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Getting Started with Social Studio
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Goals
Publish & Engage on channel
Set up: Admin & Workspace Configuration
Listen and Analyze across the Social Web
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How does your company connect with customers?
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Social Isn’t Just The Kids: 82% of Internet Users are between the ages of 30 and 49
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Getting Started Multi Level Admin & Workspace Configuration
Getting Started: Next Steps - Multi Level Administration
Step 1 - Tenant Level (Admin) ● Add Users (assign user rights) ● Confirm default time zone ● Add Social Accounts ● Construct Macros
Step 2 - Workspace Level ● Create Workspaces ● Assign Social Accounts ● Assign Users ● Assign Topic Profiles ● Add Approval Rules ● Assign Macros ● Add Bit.ly Account
Getting Started: Workspace Configuration
Getting Started: Workspace Configuration
Getting Started: Workspace Configuration
Getting Started: Workspace Configuration
Getting Started: Workspace Configuration
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Your Journey Publish and Engage on channel
Your Journey
Step 1: Engage Learn the tool that will help you connect with your social accounts and customers in a
whole new way. Step 2: Publish
Discover how to create, schedule and post content to a team calendar. Effective team management has never been so easy.
Step 1: Engage
Respond to both on-channel conversations and keyword-based monitoring
Create a 360 degree always-on feed of your brand, industry and competitive environment
Navigate seamlessly between Community Management and Social Care, with built-in CRM escalation capabilities
Achieve speed-of-social scale via automation for effective post prioritization and routing
Discover and engage influencers, customers and your community
Increase brand awareness & Loyalty
Step 1: Engage
Step 2: Publish
Plan, Collaborate & Execute on Social Content
Self-serve admin for efficient on boarding and user management
Optimize for campaign success with content sharing and performance analytics
Comply with governance policies via approval rules
High performance collaboration for amazing customer experiences
Step 2: Publish Performance Reporting
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Your Journey Listen & Analyze across the Social Web
Step 3: Listen & Analyze Set up topic profiles to capture conversations about your brand and your social accounts. Enrich your Engagement and Community Management with conversations from across the social web.
Your Journey
Common Social Listening Use Cases What are yours?
Social Customer Service
Competitive/ Industry Insights
Campaign Monitoring
Lead Generation
Brand/ Reputation Monitoring
Crisis Management
Step 3: Listen & Analyze
Democratize listening by providing critical business insights
Analyze conversations on over 1 billion sources Build and Optimize your digital strategy with real-
time actionable feedback Monitor brand health, customer sentiment, the
competition & top influencers Catch Trends and brand perception shifts in real-
time
Listening with Social Studio
Step 3: Listen & Analyze
Social has no boundaries and neither should your sentiment analysis. Analyze key conversations about your brand around
the globe. Sentiment detection now works out-of-the-box for: English French Spanish Portuguese Italian German Dutch Mandarin (traditional + simple) Japanese Korean
Understand Sentiment Across the Globe
Things to think about...
Workspace setup Permissions/ Approvals Playbook Standard reporting
Reporting by label Assigned user Tab templates Filtering best practices Routing
Macros Automation Shared content Post duplication RSS feed Web analytics Mobile app
Governance Workflow Efficiency
Recap
Publish, moderate and Engage on your social
channels
Workspaces that reflect your organization and
team collaboration
Discover conversations happening across the
social web
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Questions?
We Help You Navigate the Wealth of Salesforce Resources
Premier Success Plan Customers Accelerators Deliver customer-defined business outcomes
Premier Community Exclusive community content
On Demand Training Catalog Self paced learning for users and admins
24/7 Developer Support Get support fast, when you need it
Premier + Administration Services Our admins under your direction
Lifelong Success Plan
Adoption Webinars Live interactive sessions with adoption experts
Getting Started Community Collaborate with application experts
Circles of Success Small group best practice sessions with customers and Salesforce experts
Getting Started Resources Videos, in-app walkthroughs & webinars to get you started right
Basic Tutorials How-to Videos
Getting Started Workbook Step by step guide to plan your implementation
Premier Success Drives Salesforce ROI Reported % increase over Standard Success Plan customers`
ROI based on customer survey conducted by independent third-party Market Tools. All other metrics based on Premier customer metadata.
80% higher ROI
130% more process
automation
138% more analytics
& insights
61% faster
deployment 52% higher user
adoption
Enhanced Training Enhanced Support Success Resources
Enhance your team’s skills while solving key business challenges
Specialists provide hands on guidance
Develop best-practices proficiency
Focused on meeting your KPI’s
Accelerators Fast, focused engagements that speed business results
NEW
Recommended Accelerator Social Listening & Topic Profile Setup
Available Resources
Getting Started with Salesforce Social Studio - Getting Started Workbook - Register for Office Hours
Social Studio Training and User Guide
- Watch on-demand videos - Online user guide for web and mobile versions Register for Marketing Cloud Product Updates
Join the Conversation
Over 2,000,000 Members and growing! Engage directly with salesforce experts! Hear from our MVP’s, other customers and salesforce resources! Access resources, webinars, people, all designed to help you achieve success! To Join: • Go to http://success.salesforce.com • Use your Salesforce or Marketing Cloud
credentials • Setup your Profile (company, bio, picture) to help
others connect with you • Search for * Success - Salesforce Marketing
Cloud * • Select Join
In addition, join our global groups for French, German, Spanish, Japanese and Portuguese to collaborate in your own language http://bit.ly/SalesforceCustomerSuccess
Release Readiness & Feature Adoption
Join Us For Dreamforce 2016 October 4-7, 2016 | San Francisco, CA
salesforce.com/dreamforce
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