THE COMPLETE CLEAN DISINFECTING CLEANING
Improved kill claims, better value and easier-to-use bottle
EPA-Registered to Kill More Organisms
New Clorox® Germicidal Bleach, with a concentration level of 8.25%, is EPA-registered to kill more organisms than original Ultra Clorox® Germicidal Bleach as well as private label
germicidal bleach.*
Improved Value
With the dosage requirements for general disinfection cut
in half, the two new compact sizes, 121 oz. and 64 oz., provide
better value when comparing number of uses per case for
disinfecting tasks.
Improved User Experience
New concentrated bleach with ergonomically-enhanced
packaging is easier to pour, handle, carry and store.
Clorox Commercial Solutions®
Clorox® Germicidal Bleach1
* Based on master label comparisons of Clorox® Germicidal Bleach1 and Ultra Clorox®
Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012
NEW!
NEW!
Disinfecting Profile Comparison
GermicidalBleach*
Ultra Clorox® Germicidal Bleach
Pure Bright®Germicidal Ultra
Bleach (KIK)
Concentration 8.25% 6.15% 6.00%
No. of disinfecting claims 39 38 27
Registered to kill multiple strains of MRSA, including CA-MRSA
Registered to kill Norovirus (leading cause of foodborne illness, including stomach flu†)
Registered to kill 2 of the leading viruses that cause the common cold
Contact time required to kill Hepatitis B and C viruses
5 minutes 5 minutes 10 minutes
No. of human influenza strains prod-uct is registered to kill
3 1 2
C. difficile spores (contact time) 5 minutes 10 minutes 10 minutes
Food-Contact Sanitizing Comparison
GermicidalBleach*
Pure Bright®Germicidal Ultra
Bleach (KIK)*
Dilution Ratio 2 tsp./gal. (200 ppm) 1 tbsp./gal. (200 ppm)
Salmonella typhi 2 minutes 2 minutes
Escherichia coli 0157-H7 2 minutes ?
Listeria monocytogenes 2 minutes ?
More Kill Claims
New Clorox®
Germicidal Bleach
is EPA-registered to
kill more germs than
original Ultra Clorox®
Germicidal Bleach as
well as private label
germicidal bleach.*
Safe for Food-Contact Surfaces
The EPA only requires a sanitizer
to kill Salmonella typhi to pass
the food-contact sanitizer test.
Clorox® Germicidal Bleach1
goes one step further and has
food-contact sanitizing claims
on both E. coli and listeria in
addition to salmonella.
Breakthrough Manufacturing Process
The Science is clear — as the hypochlorite level increases, bleach decomposes faster. With its commitment
to innovation and customer satisfaction, The Clorox Company developed specialized technology and
manufacturing processes to create a lower salt concentration than original bleach in order to maintain a
12-month shelf life.
Science of Clean
*Based on master label comparisons of Clorox® Germicidal Bleach1 and Ultra Clorox® Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012
† CDC, http://www.cdc.gov/Features/dsFoodborneEstimates/
NEW!
LESS:
Disinfecting Profile Comparison
GermicidalBleach*
Ultra Clorox® Germicidal Bleach
Pure Bright®Germicidal Ultra
Bleach (KIK)
Concentration 8.25% 6.15% 6.00%
No. of disinfecting claims 39 38 27
Registered to kill multiple strains of MRSA, including CA-MRSA
Registered to kill Norovirus (leading cause of foodborne illness, including stomach flu†)
Registered to kill 2 of the leading viruses that cause the common cold
Contact time required to kill Hepatitis B and C viruses
5 minutes 5 minutes 10 minutes
No. of human influenza strains prod-uct is registered to kill
3 1 2
C. difficile spores (contact time) 5 minutes 10 minutes 10 minutes
Financial Benefits Are Exponential
With the dosage requirements for general disinfection cut in half, both new compact sizes of Clorox® Germicidal
Bleach, 121 oz. and 64 oz., provide better value when comparing number of uses per case for general disinfection.
Moreover, additional financial benefits to commercial end-users abound with less storage space required and
easier product handling.
Reduced Environmental Impact
Less plastic, paper, water and energy are consumed
to manufacture, ship and store new Clorox®
Germicidal Bleach in its compact sizes with higher
concentrations. Clorox is proud of the positive
environmental impact of this new and improved
product, especially when considering a 22%
decrease in greenhouse emissions is expected.
Ensure Customer Satisfaction When You Use America's No. 1 Bleach1
No. 1 in full-service restaurants2 No. 1 in perceived value3 No. 1 in consumer loyalty3
An estimated 8 out of 10 US households use Clorox® brand bleach.3 It has become a trusted germ-killing
essential used in homes, commercial institutions and leading hospitals throughout the world.
Economics of Clean
‡Based on comparisons of EPA Master Labels October 2012 1 IRI Dollar Sales Share, FDMW, 52 weeks ending 8/26/12 2 Kline Food Service Cleaning Report, 2008 3 Ipsos Brand Equity Tracker, 2010
Germicidal Bleach* Ultra Clorox® Germicidal Bleach
Concentration 8.25% 6.15%
Bottle size 64 oz. 121 oz. 96 oz. 182 oz.
Sanitizing dosage‡ (per gallon of water)
.33 oz. .33 oz. .5 oz. .5 oz.
General disinfecting dosage‡ (per gallon of water)
4 oz. 4 oz. 8 oz. 8 oz.
Case pack 8 3 6 3
No. of disinfecting uses per case 128 91 72 68
Size of case (case cube ft.3) 1.23 0.92 1.56 1.38
Value Comparison
22%
DECREASEIN GREENHOUSEEMMISIONS
=PLASTIC
WATER
PAPER
ENERGY
CUT IN HALF!
UP TO 40% REDUCTION!
26–80% INCREASE IN USES/CASE
For dispensers and promotional materials,please call (800) 837-5231.
For more information, contact your Clorox salesrepresentative or call (800) 537-1415.
© 2012 Clorox Professional Products Company,1221 Broadway, Oakland, CA 94612
www.cloroxprofessional.comNI-19797
THE PRODUCT LINE
DILUTION, DISPENSING & EDUCATIONAL TOOLS
PumpConveniently delivers ~1 oz.
of bleach per pump64 oz. #HDW011
BracketWall mounting offers
convenient storage option64 oz. #HDW031R
Portable Dispensing SystemAccurately delivers 1:9bleach dilution at 1.5
gallons/minute
#PDU101
Wall Mount Dispensing SystemAccurately delivers 1:9
dilution at 3.5 gallons/minute
#WMDU102
ProportionerDelivers a range of
.25 oz.–3 oz. of bleach, based on usage needs
# IMT001
PumpConveniently delivers ~1 oz.
of bleach per pump121 oz. #HDW009
BracketWall mounting offers
convenient storage option121 oz. #HDW030R
Portable Dispensing System Instructions
NI-19885
Wall Mount Dispensing System Instructions
NI-19886
How to Sanitize & Disinfect Wall Chart
NI-19796
Clorox Commercial Solutions®Clorox® Germicidal Bleach1
121 oz.Case UPC: 30966 3/121 oz.
Clorox Commercial Solutions®Clorox® Germicidal Bleach1
64 oz.Case UPC: 31009 8/64 oz.
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