AnswerHub – Simplifies operations, speeds deployment
and attracts new customers with IBM Bluemix platform
―Our question and answer foundation and business
model fit nicely into the IBM Watson constructs, a
solution available within the Bluemix family.‖—Matthew Schmidt, president and chief technology officer
Computer ServicesIBM Software
Solution components• Cloudant™
• IBM® Bluemix™
• IBM Watson™
• Liberty for Java
GMP00000-USEN-00
The transformation: AnswerHub sought a comprehensive
understanding the capabilities of leading edge, platform-as-a-service
environments and tools to continue to build its knowledge base business.
When it worked with the IBM Bluemix platform, the company found
cognitive computing and operations efficiencies that reduced expenses
and enabled the development of sophisticated service offerings.
Reduces resources neededusing a single dashboard to monitor
and manage its infrastructure
decreasing costs
Expands knowledge basebusiness with in-depth, hands-on IBM
Bluemix™ platform development and
operations experience
Adds cognitive computingcapabilities through the integration of
IBM® Watson™ application
programming interfaces (API)
aPersona – Cuts development time exponentially with
cloud-based IBM Bluemix platform capabilities
―[With Bluemix,] I don‘t have to worry about
infrastructure. We can spin up a server in 30 seconds.‖
—Kelly Sparks, president and chief executive
officer (CEO), aPersona
Professional ServicesIBM Software
Solution component• IBM® Bluemix™
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The transformation: To build and deliver its customized adaptive multi-
factor & 2-factor security applications, aPersona completed multiple time-
consuming setup processes. Using the open source, cloud-based IBM
Bluemix platform, aPersona simply clicks to select and install applications
it needs to speed development, deployment and delivery times.
Increases focus on codewithout the requirements for
time-consuming infrastructure setup
Broadens sales channels as aPersona’s application is included
in the global IBM Bluemix Catalog
From hours to 30 secondsto deploy servers for application
development and deployment
Smarter Commerce
Bernhardt Furniture Co., Inc. uses a virtual showroom app to
streamline ordering, improve sales and transform strategic planning
Facilitates real-timepricing and product availability
statuses and demand information
for product releases
Eliminates wasteby eradicating paper-based
product information and onerous
manual ordering methods
Increases salesand improves customer and
sales team satisfaction with
simplified procedures for taking
and processing orders
Solution components
• IBM® Cloudant® Dedicated Cluster
• IBM Bluemix™
• IBM jStart® Emerging Technologies
Business challenge: Bernhardt Furniture Co., Inc., a furniture manufacturer in
the United States, is a prominent exhibitor at High Point Market, one of the
world’s largest furniture industry trade shows. The company desperately needed
a solution to streamline its presentation, sales and ordering processes.
The smarter solution: Bernhardt developed a mobile virtual showroom app for
Apple iPad devices, providing sellers with quick access to the most up-to-date
product information and eliminating error-prone and time-consuming
paper-based processes. Sales representatives can now demonstrate product
views, including materials, fabrics, colors and finishes. And with just a touch of
the screen, they can display products in-situ in various virtual showroom
configurations. The mobile app can also rapidly publish pricing or inventory
changes, freeing personnel to perform more value-added tasks.
―The reaction from the team has just been phenomenal. They are beyond excited
that they don‘t have to lug all these binders around, that they have everything in
one simple, easy-to-use tool.‖
—Heather Eidenmiller, director of brand development
BP3 – helps customers accelerate innovation with IBM
Bluemix, SoftLayer
―IBM has really covered the bases for our customers
depending on their preferences.‖—Scott Francis, Founder & CTO, BP3
Computer ServicesIBM Cloud
Solution components• IBM® Bluemix™
• SoftLayer®
• IBM Cloud Marketplace
The transformation: Many businesses have been moving aggressively to
the cloud in the past few years, but the business process management
(BPM) space presents hurdles for moving to cloud, such as firewalls and
regulatory constraints. In order to better serve clients who want a flexible
approach to cloud, BP3 teamed with IBM Bluemix and SoftLayer to deliver
a combination of on and off premise servers and infrastructure.
