Transforming the IT Landscape with Cloud Computing
Krishna SubramanianVP of Product MarketingCitrix Cloud Platforms Group@cloudKrishna
© 2014 Citrix. Confidential.2
Tweet about this session withhashtag #SYN110 and #citrixsynergy
© 2014 Citrix. Confidential.3
Citrix Products & Solutions discussed– Citrix CloudPlatform– Citrix CloudPortal Business Manager– Citrix XenDesktop– Citrix XenApp– Citrix XenDesktop Cloud Provisioning with
CloudPlatform
Key Takeaways– How enterprises are leveraging clouds for all their applications– How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures
Session Summary
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How Clouds are Transforming Enterprise IT
Build IaaS Clouds
Deliver Desktop Clouds
Deliver Self-Service
Cloudify Workloads with Citrix
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“I want to usemy iPad, tablet, smartphone!”
Consumerization
“Why don’t my old apps work?”
Mobility“I want to benefitfrom the cloud.”
Cloud Services
“I want to save 5% on PC management!”
Datacenter Efficiency
IT Leader
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The New Dynamic IT
ElasticEfficient Scalable Flexible
Cloud Economics Seasonal Capacity Grow On-demand Address multipletenant needs
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Cloud Technologies Enable this IT Paradigm Shift
[Source: Gartner, 2013]
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Strategic Goals for the Cloud: Agility, Efficiency of all apps
[Source: EMA, 2014]
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Networking
Storage
Compute
Data Centers
Networking StorageCompute
Virtualization
Cloud Orchestration
Private IaaS Cloud
To respond, our customers are building private infrastructure clouds to improve IT service delivery
Build IaaS Clouds with CitrixMaximize Application Coverage for Best Efficiency
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Expect reliability
Back-up everything
HA, Fault tolerance
Admin control recovery
Design for failure
Ephemeral resources
Multi-site redundancy
Self-service recovery
80-90% of current apps <20% now, but most new apps
Enterprise workloads(E.g. ERP, Virtual Desktops, Apps)
Cloud-native workloads(E.g. Hadoop, Webscale, DaaS)
Enterprise Dilemma with the Cloud
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Software Defined DataCenter
Silo’ed Application Architectures
Scale-Up Scale-Out
Cloud
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Citrix CloudPlatform
Application-Centric Cloud
Scale-Up Scale-Out
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Citrix Cloud Platform Products
Citrix Cloud Platform Products
Cloud Business Management
Citrix CloudPortalBusiness Manager
Cloud Infrastructure Orchestration
Citrix CloudPlatform
Server Virtualization
Citrix XenServer
Enterprise Tier1 Apps Cloud-Native Dev/Test Datacenter Telco/NFVDesktops &
Apps
VirtualizedData Center Enterprise IT
CloudNFV/Telco
CloudPublic Cloud
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Proven product: Proven at scale
Flexible: Application-centric cloud uniquely delivers every workload
Scalable: Amazon style operations and scale
Open: Built on Apache CloudStack, AWS-like APIs
New: Hyper-V support, XenDesktop optimizations
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250+ Large Scale
Production CloudsIn Deployment
Production siteswith over
40,000+Servers per Region
Service Providers | Telcos
Web 2.0
Enterprise | Education | Government
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Disney InteractiveA solution suitable for Disney’s media/entertainment markets
Needs/Issues• Achieve faster time-to-market• Reduce infrastructure TCO• Increase datacenter operational efficiencies• Empower developers to provision new technology - safely
Solution• IaaS private cloud based on Citrix CloudPlatform, powered by Apache CloudStack
- Deployment exceptionally easy- Flexibility to leverage existing datacenter investments
Results• Lowered TCO• Improved agility• Reduced time to market significantly• The longer their private cloud ran, the lower OpEx became
Company Summary
• Entertains families and Disney enthusiasts everywhere
• Provides interactive entertainment across all digital media platforms:• Mobile, social and console games
• Online virtual worlds• Disney.com” network of websites.
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“”
“I really like Citrix CloudPlatform/CloudStack because it does not demand to be the be-all-end-all for all my infrastructure. If I
choose not to use virtualized networking, I can. If I choose not to use whatever storage is built in, I can do that too. I can leverage
all my existing investments and not get cornered into an evolving market that is very difficult to keep up with.”
Peter Lopez System Architect
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“”
“Citrix customer references had the shortest provisioning times outof any others in the evaluation (2 minutes versus 30 minutes).”
Lauren Nelson
Analyst, Forrester Research
“All of the provided customer reference environments were heavily automated, large in size, and supporting both cloud-
native and traditional enterprise applications.”
