Download - Collaborative Communities by Maria Sipka

Collaborative Communities

6 Key Ingredients for Companies Fostering Relationships through Online Communities

By Maria Sipka | CEO www.linqia.com

The number 1 most exciting fact about online communities…

Databases & distribution lists are brought to life!

Before Now

CollaborationChannel

SalesChannel

Understanding the role of online communities in your sales cycle

Communities are not a direct selling tool but rather a relationship conduit

The Sales Cycle

Offering

The Sale

Retention

Milestones

ResourcesAcquisition

Ingredient #1

Offering

The Sale

Retention

Milestones


What are you thinking of offering?

Is there really a need for your offering?

Who are your key stakeholders?

How do they currently behave?

Ingredient #2

Offering

The Sale

Retention

Milestones


What does success look like?

Over what period of time?

How are they tied to your business goals?

How and when will you measure success?

Ingredient #3

Offering

The Sale

Retention

Milestones


What is your budget?

What internal + external people will you need?

A community plan?

Build or white label?

Where will you gather content?

Can you source sponsors?

Ingredient #4

Offering

The Sale

Retention

Milestones


Where do your stakeholders hang out?

How are they segmented?

What experience can you offer?

How will you reach out to them?

What next?

Ingredient #5

Offering

The Sale

Retention

Milestones


At what stage are you likely to convert?

What role does your community serve for your customers?

Formalized referral?

Integrating your CRM?

Ingredient #6

Offering

The Sale

Retention

Milestones


Keeping your customers engaged

Deepening relationships

Loyalty initiatives?

Evangelists

Embrace conflict, resist the urge to control, forget opinion leaders – and build your brand

2,000 social networks

80 million communities

1.4 billion people online

750 million social network members

280 million community members

The Numbers

Small Community Highlights:

24 hours to setup

Free on Ning

4,026 members in 10 months

Medium Community Highlights:

Built on Jive White Label

Support community

Integrated into existing site

22,000 members

10,000 page views daily

Large Community Highlights:

No mention P&G brand

Interest categories. Not brand categories.

4 times more affective than advertising

$3 million a year to run

$480 profit per girl!

Community =

Transparency + Engagement +

Consistency + Collaboration +

Celebration + Simplicity +

Measurement

Take Aways for Success

Contact Details

Maria SipkaFounder/ CEOwww.linqia.comwww.themoderatorcommunity.com

Tel: +34 [email protected]

Barcelona | Geneva | Silicon Valley

Twitter:

@mariasipka

http://www.linqia.com/

http://www.themoderatorcommunity.com/

mailto:[email protected]