60% company growthin past year, including access to new
clients through IBM partnership
Better customer experienceaccommodating varying cloud needs
and regulatory constraints
Increased flexibilitywith a hybrid approach including off-
premise server and infrastructure
options available for clients
BYTE – The IBM Bluemix environment delivers scalable,
cost-effective DevOps capabilities
―I don‘t have to be super technical… .This platform
allows us to do real-time innovation.‖—Mike Little, chief executive officer, BYTE
Media and EntertainmentIBM Software
Solution components• IBM® Bluemix™
• IBM SmartCloud®
• IBM Mobile Quality Assurance
The transformation: The robust framework, runtime and services tools
available through the IBM Bluemix environment help BYTE developers
quickly modify the company’s app when needed, as well as prototype and
test new solutions and manage restaurant-specific data-reporting tools.
Speeds time to marketwith cloud-based infrastructure and
services capabilities
Reduces capital expenseusing a plethora of readily available
applications and services
Decreases complexitywith a scalable, plug-and-play
DevOps environment
Chaotic Moon – uses IBM Bluemix to deliver technology of
consequence
―Once my team started playing with Bluemix, they
actually felt really comfortable with it as a toolset. It fit
really, really well with the way they're used to
developing, which was the number one most important
thing for me.‖—Marc Boudria, Lead Solutions Engineer, Chaotic Moon
Studios
Computer ServicesIBM Software
Solution components• IBM® Bluemix™
The transformation: In order to deliver top-notch mobile software
development to clients with all types of needs, Chaotic Moon needed a
powerful platform. With IBM Bluemix, Chaotic Moon can develop solutions
for clients in an intuitive way, very quickly, while reducing the amount of
labor required to perform tasks and complete projects.
Reduced labor with only small teams required to
complete complicated tasks and
projects
Intuitive developmentallowing team to become quickly
comfortable with the tools available
20% better data connectionby using Bluemix to tackle complex
strategy project for automotive parts
manufacturer
DataSkill, Inc. – Reduces time to market with IBM Bluemix
cloud platform
[With the IBM Bluemix platform] we can spend more
time on what is of value to the customer.—Nigel Hook, chief executive officer and founder
Professional ServicesIBM Software
Solution components • IBM® Bluemix™
• IBM jStart® Beacon
• IBM WebSphere® Cast Iron®
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The transformation: DataSkill, Inc. continually seeks new technology to
advance customer solutions. Using the IBM® Bluemix™ platform, the
company gained the scalability of a cloud-based infrastructure and a
sophisticated IBM, third-party, open source toolset to speed solution
POCs, development and deployment.
30% greater efficiency in software engineering productivity
Speeds sales cyclesby swiftly and efficiently delivering
new concepts to customers
75% reduction in proofs-of-concept (POCs)
development and delivery time
© 2014 IBM Corporation9
IBM Cloud: Think it. Build it. Tap into it.
“By integrating with Bluemix
and SoftLayer, we can cut
development times
significantly.”
—Robin Hrassnigg, founder and
managing director
30% cost reduction with
cloud-based infrastructure
that drives down operating
expenses
Accelerates development
with flexible, high-
performance
IBM® Bluemix™ and
SoftLayer® technologies
Improves agility with usage-
based, easy-to-provision
infrastructure for quickly
scaling up or down as
needed
Cloud in Action: DIABETIZER Ltd. & Co. KG
Founded in 2012, IBM Business
Partner DIABETIZER focuses on
making life easier for diabetics by
offering tools that help patients track
vital health details.
SoftLayer | Europe IOT | Industry– Computer Services | Approved for External Use | Stage – Reference
To help diabetes patients better
manage their treatment, Diabetizer
Ltd. and Co. KG wanted to help them
more easily share accurate, up-to-
date medical information with
physicians.
Client:
Need:
In Collaboration With:
Benefits:Solution:
Working with an IBM Innovation
Center, Diabetizer created a
mobile app, supported by IBM®
Bluemix and SoftLayer®
technologies, that captures and
aggregates data directly from
other medical devices and health
tools.
Germany-based computer services firm launches a new application
for diabetic patients with IBM Bluemix and SoftLayer technologies
CRDB Link CSDB Link
eyeQ – Accelerates development and delivery with open
source, cloud-based IBM Bluemix platform
―[With the Bluemix platform], the hours previously
spent on IT support are focused on the development
of our product.‖ —Michael Garel, chief executive officer, eyeQ
RetailIBM Software
Solution component• IBM® Bluemix™
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The transformation: eyeQ needed a cloud-platform that reduced IT
infrastructure management time. The easy-to-deploy, cloud-based IBM
Bluemix platform eliminated infrastructure maintenance and transformed
eyeQ’s solution design capabilities. Using the platform’s plethora of IBM,
open source and third-party tools, developers quickly respond to client
needs for the growing business.
