READ OUT LOUDTHE STORY BEHIND

- KRONAN -CONQUERING THE WORLD ON AN

OLD-TIMER BICYCLE

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Particularly the bicycle shops felt left out and did everything they could to give Kronan a bad name.”

The army museum gave Johan the original construction drawings

of the bicycle. Together with a friend, who was more tech-savvy, he went in search of a manufacturer who would be willing to produce the bicycles. “We approached several manufacturers in Asia. Most of them

didn’t even bother to respond. Nobody took us seriously. That we would want to introduce a heavy, simple bicycle into the market during a time of lightweight bicycles with at least 24 gears was apparently very

hard to believe.” Finally, they found someone in Taiwan – or so they thought. However, after the first interview, the Taiwanese manufacturer decided it was a no-go as he didn’t believe in the success

of a bicycle that had been designed in 1939. “We decided to do somethingbold and went to the second interview dressed as army officers.We claimed that the bicycles were for the Swedish army. They were very

polite to us and a few months later, the first Kronan bicycles rolledoff the production line.”

- END OF RECORDING-