Desktop Cloud Provisioning with Citrix
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XenDesktop Cloud Provisioning w/ CloudPlatform
Desktop Virtualization
7.5
Application Virtualization
7.5
Hypervisor Layer
Desktop Virtualization
Virtualized Desktops are Moving to CloudsEnabling the Journey from Desktop Virtualization to Desktop Cloud
Desktop Virtualization
7.5
Application Virtualization
7.5
Off-PremiseOn-Premise
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What is Citrix XenDesktop Cloud Provisioning
Desktop Virtualization
7.5
Application Virtualization
7.5
Off-PremiseOn-Premise
Enable Cloud DaaS-based XenDesktop/XenApp Solution- Built on the latest releases of Citrix
XenDesktop/XenApp (XD/XA) v7.5 and Citrix CloudPlatform (CCP) v4.2.1.4/v4.3
- XD/XA 7.5 workloads can be natively provisioned into CCP on or off premises
Key Business Benefits- On-premise: Lower upfront CAPEX, easier
scaling, more efficient and OPEX-based model
- Off-premise: Elastic, no infrastructure to manage
Cloud-Enabled, Simplified, Enhanced Desktop & Application Delivery
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Cloud Provisioning of Citrix XenDesktop & XenApp
Availability Zone A
Flexpod 1 Flexpod 2 Flexpod n
Availability Zone B
Flexpod 1 Flexpod 2 Flexpod n
XenDesktop Controller
Windows Server Windows Desktop
Apps Desktops Apps Desktops
Controller Machine Machine
Machine Machine Machine
Director EdgeSight Studio Studio
CloudPlatform powered by Apache CloudStack
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Increased Predictability. Improved Manageability. Enhanced Functionality
Visibility into actual utilization for informed scaling and operations
Simplify scaling of infrastructure on as-needed basis – pay-as-you-grow
Streamline operations by separating desktop and infrastructure administration
Dev/Test desktops: custom desktops for developers
Manage multiple desktop availability zones for enhanced disaster recovery and high availability
Maximize utilization of resources across multiple XenDesktop and XenApp deployments
Simplify template management across multiple XenDesktop and XenApp deployments
Maximize efficiency by leveraging storage tiers
Key Benefits of XenDesktop/XenApp Cloud Provisioning
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Advanced Use Cases Standard Use Cases
Dedicate XD/XA deployments to specific
group or use case
XD/XA deployments across two availability zones for
higher availability
Multiple XD/XA deployments on single
private cloud
Customer-specific use cases & deployments
Key Use Cases for XenDesktop Cloud Provisioning
Multi-tenant mgmt across datacenters while preserving
per-tenant dedicated resources
HA leveraging multiple datacenters for pooled desktops
Billing and chargeback across multiple XD farms
Leverage less expensive local storage for pooled desktops
and get scaled-out architecture
Self-Service Desktops for dev/test use cases needing
custom desktop configurations
Separation of desktop and infrastructure admin tasks
XenDesktop Cloud Provisioning with CloudPlatform
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Enterprise Lighthouse
Program
Citrix ReadyIaaS Cloud For
XenDesktop
XD/XA Cloud Provisioning with
CloudPlatform
Enablement programs for Enterprise Desktop Clouds
Joint XenDesktop/XenApp & CloudPlatform Solution
Enterprise Program Enablement Program Service Provider Enablement Program
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Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments
May 6, 5:00pm Ballroom B
May 8, 2:30pm Ballroom B
Learn More:SYN226
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KIVBFSaving German taxpayers millions of Euros every year
Needs/Issues• Deliver individualized IT solutions from a shared cloud • Simplify delivery, improve experience, lower costs• Avoid building dedicated IT silos for different customers
Solution• Citrix CloudPlatform , CloudPortal Business Manager, XenDesktop, XenApp
- Standardized, multi-tenant cloud with CloudPlatform- Admins deliver services to customers with CloudPortal Business Manager- Apps, desktops and infrastructure services delivered as role based cloud services
Results• Secure, AWS-like application and datacenter resource provisioning• Able to tailor service levels by audience• Faster turnaround• IT and citizen self-service• Departmental chargeback/showback
Company Summary
• Service Provider for German state and local government agencies
• Largest public datacenter in Germany
• Publically funded to provide a range of services to the taxpayers in over 560 local authorities
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“”
“At SAP we have a range of applications running in the cloud, from SAP’s world-class Business Suite to SAP HANA. As diverse
as these solutions are, CloudPlatform has the unique ability to run them all, despite their different architectures.”
