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Challengesof companies willing to
GROW
Solutionsfor companies willing to
GROW
#1. We are one
but not the
same
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#2. Living in the
fast lane
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#3. I’ve got the
power
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#4. Me, myself
and I
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#5. Blurred lines
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#6. The fall of the
mighty
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#7. Another brick
in the wall
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60/40
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
60/40
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<15
60/40
<15
70%
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60/40
<15
45%
70%
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Limits of the 20th century models
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Limits of the 20th century models
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“Doing the same thing over and over again
and expecting different results is stupidity”
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SPEED UP YOUR
INTERNAL CLOCK
#1
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Looq
iPow
DigiPower
Okeyn
CamKix
Jökul
Savfy
iProtect
Rollei
Selfie stick
Look ridiculous
Shoot great
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Hig
h
Lo
w
Direct Indirect
Level
in t
he o
rgan
izati
on
Relationship with consumers
EXECUTIVES MANAGEMENT
FRONTLINE STAFF
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Organization-wide:Everyone needsTo be involved
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120 urban parents
7 cities
3 weeks
2900 postsUrban Parents
Consulting Board
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Impact:Repositioning the brand
New productinnovations
Prioritize product ideas
Guide internal discussions
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The story of the
longboardstroller
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LEARN FROM THE
EDGES
#2
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BRAND BEATS
PRODUCT
#3
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
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EMBRACE
WE
#4
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
CHERISH
DIVERSITY
#5
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
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PEER 2 PEER
CONNECTIONS
#6
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
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GLOCALisation
#7
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@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
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Sleep Well
Community
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Identifying Sleeping problems
In China
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TechniqueConsumers as culture
experts
#1. Speed up
your
internal
clock #2. Learn
from the
edges
#3. Brand
beats
product
#4. Embrace
we
#5. Cherish
diversity
#6. Peer to
peer
#7.Glocal-
isation
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#8?
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites
Bert Vandecasteele
[email protected]
+32 9 269 14 00
Dries Verhaeghe
[email protected]
+32 9 269 14 28
@BERTVDCASTEELE @DRIES_VERHAEGHE #insites