COM 310 E1 Visual Communication
Fall 2011
Overview
Recap (audience analysis, social change theory)Memes, Temes, & Culture JammingLab: Social Media Integration & Group Projects
Audience Studies
Multiple demographic appeal
Periphery Demographics
Polysemy
“media frames approach”
Mainstream media (MSM) frame issues via• selection, exclusion, emphasis, elaboration
“Protest Paradigm” (McLeod & Hertog, 1999)– Pattern of mainstream news coverage that
disparages protesters by relying on “official” sources, to de-legitimize protesters and social protest.
“collective action frames”
• Diagnostic – define problem, assign blame• Prognostic – detail possible solutions• Motivational – incite individuals to act
. . . utilized by activists to help combat the “protest paradigm”
Culture Jamming (creative appropriation)
“There’s a number of ways to wage a meme war . . . I believe that one of the most powerful things of all is aesthetics”( Lasn, 2011).
Memes (Dawkins, 1976)
Susan Blackmore on memes and "temes"
Culture Jamming (Dery, 1993)
“re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool" along with assumptions about the personal freedoms of consumption”(Boden & Williams, 2002).
Lab
I. Social media Integration
II. Work on your PSA campaigns
LAB - Social Media Activism
Example: Facebook Group Page http://www.facebook.com/group.php?gid=2397553483
Example: Facebook Fan Pagehttp://www.facebook.com/internetrightsandprinciples
Facebook Fan PageBuild a communityEncourage broader participationraise awareness & inform Stimulate discussion & debate Motivate Action (online and offline)
Facebook Activism - Reporting and take down group page
Too many platforms!
“The Broad Dissemination Approach”
LAB: Social media integration
Selective Tweets to feed blog and Facebook)
LAB: Cross-posting
1. Create a Twitter Account (twitter.com)
2. Go to Facebook and search “selective tweets”and add your twitter name:
https://apps.facebook.com/selectivetwitter/
3. Return to Twitter and tweet something using #fb
Visual Communication
Robert Bodle
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