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Cloud is the new silo Solving emerging integration

challenges

Ross Mason, MuleSoft @rossmason

About Me

Emergence of Cloud Silos

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Enterprise have spent 15 years breaking down internal silos, but a new set of cloud silos is emerging

Cloud Platforms

• Driven by business • “Solution” based integration

(e.g., Cast Iron, Boomi)

• Driven by developers • Custom point-to-point integration

Growing need for platform approach to integration

SaaS

Trends driving integration challenges

SaaS / Cloud

Applications APIs Mobile

IS THERE AN INTEGRATION PROBLEM?

SaaS

•  Applications used to be hard to consume – Evaluate App – Make a decision – Engage the vendor – Create rollout plan – Create infrastructure – Deploy Application

•  SaaS is Dangerously easy to consume –  “Fragment your data with one easy CC swipe”

Integration burden on SaaS

Source: Gartner, 2010

SaaS Deployment Challenges

Source: Saugatuck, 2010

THE ROLE OF INTEGRATION

Metcalfe’s Law

“…the value of a telecommunications network is proportional to the square of the number of connected users of the system.”

Source: Wikipedia

Metcalfe’s Law

Application API

The Web

Mobile

Machine Communication

•  The web is an awesome communication platform

•  Applications hold the data - the currency of communication

•  The API make information available to consumers

•  The mobile device is the new consumption channel

What’s missing?

Application API

The Web

Mobile

Nice accent, is that Scotch- Romanian?

Please stop calling me

The Missing Piece

•  All this infrastructure is limited without conversation*

•  Integration drives conversation •  The exchange creates new information

of greater value to the consumer

* This is machine to machine ‘conversation’ in which I include dissemination of information

The Conversation…

Data

Consumer

Conversation

Communication

…is driven by Integration

SaaS / Cloud

Applications

APIs Mobile

Integration

APIS ENABLE COMMUNICATION

Open APIs 2005: 105 APIs!• Web"• E-commerce"• SaaS"

Source: programmable web

Open APIs

Source: programmable web 19

2005: 105 APIs

2008: 601 APIs • Media • Social

Open APIs 2005: 105 APIs

2008: 601 APIs

2010: 2,647 APIs!• Brick and mortar"• Government"• Social apps"

2011: 5,000+ APIs

Source: programmable web

20-50 billion connected devices by 2020

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2020: Hundreds of thousands of APIs

Machinery

Vehicles

Smart grids/meters

Home appliances

Personal devices

API: New channel for customers & partners

Source: John Musser, Programmable web

Netflix – 37x API growth in 13 months

Source: Netflix

MOBILE IS THE NEW CONSUMER

Mobile will be bigger than desktop by 2015

26

Source: Morgan Stanley research

New Computing Cycles – 10x Devices

27

Source: Morgan Stanley research

WHAT ARE WE DOING ABOUT IT?

Mule iON – connecting cloud & enterprise

Data Mapping

Scheduling

Security Data GW

Orchestration

Mgmt/Alerting

Error Handing

Cloud Connectors •  Easy integration with

SaaS and cloud based services

•  MuleForge community repository

•  SDK for easy creation of new connectors

•  20 Cloud Connectors since 01/2011

•  40 planned by 12/2011

Mule iON use cases •  Cloud to Cloud

–  Synchronizing data between Salesforce and Marketo •  Cloud to Enterprise

–  Connecting SugarCRM to Oracle Financials and ServiceNow

•  Publishing data APIs –  Cross-link HR system with LinkedIn and Facebook,

publish richer user information •  Activity Streams

–  Feeding events from on-premise and cloud apps into activity streams like Chatter or Yammer

Summary

•  We need to unlock data in the cloud •  APIs enable communication of that data •  Mobile devices are creating new consumer

demand •  Integration enables the conversation

between SaaS, APIs and consumers

Mule iON is an integration platform dedicated to making these exchanges easy

Questions?

•  http://mulesoft.com – I founded this •  http://muleion.com – I love this •  http://blogs.mulesoft.org – I blog here •  @rossmason – I tweet here

•  We’re hiring: http://mulesoft.com/careers

Cloud silos photo: http://www.flickr.com/photos/nickweinrauch/