to the transportation, communications and other infrastructure needed…”
Michael Porter, Economic Development Quarterly, 2000
Pickard & Laws
January 8, 2003 10
Creating a “Report Card”
• August-September – 27 interviews completed with community leaders on perceptions of Sudbury’s strengths and weaknesses.
• September 11 – Perceptions verified during meeting with 40 community leaders
Pickard & Laws
January 8, 2003 11
Growing Pains: 4 out of 7 conditions for wealth
creation need attention
Factor What is included Sudbury’s Grade
Achievable quality of life
Housing, health care, recreation and culture B
Accessible technology
Universities, research labs, corporate R&D facilities that discover new knowledge
B-
Advanced communications
Availability of access to digital communications B-
Acceptable business climate
Set of regulatory and administrative requirements and services in the region
C+
Adaptable human resources
Institutions and programs that produce workforce capabilities in the region
C
Available financing Institutions that provide capital for seed, expansion, and renewal
D
Adequate physical infrastructure
Facilities for commercial and industrial sites, water, power, waste disposal, transportation
E
Pickard & Laws
January 8, 2003 12
Drafting a Strategic Vision
November 27 and 28 – meetings with 90+ community leaders to discuss potential for economic development in four areas:– Education– Tourism– Health and biotech– Natural resources
Pickard & Laws
January 8, 2003 13
Growing Up:A Vision for Greater Sudbury 2015
Engine 1The best mining
supply and services in the
world
Engine 2A city for the
creative, curious and adventuresome
Engine 3The Muskoka of
the North
Engine 4Innovator in 21st century health research and
service delivery
Engine 5A model for
eco-industry and renewable
energy
World experts in harnessing, managing
and sustaining the natural environment
and its resources
Pickard & Laws
January 8, 2003 14
Engine #1: The best mining supply and services in
the world
• Be a leader in manufacturing cost-effective equipment and tools for deep mining, including mine safety, and innovative processing of natural resources.
• Leverage technology assets and mining robotics expertise for energy, space and military applications.
• Create a world-class mining engineering school.
Pickard & Laws
January 8, 2003 15
Engine #2: A city for the creative, curious and
adventuresome
• Upgrade and revitalize infrastructure – downtown and surrounding area – with businesses and amenities that support a high-tech environment and attractive urban living experience.
• Make public transportation seamless and accessible for students, residents and visitors.
• Recognize and reinforce the attainment of higher education as a cultural norm
Pickard & Laws
January 8, 2003 16
Quality of Place Indicators
2002 study commissioned by the provincial government to rank 25 Canadian cities with populations of 100,000+ on indicators related to economic prosperity
M. Gertler and R. Florida, Competing on Creativity: Placing Ontario Cities in a North American Context, November 2002
Pickard & Laws
January 8, 2003 17
How Sudbury Ranks out of 25 Canadian Cities
• 4th lowest on Talent Index – proportion of the population 18+ with a BA or higher
• 2nd lowest on Bohemian Index – employment in artistic and creative occupations
• 8th lowest on Mosaic Index – proportion of foreign born
• Lowest on Tech-Pole Index – high technology industrial output relative to total output
Pickard & Laws
January 8, 2003 18
Engine #3: The “Muskoka of the North”
• Leverage natural amenities, environmental successes and geological history as recreational and lifestyle attractors.
• Selectively enhance arts and cultural attractions to fit unique heritage and local strengths.
• Position Greater Sudbury as superior to Muskoka for recreational living.
Pickard & Laws
January 8, 2003 19
Engine #4: Innovator in 21st century health research and
service delivery
• Build world leadership in rural medicine: an integrated, collaborative system of prevention, promotion and delivery at each stage of need and lifecycle.
• Incubate and pursue biotechnology R & D, linked to clinical strengths (eg. Cancer treatment).
• Raise commercialization bar: patents, trademarks, new products, R & D expenditures, scientists and engineers.
Pickard & Laws
January 8, 2003 20
Engine #5: A model for eco-industry and renewable
energy
• Lead the nation in development and use of sustainable energy technologies (eg. Earth Care Sudbury).
• Adopt a leading-edge and supportive policy framework for community energy efficiency.
• Build eco-friendly places and products to attract talent, tourists and businesses.
Pickard & Laws
January 8, 2003 21
Coming of Age in a New World:Leadership REALLY Matters for Prosperity
Developmental Requirements
Growing Pains
Growing Up
Supplement all five
Start with the worst and all the rest benefit
Get good at collaborating
Pickard & Laws
January 8, 2003 22
Overall Role of Council
• Act as one unifying voice; be unwaveringly committed to the Vision
• Set priorities for investments and initiatives consistent with the Vision
• Champion “Report Card” improvement
Pickard & Laws
January 8, 2003 23
Specific Strategies for CouncilThe 3 “P”s
• Policy: Improve Greater Sudbury’s attractiveness for industrial and commercial development – cost-competitiveness and “red-tape”
• Processes: Fast track more efficient and customer-focused ways of doing business with the city to attract, retain and develop local business
• Program Priorities: – Information – Improve the accuracy of and access
to information on Greater Sudbury’s current assets and future plans
– Image -- Start now to market Greater Sudbury’s Vision
Pickard & Laws
January 8, 2003 24
Immediate Action Items for CouncilThe 3 “I”s
• Image: Continue to invest in beautifying the city (flowers, landscaping, signage, etc.)
