College Communications
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Today’s Objectives
• Share overview of the College Communications unit, including
staffing, priorities and decision-making processes.
• Review major initiatives for 2015.
• Update on College branding, new resources and how faculty
and staff access support and assistance.
• Share current plans for social media campaigns and how faculty
and staff may engage.
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Communications Staffing
• 31 professional staff with expertise in marketing, design, editing,
writing, web development, video production, project
management, training, social media, digital photography, IP video
integration, and various support services.
• 4-5 students are employed each semester to support general
office operations, web development and classroom monitoring.
• Operate two income generating sub-units: publication sales and
distribution (Columbus) and digital copy center (Wooster).
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Priorities
• Develop, support and implement strategies that advance the
college priorities related to teaching, research and extension.
• Focus on recruiting world-class faculty, staff and students.
• Reinforce the power of our educational product.
• Create the research and learning spaces of tomorrow.
• Build a sustainable support system to enable academic success.
• Engage our alumni, friends and partners to help achieve our goals.
• Create and support a more consistent and compelling message.
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What do we do?
Website development, maintenance and support * Fact Sheet Layout and Editing * Legislative Materials
Publication Layout, Design & Editing * Social Media Campaigns * Produce Impact Videos * Assist
Faculty/Staff with Camtasia Relay * Write Stories about Impact of Teaching, Research and Extension *
Monitor Classroom
* Consult on IP Video Installation & Integration * Stage & Produce Selected College Events
* Photograph College Impacts * Produce Banners, Brochures & Other Printed Materials
* Create & Implement Strategies to Enhance Stakeholder Engagement * Create Advertising Placements
* Publication Fulfillment
Major Projects This Year
Student Recruitment Materials * Legislative & Annual Report Materials * Continuum * Extension Connection
* OSU Extension Web Presence * Farm Science Review * Branding Updates & Implementation
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Project Request Process
• How can I get a project done?
• Review the current resources on our brand site: http://cfaes.osu.edu/brand/templates
• Submit a project request: http://cfaes.osu.edu/commtech/project-request-form
• Note specific steps to follow for publications and fact sheets (and websites)
• Website requests: http://cfaes.osu.edu/commtech/website-request-form
• Blogs: u.osu.edu
• Production Team meets each Tuesday morning (generally)
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Why Standardize?
• Creates capacity to focus on new or evolving initiatives.
• Promotes a more consistent visual identity and experience for
visitors, users and stakeholders.
• Improves efficiencies and overall support.
• Allows for greater collaboration.
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