CHILDREN WORKSHOPS
TEAM 10
HECTOR TETTEY RISHØJ NARTEY
DENISA SINDAROVA
CAMILLA NORQVIST HANSEN
ARMIN CAVDAR
N.A.B.C. MODEL
N = NEEDS• TARGET GROUP (CHILDREN OF PRESCHOOL AND SCHOOL AGE)
• WE USED OBSERVATION TECHNIQUE
N = NEEDSWHAT ARE CUSTOMERS NEEDS IN THE AREA OF CHILDREN WORKSHOPS?
• MORE ATTRACTIVE THEMES
• ACTIVITIES FOR OLDER CHILDREN (NOT ONLY FOR CHILDREN BETWEEN 0 AND 5 YEARS)
• MORE INFORMATION ABOUT THE WORKSHOP (PROMOTION)
• MODERN INTERACTIVE FEATURES
• INFORMATION ON WEBSITE (ON-LINE RESERVATION)
• MAKE EXPOSITIONS LOWER (AT EYE LEVEL OF CHILDREN)
A = APPROACHTHEME:
HISTORICAL ADVENTURE INTO DANISH CULTRURE, WHERE YOU CAN USE ALL OF YOUR SENSES, INSIDE OF THE CHILDREN MUSEUM
• TOUCH
• SIGHT
• SMELL
• TASTE
• INTERACTIVE FEATURES (COMPUTER, TABLET….)
A = APPROACH
• DEVELOPMENT OBJECTIVES AND SOLUTIONS
• 1. HOW COULD BE THE VALUE OF THE WORKSHOP BE INCREASED IN ORDER TO ATTRACT MORE CUSTOMERS?
• 2. HOW COULD BE THE WORKSHOP STRUCTURED IN ORDER TO ATTRACT WIDER SPECTRUM OF THE TARGET GROUP?
B = BENEFITS AND COSTS
• ADVANTAGES FOR GUESTS
• EDUCATIVE
• MOTIVATION
• SOCIALIZING AND TEAM WORKING
• CREATIVITY
• FREE TIME FOR PARENTS
• SERIES OF THE WORKSHOPS, WHICH CAN BE BUILD ONE ON EACH OTHER
B = BENEFITS AND COSTS
• ADVANTAGES FOR MUSEUM
• POSSIBLE INCREASE OF INCOME
• GUESTS WILL SPEND MORE TIME IN MUSEUM = WILLINGNESS TO SPEND MORE MONEY
• POSSIBLE COOPERATION WITH KINDER GARDEN AND PRIMARY SCHOOLS = SOURCE OF STABLE INCOME
• COSTS
• NOW 30 DKK PER 3 HOURS WORKSHOP PER CHILD
• BUT WITH OUR SOLUTION WE CAN AFFORD TO INCREASE THE PRICE
C = COMPETITING APPROACHES
• COMPETITIVE ADVANTAGE
• OFFER SERVICES, WHICH CAN AFFORD EACH BUDGET
• WORKSHOPS, WHERE CHILDREN ARE SUPERVISED BY THE EMPLOYEE OF THE MUSEUM
• RAISE MORE INTEREST IN DANISH HERITAGE BY THE FREE ENTRANCE
• NOT INFLUENCED BY THE SEASON
C = COMPETITING APPROACHES
Our new competitive advantage would be to teach old stories in modern way.
(Buying behaviour is mainly influenced by children, who want to follow the nowadays trends.)
MOCK-UP
FLYER
POSTER
HOMEPAGE
USABILITY OF HOMEPAGE
• EASY AND QUICK TO USE
• EVERYBODY CAN UNDERSTAND THE NAVIGATION
• ATTRACTIVE TO LOOK AT IT
• MEMORABLE
SUMMARY
• WHEN WE SEEMED TO NATIONAL MUSEUM HAD NOTHING PARTICULARLY INTERESTING WORKSHOP FOR THE KIDS SO WE DECIDED THAT WE WOULD PLACE OUR WORKSHOP IN THE CHILDREN MUSEUM.
• IN THIS WAY WE GET THE KIDS SO THEY DO NOT COME TO EACH LOSE INTEREST IN THE WORKSHOP .
• CUSTOMER INVOLVEMENT (REVIEWS, ON-LINE REGISTRATION).
THANK YOU FOR YOUR ATTENTION!
FEEL FREE TO ASK QUESTIONS
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