Reduces time to marketbecause developers focus on coding
instead of infrastructure maintenance
Promotes rapid growthand gives the small IT team flexibility
to adapt to new client deliverables
Speeds developmentwith a resource-rich IBM® Bluemix™
catalog of apps, application
programming interfaces (APIs) and
software development kits (SDKs)
IBM CIO Office – Designs and delivers higher quality code faster and
at lower cost with the IBM MobileFirst platform and IBM Bluemix
―It‘s far easier for an enterprise developer to create an
enterprise-grade application if the right components,
design patterns and code examples are there.‖ —Bill
Bodin, chief technology officer for mobile, IBM
Computer ServicesIBM Systems
The transformation: Faced with set deployment windows that occurred
four times a year on average, the IBM CIO Office wanted to institute a
more agile application framework that would better support mobile
devices and enable day-to-day code updates. Now CIO Office developers
can access a library or existing code patterns to quickly create derivative
applications that readily comply with corporate guidelines.
Cuts deployment timelinesdelivering new systems and correcting
known issues more quickly
Streamlines developmentincreasing the efficiency of design
staff and reining in overall costs
~90% fewer code errorsfor mobile-enabled applications,
according to current estimates
Solution componentsSoftware
• IBM® Bluemix™
• IBM Mobile Quality Assurance
• IBM MobileFirst™
• IBM Rational Team Concert™
• IBM Rational® Test Workbench
• IBM UrbanCode™ Deploy
IBM Service Engage - IBM Bluemix platform and Cloudant
service advance IBM DevOps practices
―This allows our product teams to focus their energy
using a single, high-quality hosted infrastructure.‖ —Bill Higgins, senior technical staff member, IBM Software
Group
Computer Services
The transformation: To deliver a new service offering in five months, Bill
Higgins, an IBM senior technical staff member for IBM Software Group,
sought a powerful, flexible platform that would result in ―world-class
DevOps practices needed to win in the marketplace.‖ An IBM Software
Group delivery team used the scalable, cloud-based IBM® Bluemix™
platform and its vast toolset plus the Cloudant™ database as a service
(DBaaS) to speed development, testing and deployment time
72% less laborneeded to complete the project,
allowing employees to focus on other
tasks
Zero to launch in 5 monthsteam successfully launched the
Service Engage application project
that started with zero lines of code
Delivering 67% fasterIBM Service Engage solution
development time
Solution componentsSoftware
• IBM® Bluemix™
• IBM Cloudant™
• IBM DevOps for Bluemix
IBM Cloud
Innovation Bound – Discovers cost-effective enterprise-
grade DevOps capabilities with IBM Bluemix platform
―With the Bluemix platform we get enterprise-grade
hardware services plus a pool of additional tools.‖—Costa Michailidis, cofounder of Innovation Bound
Professional ServicesSoftware Group
SWP14224-USEN-00
The transformation: Unplanned system downtime affected Innovation
Bound’s ability to access its valuable databases and operations tools.
With the cloud-based IBM Bluemix platform, the firm gained a highly
reliable, easy-to-use enterprise-grade infrastructure and catalog of tools
to support its current business operations and future growth.
Offers powerful resources to single-handedly manage
infrastructure as well as application
development, testing and deployment.
Positions firm for growth with readily-available application
programming interfaces (APIs) and
software development kits (SDKs).
Improves availabilitywith cloud-based enterprise-grade
service capabilities for entrepreneurs,
small and medium businesses.
