@JamshedWadia

Consumers motivated when the big picture emerges from their small pictures

Co-Creation: Breaking the Divide

Between A B AND And Its AudienceR

7-Eleven Slurpee Bring Your Own Cup Day 2012

For one day only you can bring in your favorite cup and fill it up with your favorite Slurpee for only $2.90!

Everything is classified as a cup – from cowboy hats to yard glasses, you can take it all.

@JamshedWadia

Make Thumb Noise – Ultrabook™ Music Collaboration Project

Intel’s Make Thumb Noise allows Facebook audiences to participate in the process of creating a song in collaboration with popular Korean pop-stars 2NE1.

Likes 40 K

Votes via Facebook 1 M

Facebook Page Views 7 M

Site Visits 1.8 M

Youtube Views 7 M

Time spent 3min 21sec

Media coverage 250Tweets 27 K

@JamshedWadia

Upped Sales by 76% @JamshedWadia

@JamshedWadia

@JamshedWadia

@JamshedWadia

To Conclude ……

Co

Creation

Solving a Business Problem

Creating a Shared

Experience

Creating Branded Content

Next Business Innovation

Making a difference in the communities we live in

http://CoCreation

Summary

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