CISCO NETWORKING
founded by Len Bosack and Sandy lerner.
ACQUIR ING F IRMS.
cisco brand alliance: partnership with sony,Matsushita.
Reorganising : strategic business units.
The Power OF Network
Entering consumer segment.
result……Increase in revenue
–BUSINESSWEEK MAGAZINE.
18th biggest global brand.
cisco connected sports
THE ULTIMATE FAN EXPERIENCE….
New competition…
business 2 business business to consumer
plan to reach out consumer?
SUMMARY
ACQUIRING FIRMSBRAND ALLAINCE:PARTNERNSHIP’S
STRATEGIC BUSSINESS UNITSTHE POWER OF NETWORK
ENTERING CONSUMER SEGMENTTHE HUMAN NETWORK CAMPAIGN
CISCO CONNECTED SPORTSB2B V/S B2C
REACHING OUT CUSTOMERS
.Thank you.
CRED ITS…brandchannel.com thestaffingstream.com
yesoforca.com lifehacker.com
tkographix.com optimove.com
twitter.com cisco.com
wikispaces.com logo.all.ro mbainusa.com
thecontextofthings.com
marketing and management Kotler & Keller 14e.
DISCL A IMER
this presentation was created by Sanchit Badodekar VNIT Nagpur .During the internship program under the guidance of prof. Sameer Mathur IIM lucknow
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