Cobb Publishing
and E-Books Case Study
Jude Bader
OverviewPublishing company500 employeesVancouverRange of books for the publicLocal market – in areas the major
publishers doo not see as being profitable
Current SystemNetwork with standard publishing
softwareUsed by staff to develop and store textWhen a book is finished > printer >
distribute itUse their own printer, local printers
and sometimes national or overseas companies
The changing publishing industry
Publishing industry is more developed with the increased use of technology
Pressure from existing clients on CP to publish for these devices
Writers are beginning to self publish their e-books
The changing publishing industry
Therefore, CP might need to develop new digital publishing section of the business
They could form partnerships with other publishers and distributors
Companies that have skills and knowledge that CP doesn’t have.
Changing format of e-books
Challenges facedMarketing / business analyticsSelf publishingDistribution and licensingLegal rights and copyright
E-book vs. BookJune 19, 2012
44% come home to read instead of watching TVBook sale price: $26,00E-book sale price: $13,99Book production cost: $4,50E-book production cost: $0,70• http://www.youtube.com/watch?v=y9DXdlewgwA
If Kids Are Our Future, Our Future Is E-books
January 1, 2013Kids e-read a lot: Of the 54% of kids who read e-books,
85% of them read at least once a weekTablets rule: 22% of kids who read e-books read most
often on an iPad; 20% on a Kindle Fire; 14% on a Kindle e-reader
Kids make the decisions: No. 1 way a parent chooses a new e-book for their child is that their child asks for it
• http://www.forbes.com/sites/jeremygreenfield/
2013/01/31/if-kids-are-our-future-our-future-is-ebooks/
Publishing in the Digital Era
2011
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
Results from questionnaire:
58% are female62% are ages 14-1937% read occasionally4% never read49% prefer using traditional books10% prefer using e-books
Results from questionnaire:
89% have a device that allows them to read
33% believe that there are no issues related to e-books
17% think that the main issue is downloading speed
5% only think that the issue is security
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