Chapter 3
Recognizingand Creating Opportunity
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Overview
• The nature of creativity
• Challenges to creativity
• How to remove roadblocks
• Sources of new ideas
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The Nature of Creativity
• Creative people are curious
• They ask questions
• They have a high tolerance for ambiguity
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The Process of Creativity
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Challenges to Creativity
• No time
• No confidence
• No creative skills
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How to Remove the Roadblocks
• Prepare for innovation– Minimize distractions
– Devote time to contemplation
– Pay attention to your creative environments
– Develop a creative culture
– Mix people up
• Start with the familiar
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How to Removethe Roadblocks (cont.)
• Identify a problem and solve it
• Use your personal network
• Make time for creativity
• Return to your childhood
• Think in opposites
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Sources of New Product/Service Ideas
• Health care industries
• Computer-related industries
• Automotive services (not repair)
• Residential care
• Security and commodity exchangesand services
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Sources of New Product/Service Ideas (cont.)
• No-store retailers
• Management and public relations
• Local and suburban transportation
• Personnel supply services
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Technological Trends
• Gene therapy
• Nanotechnology
• Wireless technology
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Take-Aways
• List what your students took away from the discussion here in real time
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