Do you need a social media strategy?
Rene Looper Tuminds Social Media @tuminds CIM Scotland @cim_scotland
Slides available via: bit.ly/
Social media is part of a digital strategy
Thanks to http://www.ghweston.co.uk
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Thanks to http://www.elliance.com
Social media can be useful for any department, not just marketing
See customers more as Ambassadors
Where are you now? Do you know where your business or organisation is being discussed online?
Claim your places
Foursquare location based marketing
Anyone on netmums?
Social media strategy in 4 easy steps
1. Which social media platforms are you going to use?
2. Who is going to manage it?
3. What are you wanting to achieve with social media?
4. How are you going to measure it?
Actions for every platform
❖ Claim ownership
❖ Build campaigns
❖ Add to social media calendar
❖ Create measurable objectives
Totally integrated approach...
Case study CitizenM Hotels Social media strategy
CitizenM Hotels
Tips
❖ Competitor research
❖ Facebook advertising
❖ Hootsuite, Sprout Social, GA, Mention
❖ Measure everything!
❖ Wow customers!
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What is the ROI of a happy customer?
Hope you've found it useful!
Thank you!twitter.com/tuminds facebook.com/tuminds linkedin.com/tuminds
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