Solution componentsSoftware
• IBM® Cloudant®
Services
• IBM Bluemix™
• IBM developerWorks®
InXero – helps resellers succeed with IBM Bluemix
Fine-tuned offeringsthanks to continuous customer
feedback cycle, promoting
customer satisfaction
"If you look at the speed that [Bluemix] can bring to
companies and startups like us, it's really a game-
changer for the ecosystem."—Anand Raj, Founder & CEO, InXero
3 hours vs. 3 monthsto deploy the ―Click to Talk‖ feature
on their sales showcase platform
Accelerated innovationhelps InXero gain a competitive
edge as it brings new ideas to
market quicker than ever before
Computer ServicesIBM Software – Cloud
Solution components
The transformation: The speed of innovation is critical in this social
era. To stay innovative as a company, InXero needed to respond
quickly to customers’ needs. Using the IBM Bluemix cloud platform,
InXero provides a marketing and sales showcase platform for
resellers, value-added resellers, distributors and manufacturers to help
them showcase what they do and sell more with their partners. The
showcase platform offers compelling information to prospects when
they are most engaged.
Software
• IBM® Bluemix™
Jibes - uses IBM Bluemix to speed analytics time-to-
insight by up to 75 percent
30% anticipated increasein revenue
"The customer discovers the value on their own …
Wins will be easier."—Ivo-Paul Tummers, CEO, Jibes
Up to 75% reductionin time to insight
Minimal investmentto test analytics strategies
Computer ServicesIBM Software – Cloud
Solution components
The transformation: Previously, when Jibes sold an analytics
project, it had to deploy software on the client’s premises. Clients balked
at the upfront investment, wanting first to see a proof of concept. Now,
Jibes taps into the cloud-based IBM Bluemix and IBM DataWorks, to build
and test an app with the client, making selling the Jibes solution much
easier.
Software
• IBM® Bluemix™
• IBM DataWorks™
KUP12380-USEN-00
Kiwi Wearables – Improves motion-sensing technology
development with the IBM Bluemix platform
―Bluemix allowed us to get a basic prototype running in
just a few days versus months.‖—Ali Nawab, chief executive officer, Kiwi Wearables
Computer ServicesIBM Software
Solution components• IBM® Bluemix™
• Cloudant™
• Node.js
• Twilio
GMP14055-USEN-00
The transformation: ―Kiwi Wearables sought to design and deliver its
motion-sensing technology solutions faster and with expanded
capabilities. With the IBM Bluemix platform’s cloud-based environment
and enhanced capabilities, Kiwi reduced its proof of concept (POC) times
and can now connect large numbers of disparate devices.‖
Offers scalability and choice with IBM, open source and third-party
tools available through the IBM®
Bluemix™ catalog
Saves licensing expenseswith pay-as-you-use applications,
application programming interfaces
and software development kits
75% decreasein proof of concept (POC)
development and release times
King Mongkut’s University of Technology Thonburi –
Prepares students for career success with IBM software
―The decision to participate in the IBM Academic
Initiative became quite an easy one for us to make.‖—Unhawa Ninrutsirikun, lecturer, King Mongkut‘s
University of Technology Thonburi
EducationIBM Academic Initiative
Solution components• IBM® Rational® Application Developer
• IBM Bluemix™
• IBM Worklight®
• IBM DB2®
• IBM System z®
• IBM IT Service Management
EBC03008USEN-00
The transformation: King Mongkut’s University of Technology Thonburi
(KMUTT) needed classroom technology that could cover a wide array of
IT services. Through the IBM Academic Initiative program, KMUTT
implemented IBM software in IT classrooms, helping prepare scholars for
workplace success.
Positions scholarsto get good jobs once they graduate
and to succeed in the workplace
Offers certificationsfor IBM technologies, which helps
showcase students’ expertise to
potential employers
Provides 80%of IT students with experience working
with IBM technology during their time
at the university
Mesa Technology–Faster development in the cloud with IBM
Bluemix
Computer services
Solution components• IBM Bluemix™
The transformation: MESA Technology, Inc. sought to help its customers
be more adaptable in the changing development landscape. Toward that
end, it wanted to provision services as if it were providing a cloud-
computing environment, and do so quickly. By implementing the IBM
Bluemix solution, MESA Technology gained a collaborative, cloud-based
platform to rapidly develop, publish and run its products.
Better customer experienceBluemix makes it easy to work with
customers in the production
environment they need
Interactive processMesa can now quickly fine-tune a
prototype on the fly and allow their
customers to track each change or
revert to previous versions
More than 97% time savedby cutting component implementation
from 3 weeks down to 15 minutes
―Bluemix has helped us cut [component
implementation] time down from three weeks down to
15 minutes, which is unbelievable.‖—Bernie Leung, CTO and President, Mesa Technology
IBM Cloud
MIET–Offering first-of-a-kind cloud app development
education in India with IBM Bluemix platform
―With the cloud-based IBM Bluemix platform, we can
provide our students with an unprecedented
opportunity to work with leading edge tools.‖ —Gaurav Agarwal, vice chairman, MIET
.
