PRODUCT
• Pre-Paid Physical Mastercard
• Use in shops, ATM machines and Online
• A card for everyone (no check or bank obligations)
• Ubiquity
Specific target groups• Second card for safe shopping online
• safe, easy, controlled budget, can be topped up
• People without access to credit cards
• Youngsters
• Advantages: Intra-family transfer
• Card to card transfers
CAMPAIGN
• Who are we ...
• Market insights
• Colibri Platform
• Launching Colibri in Belgium, NL/FR/ENG
COLIBRICARD
• Why colibri?
• Pre-paid = safe, easy, controlled budget, can be topped up
• Physical card = trusted concept, gives confidence
• Easy management = Online, Mobile, SMS
• Card To Card transfers : Person to Person
CAMPAIGN
• COLIBRICARD Online Campaign : FaceBook
• COLIBRICARD Online Campaign: Google Content Network
• National Dutch Radio Spots for 14 days
• Nationwide Press Activation
STRATEGY• CONVERSION
• Lead Funnel Monitoring was primary
• Testing of 3 creative radio spots
• Adaptation of the mediaplan in the second phase depending of the best scoring spot
Radio Spot
SMS call to action
Unique voucher back by
sms
Enroll on Website
RESULTS
• Campaign Results
• 28 slots of spot for 30s
• 2.890 sms request by sms
• Online conversion 683 new clients
• Budget : 31.000 EUR
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