Ralf Lindenlaub
VP Cloud Solutions Services
Deliver Self-Service with Citrix
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Business Manager
Business Management: Cloud Services Provisioning workflow, chargeback, billing
Aggregation and Intermediation: Catalog of cloud services
Self-Service: Self-service provisioning
Roadmap for 2014: Enhanced user experience, multi-public cloud support, improved reporting
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Self-service and business
managementfor cloud users and
admins
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Royal Melbourne Institute of TechnologyAchieves agility in provisioning IT resources with Citrix cloud solutions
Needs/Issues• Needed to modernize and simplify their core network and service offerings• Wanted a cloud solution to enable self-service and provide access control• Cloud needed to integrate with Cisco and NetApp
Solution• Tested and deployed Citrix CloudPlatform and CloudPortal Business Manager• Built 3 types of clouds: Student, Infrastructure and Research private clouds
Results• Ability to deliver unique capabilities for student experience• Seamless management of apps across Development to Test and Production• Rapid turn-around for Research clouds• Ability to create industry collaboration clouds
University Summary
• In top 10 Australian universities
• In top 100 universities worldwide
• 5 campuses across Australia and Vietnam
• Over 74,000 students
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Zajil International Telecom CompanyFirst telecom in Middle East to provide cloud services to its customers
Needs/Issues• Wanted to become a leading provider of cloud and managed service• Goal: Be 1st telecom in area to provide latest cloud & technology services
Solution• Citrix CloudPlatform and CloudPortal Business Manager
- Impressed with the simple turnkey nature of the platform- Choice of virtualization platform- Self-service portal- Potential speed of time to market
Results• Able to go live in 4 weeks!• Already gaining market share• First to unify many services and cloud under one platform• Expanding their footprint to other countries• Have expanded product line to include Storage-as-a-Service
Company Summary
• One the Middle East’s leading data telecom and Internet solutions providers
• Core services include networked IT services, local and international data com
• 3 datacenters
Cloudifying Workloads with Citrix
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New! Manage Citrix workloads across clouds
Capture setup & configuration in repeatable blueprint.
Design Deploy
Deploy app workload on hypervisor, private or public clouds.
Manage
Auto-scale, Monitor, Auto-heal based on app-specific metrics. Patch, upgrade.
Benefits:Accelerate time-to-value – quickly stand-up POCs and deploymentsIncrease flexibility – provisions to many clouds / infrastructures Seamless transition – from POC to pre-production to productionSimplified operations – automation reduces manual IT inefficiencies
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Use proven and mature solutions that IT can easily deploy and manage
Leverage existing investments and expertise
Address short and long-term use case and workload requirements
Give users and IT a choice of the underlying hardware, networking and virtualization layers
Start with targeted use cases to deliver quick value
Successful Cloud Projects
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Public Cloud-lite Transformation CloudDev/Test Cloud
Deter unauthorized
spend
Enhanced Virtualization
Improve current
state
Deliver faster time
To market
Transform IT into
an efficient service
…and tomorrow's for a long term cloud strategy
Identify Cloud Usage Scenarios…
© 2014 Citrix. Confidential.39
Citrix Products & Solutions discussed– Citrix CloudPlatform– Citrix CloudPortal Business Manager– Citrix XenDesktop– Citrix XenApp– Citrix XenDesktop Cloud Provisioning with
CloudPlatform
Key Takeaways– How enterprises are leveraging clouds for all their applications– How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures
Session Summary
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Please Attend Additional Cloud Platform SessionsDate Time Session Title Speaker(s) Location
5/6
2:00pm SYN233 Achieving business agility with cloud computing in data-intensive, media-rich, web-scale environments (Inmobi) Inmobi: Iliyas Shirol 304C
3:00pm SYN228 What’s New in Citrix CloudPlatform Manan Shah, Ken Lee 304C
3:00pm SYN123 Software Defined Data Center – leading myths, legends and facts… Sameer Dholakia, Nexenta: Tarkan ManerWipro: Andrey Zhulenev 304A
5:00pm SYN110 Transforming the IT Landscape with Cloud Computing Krishna Subramanian 304A
5:00pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B
5/7
1:30pm SYN114 Field Report: SAP’s Implementation of Private Clouds in Vertical Industries (SAP) Christian Ferber, Priya Ketkar, SAP: Markus Heib 304C
2:30pm SYN231 Top 10 Reasons Why Cloud Implementations Fail Kish Yerrapragada 304C
3:30pm SYN230 Building successful clouds based on Citrix Consulting methodology Priya Ketkar, Kish Yerrapragada 304C
4:30pm SYN232 Building a Standardized Cloud Architecture and Self-Service Portal with Ease (NetApp) NetApp: David La Motta 304C
5/8
9:30am SYN227 Architecting Your Private Cloud Infrastructure for Speed & Agility with CloudPlatform Solutions (SSI)
Tom Davies, Marc Trouard-RiolleSSI: Rich Wein, Sean Dennin Ballroom A
10:30am SYN111 From the Field: Autodesk’s Journey Towards Private Cloud Computing with Citrix CloudPlatform (Autodesk) Shannon Williams, Autodesk: Jason Smathers Ballroom D
11:30am SYN229 What’s New in Citrix CloudPortal Business Manager Jie Feng, Kailas Jawadekar 304C
2:30pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B
2:30pm SYN122 Moving Australian National Research into the Cloud (Univ. of Melbourne) UoM: Nick Golovachenko 304C
3:30pm SYN263 What's New in Citrix XenServer: Graphics Performance, Scalability and More! David Cottingham, Ken Lee 304A
4:30pm SYN235 Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo) USP: Cyrano Rizzo 304A
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