EducationIBM Software
Solution components• IBM® Bluemix™
• IBM Academic Initiative
• IBM Career Education
• SoftLayer
The transformation: Meerut Institute of Engineering and Technology
(MIET) lacked the resources to teach the principles of cloud computing.
Through its collaboration with the IBM, MIET implemented a private cloud
lab environment, including the IBM Bluemix platform, delivering first-of-a-
kind training capabilities among private technological institutions in India.
Delivers first-of-a-kindcloud education opportunities, among
private technology and engineering
institutes, improving course curricula
Provides hands-on training for faculty and students with the
private IBM Software Lab for Cloud
Computing at MIET
Minimizes costs while providing access to a plethora of
IBM, third-party and open source apps
using a pay-as-you-use pricing model
Nordea Bank – kickstarts a new ecosystem for innovation
with a 48-hour hackathon on IBM Bluemix
―The Bluemix platform served as a great enabler when
running the Nordea Innovation Challenge, it supported
the entire development lifecycle in an easy to
understand way.‖ –Carl Risberg, Head of Architecture & Technology, Nordea
Bank
Financial servicesIBM Software
Solution component• IBM® Bluemix™
• SoftLayer®
• IBM API Management
The transformation: As FinTech start-ups continue to disrupt the
banking value chain with consumer focused digital apps and services,
Nordea knew that it needed to tap into this disruption. With the Innovation
Challenge organized with IBM, they were able to attract Nordic start–ups
and local developers to create brand new banking apps on IBM Bluemix
in just 48 hours.
Dozens of teamsover 140 people from start-ups and
developers in Stockholm and Helsinki
Design focuswith an emphasis on an exceptional
customer banking experience
48 hoursto design, develop, and deploy new
applications on IBM Bluemix
Optibus – Speeds solution development and deployment
with an IBM Bluemix platform and SoftLayer services
―We were very impressed that IBM Bluemix provides
the relevant technology and resources needed.‖ —Eitan Yanovsky, vice president of research and development
Travel and TransportationIBM Software
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The transformation: Optibus strengthened its transportation operations
capabilities and real-time scheduling solution with powerful, scalable
SoftLayer bare metal servers for algorithm development and analyses
and the IBM Bluemix platform as its customer web interface.
66% faster configurationwith the flexibility of the cloud-based
IBM® Bluemix™ platform and the
Bluemix catalog of services
7 – 13% reduction in customer operating costs, yielding
millions in savings for fleet and
municipal bus services
400% increasein buses managed with algorithms
supported by SoftLayer® servers
Solution components• IBM® Bluemix™
• IBM SDK for Node.js
• SoftLayer®
Pay Per Pulse Ltd. – Speeds time to market and fuels
innovation with an IBM Bluemix and SoftLayer solution
―Our time to market is dramatically reduced and
innovation is fueled by having such a rich sandbox of
instantly available middleware to ‗play‘ with.‖—Neil Mulkern, business development director
Energy and UtilitiesIBM Cloud
SWP14224-USEN-00
The transformation: Pay Per Pulse Ltd. needed a more powerful cloud
infrastructure to deliver its data-intensive file sharing services. With the
flexibility and scalability of SoftLayer® cloud services and the IBM®
Bluemix™ platform, the energy sector software as a service (SaaS)
provider improved productivity and design capabilities for its company
and customers.
90% decrease in keystrokes and significant
improvements in accuracy with single-
sign-on feature
Increased productivityand collaboration with standardized
templates and tools
30% reductionin time to market for new customer
services and solutions
Solution components Services
• IBM® Bluemix™
• SoftLayer®
Simplicité – computer services firm launches an application platform as
a service solution with flexible IBM Bluemix and SoftLayer technology
―SoftLayer is important for our customers who
need to be able to choose exactly the right
infrastructure components.‖ —David Azoulay, cofounder, Simplicité Software
Computer ServicesIBM Cloud
SWP14224-USEN-00
The transformation: Simplicité needed to keep up with the larger industry
shift toward more agile, easily accessible development environments. By
offering their PaaS solution on IBM® Bluemix™, hosted in shared or
dedicated SoftLayer cloud environments, they are able to reduce
development costs and establish a global presence, while meeting a wider
range of customer needs.
