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MARKETING INTELLIGENCE C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L
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Extraordinary properties require extraordinary
marketing. This very principle has been the
foundation of the Coldwell Banker Previews
International program for over 80 years. Today,
the Previews® name is synonymous with luxury
and prestige – a badge worn by thousands of
Previews Property Specialists worldwide who
offer their discerning clients the history,
experience, global network, marketing
leadership, and trust of one of real estate’s
most iconic programs.
Backed by the full resources of the Coldwell
Banker Previews International program, Steve
Ewell and Chris Austin bring an unmatched
combination of real estate expertise,
sophisticated marketing tools and powerful
international connections to deliverer the
results you desire. Steve Ewell and Chris Austin
as a team work tirelessly to develop strategic
sales and marketing programs that will attract
the most qualified luxury
homebuyers…whether they are five miles/km
away or 5,000 miles/km away.
One of Real Estate’s Most Iconic Programs
A LEADER IN LUXURY
REAL ESTATE
COLDWELL BANKER PREVIEWS
INTERNATIONAL
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MARKETING T O P T I E R R E P R E S E N T A T I O N
Coldwell Banker Traditions
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PHOTOGRAPHY
S H O W C A S I N G Y O U R H O M E
Photography is a key element in all Coldwell Banker
Previews International and Steve and Chris’s marketing
efforts. We believe in showcasing the architectural
beauty and character of each listing. At the sellers
discretion a video tour may also be filmed to supplement
marketing materials with more engaging content.
A video tour may also be filmed to
supplement marketing materials.
Coldwell Banker Traditions
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PROPERTY MARKETING
MATERIALS
P R I N T E D C O L L A T E R A L
Steve and Chris will work with you to develop
a suite of custom printed collateral for your
property. The luxury consumer appreciates a
tactile experience so these items are crucial in
supporting the marketing of your property
outside of advertising efforts. They may be
utilized during open houses, direct mail
campaigns and/or provided to other local
Coldwell Banker Previews International offices
for display and distribution.
Flyers, Postcards, Brochures and
other custom printed collateral
for your property.
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Many buyers begin their real estate search online and it
is important that it is easy for them to find your
property. A dedicated property website not only makes
your property easy to locate, but it also provides SEO
benefits as well as a customizable canvas for
showcasing all of its beautiful and unique qualities.
A customizable canvas for
showcasing all of your homes
beautiful and unique qualities.
CUSTOMIZED PROPERTY
WEBSITE
S T A N D O U T O N L I N E
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BROKER TO BROKER NETWORKING
Your property will be previewed
by the Coldwell Banker Traditions
agents as part of our monthly tour
of homes. Prior to the tour the
agents will be handed property
marketing materials with a quick
slide show demonstrating the
details and amenities of your
home. The agents will provide
feedback that we will in return
share with you.
C O M P A N Y P R E V I E W
A select list of top performing VIP
brokers will be invited to an
exclusive reception in honor of your
home. This event will include
refreshments, tours, a short
presentation, informational displays
and one-on-one networking to
ensure that your property is top of
mind in the local real estate
community.
B R O K E R O P E N H O U S E
Property marketing materials
including but not limited to
postcards, flyers and brochures will
be distributed through the Coldwell
Banker Previews International
network for pass along and broker
education.
DISTRIBUTION OF
MATERIALS
Coldwell Banker Traditions
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