A GUIDE TO GRAPHIC DESIGN BY MS TINA
Color Branding
& Legal Rights
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
Color Branding & Trademark Rights
COLOUR Branding and Legal Right
Even though a TM or ® symbol may appear on a brand's
image, it does not mean there are any legal rights to the
color or colors.
COLOR BRAND = COLOR TM
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
EXAMPLE:
COLOUR Branding and Legal Right
The TM and ® marks on the company logo images means that
the company has claimed rights to the image, but not the
color
(the symbol or word or combination of both).
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
WHAT IS
WHAT DO THOSE SYMBOLS MEAN?
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
THE COPYRIGHT SYMBOLAn identification of the owner of the
copyright, either by name, abbreviation,
or other designation by which it is
generally known.
• It’s FREE to use for any rightful owner.
• It is NOT necessary to register this right
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
THE REGISTERED SYMBOLUsed to provide notice that the
preceding mark is a trademark that has
been registered with a national
trademark office.
SIMPLE WORD:
“I will SUE anyone who use my mark
without permission”
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
THE TRADEMARK SYMBOLTrademark law governs disputes
between business owners over the
names, logos, and other devices they
use to identify their goods and services in
the marketplace
• The use of the TM Symbol is NOT a
legally enforceable trademark
TM
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
ORIGINAL FAKE/COPY FAKE/COPY
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
What is PROTECTED when a brand image is
registered or has a trademark symbol?
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
SO WHAT IS
COLOR TRADEMARK?
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
• COLOR = BRAND
• The use of the color in a market sector is
protected by trademark.
• apply to unique situations
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
when you see chocolate candy in
a purple wrapper, you know it's
Cadbury
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
when you see a
turquoise box for
jewellery, you know it's
from Tiffany & Co.
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
EXAMPLE:
• PANTONE NO.1837
• FORGET-ME-NOT
• ROBIN’S EGG BLUE
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
QUESTION: Do BARBIE own a PINK?
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR Branding and Legal Right
QUESTION?
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
A new shoe company has been set up a manufacture
a canvas shoe call “CREATION”. This products is AIMED
at teenager . Produce 5 idea for the canvas shoe
design.
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
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