© DANU 2010 www.danutech.com
Cloud Computing
Briefing Presentation
© DANU 2010 www.danutech.com
Contents
Introducing the Cloud
Value Proposition
Opportunities
Challenges
Success Stories
DANU Cloud Offering
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Introducing the Cloud
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What is Cloud Computing?
IT capabilities delivered “as a Service”
Hosted infrastructure
Pay-as-you-go utility
Flexible pricing
Multi-tenant
Elastic
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Primary Goals
• Explosion in data volumes
• Rising operational costs of systems and networking
• Difficulty deploying new applications and services
Cost Reduction
• Security of assets and client information
• Compliance requirements and government mandates
• Round-the-clock availability
Increase Resilience & Security
• Energy costs
• Power and thermal issues inhibit operations
• Environmental compliance and social responsibility
Increase Energy Efficiency
• Unpredictable workload characteristics
• Fast growth of data volumes
Increase Adaptability
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Cloud Ecosystem
Infrastructure as a Service Virtualised compute environment
CPU, storage, queuing, bandwidth, load-
balancing
•Amazon EC2, S3
•Akamai
•3tera
•Nirvanix
Platform as a Service Open platform for developers to deliver
web applications.
•Google App Engine
•Force.com
•Amazon SQS, FPS
•Azure
• RightScale
Software as a Service A software deployment model.
Instant setup with no internal IT spend.
CRM, Email, Word Processing
•Google Apps
•37 Signals
•Salesforce.com Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
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Cloud Infrastructure (IaaS)
Pioneered by Amazon
No constraints on programming language or design
Suited to almost any application
Almost instant provisioning
Storage
Compute
Database
Content Delivery
The ability to manage and launch virtual machines on
hardware you don’t own
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IaaS Enabler: Virtualisation
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Cloud Platform (PaaS)
Constraints on programming language and design
Abstracts some IaaS complexity
Takes care of low-level concerns
Application Templates
Development Tools
Automatic load scaling
Application lifecycle Deploy, Rollback
Application Monitoring
Higher-level application building blocks
High-level development platform where all facilities
required to support application lifecycle are available via
the network
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PaaS Example: Billing & Payments
BILLING
Amazon DevPay
For developers
Allows customer signup
Meter service usage
Recurring and usage-based fees
PAYMENT PROCESSING
Amazon FPS
Allows developers to charge Amazon customers
Accept payments for goods or services
Recurring payments
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PaaS Example: force.com
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Cloud Software (SaaS)
Consumer focused
End-user applications
Hosted in the cloud
Users sign-up online
Gmail, Google Apps
Yahoo mail
Salesforce.com
Oracle CRM
Microsoft Office Live
The delivery of an experience to a customer, on
demand, generally using the web as a delivery
mechanism
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Cloud Players - Sample
PaaS
SaaS
IaaS
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Value Proposition
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IT Spending
Source: IDC, CIO Strategies to Build the Next Gen Data Center, DOC#DR2007_5VT, Feb 2007
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• Remove complexity • Drive down costs
• Enable scale • Increase agility
Cloud Promises [1]
Traditional Problem
• System dimensioning
• Resource under-utilisation
• Resource over-utilisation
• Systems management overhead
Promise
• Resources delivered on-demand
• Pay-as-you-go
• No requirement to predict demand
Web 2.0 Problems
• Highly dynamic loads
• Need for agility - time to market
Promise
• Minimal provisioning lead times
• Unlimited scalability
• Sophisticated infrastructure as a service
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Cloud Promises [2]
Lower initial TCO
Commitment-free Change provider at will
Simplified
implementation No hardware to setup
Low risk Try before you buy
Increased Flexibility
Fosters innovation
Reduced energy
consumption
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Opportunities
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Consumer Opportunities
BENEFITS
On-demand applications
Nothing to download or install
Accessible from any browser
Platform independent
No up-front license fees
Pay as you go
Change provider at will
EXAMPLES
Office tools
Telephony
Photo sharing
TV/Video
Video authoring
Backups
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SME Opportunities
BENEFITS
Reduced CAPEX
Hardware, software,
installation
Reduced OPEX
Maintenance, upgrades,
backups
System administration staff
No need for VPNs
EXAMPLES
File servers
Documents
Presentations
Spreadsheets
Calendaring
Web presence
CRM
IVR
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Corporate IT Opportunities
Application hosting
Backup, storage, business continuity
Content delivery
E-Commerce
Media hosting
Web hosting
Just in time applications that meet specific
situational needs
High-performance computing
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Independent Software Vendors
BENEFITS
Lowers barriers to entry
Easily deploy complex apps
Readily achieve scalability
Reduce capital
requirements
Costs track revenues
Facilitate rapid change
Streamline operations
Reduce cost of
experimentation
Focus on core business
EXAMPLES
Test systems
Demo systems
Production systems
Issue tracking
Customer support
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Challenges
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Challenges
Reliability
Outages
Service Level
Agreements
Portability & Lock-in
Code and applications
Interoperability
Manageability
Buy-in / Trust
Perceived loss of control
Resistance to revenue
model
Technology ramp-up
Training
Techniques and tools
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Security & Compliance
DRIVERS
Data protection
IT regulation
Industry-specific
regulation
STANDARDS
Accounting
Sarbanes Oxley
Audit
SAS 70 Type II
Healthcare
HIPAA
Data/Information Security
ISO/IEC 27001
PCI
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Success Stories - Sample
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Webmail.us
27000 customers
Improve cost and reliability of backup system
Employed AWS: EC2, S3, SQS
Benefits
75% cost reduction
Improved backup reliability
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SmugMug
Photo sharing website
100K paying subscribers, $12M revenue
Hosts over 500M photos on S3
10TB of data monthly
Estimated annual savings of $500K
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Animoto
Automatically generates professional videos
Amazon Scaling
Scaled from 50 to 5000 servers to meet demand
Scaled back down to 100 when load subsided
Ramped from 25K to 250K users in 3 days
Signing up 20K users per hour
Autoscaling via RightScale
Amazon EC2 for web hosting & video render
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DANU Cloud Offering
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DANU Cloud Offering
Advise on Cloud strategies & initiatives
Architecture of virtualised, cloud capable
infrastructures
Unified management solutions across physical and
cloud resources, through BMC partnership
consistent provisioning and configuration automation, capacity
& performance management
Advise ISVs on SaaS application architecture and
design
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