Reduced development cost with SoftLayer hosting infrastructure
available on demand
Global presence to better support the demands of an
international customer base
Increased salesby reducing complexity of integration
and deployment tasks and meeting a
wider range of customer needs
Solution components Services
• IBM® Bluemix™
• SoftLayer®
Synchrony Systems – takes mobile features live in 45
seconds versus 3 months
―The barrier to entry for launching a new application
has been erased; there are no more 6-month project
engagements.‖—Ravi Misra, CIO, Bay Area Rapid Transit
Computer ServicesSoftware
RAP14468-USEN-01
The transformation: Working with DevOps and Cloud Integration
services and the cloud-based IBM BlueMix platform, Synchrony Systems’
development teams immediately began developing a mobile maintenance
application pilot for Bay Area Rapid Transit.
Reducestime needed to take new features live
from 3 months to 45 seconds.
Improvesclients’ ability to deliver customer
services and improve satisfaction
90% decreasein mobile app development time for
critical client, Bay Area Rapid Transit
Solution componentsSoftware
• IBM® Bluemix™
• IBM DevOps services (including Track &
Plan, Delivery Pipeline)
• IBM Cloud Integration services
Technical University of Denmark – Designs civic improvements
within 48 hours with IBM Bluemix platform
―Integrating the hacking experience with new
technologies and an understanding of infrastructure
and society really brings about new solutions with
big data.‖—Marianne Thellersen, Technical University of Denmark
EducationIBM Cloud
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The transformation: Danish university students sought the chance to
experiment with cloud technology and big data capabilities to develop
solutions to address societal, economic and environmental challenges.
During a two-day Big Data Hackathon event, participants used the IBM®
Bluemix™ platform and the municipality’s data to develop solutions for
Lyngby-Taarbæk.
Proposes creative solutionsthat spare internal resources and avoid
the expense of external consultants
Provides leading technology educational opportunities, offering skills
that can carry over to additional
research projects
Supports municipalitywith solutions and efficiencies based
on new technology and data
Solution components Software
• IBM® Cloudant®
Services
• IBM Academic Initiative
• IBM Bluemix™
• IBM DevOps
ThinkData Works – Open Data-as-a-service available on IBM Bluemix
―Together, these two products [Bluemix and Namara]
create a very powerful environment where developers
can work with high value data in an extremely
digestible format, while at the same time accessing all
the tools and infrastructure they need to bring their
ideas to life.‖—Bryan Smith, Co-Founder and CEO, ThinkData
Computer Services IBM Cloud
The transformation: Cities and their citizens worldwide are discovering
the power of ―Open Data‖—public data available from government and
other sources. ThinkData Works provides a single access point to view,
browse, and interact with all available Open Data, and by making their
service available on IBM Bluemix, thousands of developers will have the
ability to create brand new solutions using Open Data.
The ultimate sandboxBy making Namara.io available on
Bluemix, thousands of developers will
have the ability to leverage IBM tools,
such as Watson Analytics, to build new
apps.
Empowering governmentCities and governments around the
world will be able to analyze problems
and create solutions by leveraging
Namara.io on Bluemix
Making Open Data accessibleThinkData has made it their mission to
provide a single access point to view,
browse, and interact with all available
Open Data
Solution components • IBM Bluemix™
Verdafero – Speeds cost-saving utility analytics solutions
development with the IBM Bluemix platform
―Working with Bluemix and IBM is an ideal opportunity
especially as we start to expand.‖—Alastair Hood, chief executive officer at Verdafero
Energy and UtilitiesIBM Software
Solution component • IBM® Bluemix™
GMP14056-USEN-00
The transformation: Verdafero recognized that a flexible, cloud-based
solution development would be the key to leading-edge, cost-efficient
solution development and delivery. After entering the IBM Global
Entrepreneur Program, the company transitioned its activities to the
IBM® Bluemix™ platform, gaining the powerful, resource-rich
environment it needed.
Delivers technology expertise that helps speed development and
delivery using new IBM products
and services
Offers no-cost software trials and guidance through the IBM Global
Entrepreneur Program
Provides scalabilityto help adjust systems and
applications to meet client needs