• Information: Clarify current assets by commissioning two profiles: a) mining supply and services, and b) tourism
• Infrastructure: Set goals for improving Greater Sudbury’s transportation system in each of the next three years
Pickard & Laws
January 8, 2003 25
Quick Wins in the Next Six Monthsfor Greater Sudbury
• Enhanced presence of Economic Development on Greater Sudbury Website:– Dedicated staff in place by January 2003– Modifications to Website completed by March 2003
• Making Sudbury more “youth friendly”:– Discussions ongoing between City and three educational
institutions– Decision on Bus Pass plan by June 2003
• Joint marketing brochure:– Discussions ongoing between City and three educational
institutions– Go/No-go by February 2003
• Improving the “Report Card”– GSDC will identify two priority issues from the “Report Card” and
will present recommendations for action to Council by the end of April 2003
Pickard & Laws
January 8, 2003 26
Next Steps for GSDC Economic Development Strategy
In partnership with stakeholders:– validate Vision– identify priorities, high impact projects and
“ownership”– determine structural entities for sustainability
(eg. Mining Industry Council, Tourism Board)– clarify roles and responsibilities; develop a
road map
Pickard & Laws
January 8, 2003 27
Toward the Future
“You are rich when you meet the demands of your imagination.”
Henry Joyce
Pickard & Laws
January 8, 2003 28
Appendix Contents
• Detailed perceptions behind report card ratings
• Detailed rankings of Canadian cities on quality of place indicators
Pickard & Laws
January 8, 2003 29
Achievable Quality of Life
POSITIVES• unparalleled physical
beauty, access to wilderness, lakes and recreation
• affordable housing• Sudburians are resilient
with a track record of facing up to adversity and making change
• big city living in a small town
• “hub” referral centre of the North
NEGATIVES• too little attention to arts
and culture• 20% don’t have family
physicians• above average morbidity
and mortality rates• collective inferiority
complex
Pickard & Laws
January 8, 2003 30
Accessible Technology
POSITIVES• world class mining
expertise• research growing at
university and hospital• existing expertise –
Neureka
NEGATIVES• tend to work in silos – not
much collaboration across sectors – limits cross-pollination
• research accomplishments are unknown
Pickard & Laws
January 8, 2003 31
Advanced Communications
POSITIVES• broad banding of
community• strong existing
infrastructure
NEGATIVES• cellular black holes at city
limits• challenge is to leverage
existing infrastructure – need users
Pickard & Laws
January 8, 2003 32
Acceptable Business Climate
POSITIVES• large local market
compared to most Northern communities
NEGATIVES• inadequate incentives for
companies relocating or small business ventures
• less of an entrepreneurial spirit than in the South – “Mother Inco” mentality
• too much red tape for developers, limiting bylaws
• too little attention by Council and staff to needs of business
• perception that amalgamation has distracted politicians from focusing on planning for the future
• City needs to market itself internally and externally to overcome inferiority complex
Pickard & Laws
January 8, 2003 33
Adaptable Human Resources
POSITIVES• 3 post-secondary
institutions• bilingual workforce
NEGATIVES• lower participation rate in
post-secondary education than in the south
• historical lack of recognition for education (eg. wage differentials)
• losing youth and those with expertise to the south – can’t attract skilled workers
• negative perceptions associated with collective agreements
• not enough role models and infrastructure to support entrepreneurial ventures
Pickard & Laws
January 8, 2003 34
Available Financing
POSITIVES NEGATIVES• too much reliance on
government grants• most financing
decisions are made in Toronto
• lack of local “angel” funding for good ideas – conservative consensus funding limits innovation – lack of risk funding
Pickard & Laws
January 8, 2003 35
Adequate Physical Infrastructure
POSITIVES• Hwy. 69 will be four-laned
over 10 years
NEGATIVES• airport runway 300 ft. too
short for FedEx planes• no longer a rail link to deep
water port• roads within Sudbury, not in
good repair• confusion over availability of
serviceable land – need an inventory of existing infrastructure
• unattractive first impression of the city from Hwys. 69 and 17.
• lack of sufficient investment in flowers and landscaping to “beautify” the city
• need assurance of cheap source of energy
Pickard & Laws
January 8, 2003 36
Quality of Place:The Talent Index
Pickard & Laws
January 8, 2003 37
Quality of Place:The Bohemian Index
Pickard & Laws
January 8, 2003 38
Quality of Place:The Mosaic Index
Pickard & Laws
January 8, 2003 39
Quality of Place:The Tech-Pole Index
Top Related