© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 1
Cisco Expo 2011
Beatriz Frias - PSS for Collaboration, Cisco Portugal
Collaborate Together: Use Collaboration anywhere in any device
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But need to balance personal productivity with enterprise-class control
Employee CollaborationCustomer Collaboration
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Any Time and PlaceAcross all Devices
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Thin ClientsCloud Based Applications
Challenging to provide rich media and consistent experience across hosting models
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New Capabilities needed for Efficiency and Competitiveness
MobileSecure access to information and people from any device, anywhere
VirtualAgility and scale on demand,
Rich media with VDI economics,
SocialExpertise & Information location,
Proactive customer interaction
VisualHigh quality interaction from anywhere, realtime and offline
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PC World Post-PC World
Client OS
Server
Architecture
Applications
Devices
New choices at every layer of the Traditional Stack
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Wide Variety of Collaboration Needs
Wide Variety of Collaboration Technologies
Mobile, Office, Home,
Inter-Company Smartphones, Tablets,
Laptops, Thin Clients
Video, Voice, Web,
Social, Business Apps
Cloud On-Premises
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ANY CONTENTANYWHERE ANY DEVICEINTEGRATED COLLABORATION EXPERIENCE
Wide Variety of Collaboration Technologies
Video handled as Easily
as Voice, Data
Flexible Access
from All Clients
Richest Experience
in Any Location
Secure
Mobility
Wide Variety of Collaboration Needs
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This core is accessed by any combination of end-user clients, devices and applications from Cisco or third parties
Anywhere, Any Content, on Any Device
Network Services
Medianet Services
CollaborationServices
Client Services
CollaborationApplications
Devices
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Secure
MobilityFlexible
Consumption Models
Enterprise
Social SoftwarePervasive Video
Interoperable,
Open Architecture
Integrated Experience
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IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCINGCUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
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ListenEngageSocial Media Customer Care
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1. Capture
2. Analyze & Prioritize
3. Communication Workflow
4. Assign & EngageCustomer
Airline lost my luggage!
Social Media
Appliance
Social Media Customer Care
Agent
Cisco SocialMiner
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Enterprise Social Software-QuadAccelerate Business Productivity & Innovation
Develop & manage
personal online profiles
Dynamically form and
participate in virtual
communities
Easily create, publish,
share, and consume
content and expertise
Subscribe to trusted
content sources or people
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Collaboration isn’t just about technology.We’re using collaboration to change the way we work
- John Chambers, CEO of Cisco
Process
CultureTechnology
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