CHINA ADSALES MEDIA PRESENTATION
China Investment
• China Investment: Overseas Investment is a monthly series of publications produced on behalf of the Chinese government to promote direct overseas investment.
• It will inform overseas investment decisions by the Chinese State and Corporate Investment sectors.
• Each edition will focus on a specific territory either Continents, regions or individual countries to provide an analysis of the investment landscape for the target destination.
• Editorial breakdown: Introduction to the target area followed by sections on why, where and how to invest.
• In 2014 there will be 6 editions covering – Africa, Europe, USA, Latin America, Russia and Asia
• In 2015 the monthly issues will be country specific.
An official publication of the People’s Republic of China
The only major government-sponsored publication in the investment sector in China
The Brand
China Investment
10,000 copiesMandarian
Decision makers
Central and Regional Chinese government
Financial Institutions
Banks and Investment funds
CEO’s of China Top 500 Companies
Delegates at the National People’s Congress
Committee of National Political Consultative Conference in Beijing
Other conferences, seminars and forums sponsored by the NRDC
300,000 readers
Reach a highly valuable audience : The Chinese government and Corporate society
Circulation and Readership
Bizjet Advisor
• Bizjet Advisor is a specialist publication for high net worth individuals and CEOs in China who own or are considering investing in business jets.
• Produced by the established and highly experienced World Aviation Communications.
China’s premier business jet magazine
The Brand
To be a trusted reference source for decision makers in China by providing
relevant information for the ownership and operation of aircraft for business or personal
use
Bizjet Advisor
• 80% of circulation is through individually addressed copies mailed to individuals at their office addresses. Further distribution at relevant Business Aviation and high-net worth events.
• C level company executives and high-net-worth individuals who meet the BJA reader profile.
China’s premier business jet magazine
Circulation and Readership
Circulation Readership25,000 87,500
Source:
East China24%
South China22%
North China19%
Central & West China
12%
Overseas2%
Beijing and Shanghai
21%
Nationwide Reach
Reach an audience of market entrepreneurs, high-net-worth individuals and companies discovering the advantages of Business Aviation.
The Chinese Consumer• The average Chinese millionaire is only 39 – 15 years younger than
the average• Outbound tourism from China is set to reach 100 million by 2020, the
visa process has been made easier.• Chinese tourists to the UK set to rise by 89% in the next 3 years.• They are big spenders, by 2020 the Chinese will account for 44% of
global spend on all luxury brands.
Why the UK?• The Chinese have an ongoing and enduring affection for the UK.• UK is seen as a permanently fashionable and high-status destination.• UK is responding with the hospitality and retail sectors taking positive
steps to appeal to the Chinese visitors with Mandarian speaking staff and increased Chinese signage.
• British brands are respected for their craftsmanship.
Totally UK
• The only magazine that exclusively sells the British experience to wealthy Chinese.
• A glossy consumer style magazine published in Chinese.
• Editorial showcase of British culture designed to inspire wealthy Chinese to visit, spend and invest in the UK.
• Half-yearly editions
The UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese
The Brand
Totally UKThe UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese
Circulation and Readership
Circulation Readership60,000 300,000
65% 35%
University educated60% aged 25-40
High disposable income
Chinese “elites”
Homeowners
Luxury car owners
Distribution channels:• Direct to 1,400 database• Virgin Atlantic in-flight and airport lounges• Luxury apartment and residential complexes• Golf clubs• Upmarket shopping malls• 5 star hotels• Private member clubs• Private medical and dental clinics
Reach the discerning Chinese audience in a publication that showcases the British culture
Fortune Character
• A Chinese magazine, written, designed and published specifically for the Chinese Elite covering luxury living and lifestyle.
• The magazine for Fortune Character members. Membership is by invitation and subject to wealth requirements. The VVIP for those worth more than $15m and VIP for those worth $1-$15m. Currently more than 60,000 VVIP members.
• 10 issues per year, double issues in Jan/Feb and July/Aug
Engage with Chinese’s elite consumers
The Brand
Fortune Character
Circulation and Readership
Circulation184,00
30% 70%
University educated
Average age of 39
High disposable income
Chinese “elites”
Homeowners
Luxury car owners; on average 3 cars
Readers rely on Fortune Character to inspire and inform them as they make their most important lifestyle choices.
Readers are wealthy, well educated and discerning.
67% collect fine wines and spirits
80% are in favour of educating their children outside China: UK is preferred choice
Watches, jewellery, red wine, cars and Chinese Art are the most collected articles.
91% travelled outside China in the past 12 months, making an average 2.3 trips each. Booked 2.5million hotel nights.
Source: China Wealth Report – a survey of 3,745 high-net-worth Chinese consumers, 2012
Fortune Character
Advertising Opportunities
11% of luxury purchases are for
investment purposes
67% of Fortune Character readers
are considering buying real estate
overseas
25% of luxury purchases are for
gifting
84% of readers are not motivated by price.They buy because of desire
not cost
Fortune Character members own 4 luxury watches
Over two thirds collect fine wines
and spirits
Booked 2.5m hotel nights
Top Related