Chapter 3Data MiningBusiness Intelligence ITE390
Topic Data Mining Data Mining Data Mining Data Mining Data Mining2
Data Mining 3Data Mining (Process)
4 Data Mining Knowledge Discovery in Databases : KDD Data Mining KDDData Mining ()
Data Mining5
Data Mining 6 Relational databases
Data Mining ()7 Data Warehouses : http://www.persysinc.com/persys_database_datawarehouse.aspx
Data Mining ()8 Transactional databases
Data Mining ()9 Advanced database Object oriented Text file Web Site
Data Mining10 Association rule Discovery Classification & Prediction Database Clustering Or Segmentation Deviation Detection Link Analysis
111. Association rule Discovery Data Mining () Market Basket Analysis
122. Classification & Prediction Data Mining ()
133. Database Clustering Or Segmentation Data Mining () 3 1. (> 80,000) 2. (25,000 - 80,000) 3. (< 25,000)
144. Deviation Detection Data Mining () (Visualization)
155. Link Analysis Data Mining () Link Analysis Link associations Recode Record Link Analysis 3 - associations discovery- sequential pattern discovery ()- similar time sequence discovery ( )
15 Data Mining ()Associations discovery ( Association Rule ) AmazonAmazon buys ( x , database) -> buys ( x , data mining ) [ 80% , 60% ] database data mining 60%databasedata mining 80%
15 Data Mining ()Sequential pattern discovery ()TVVDO
15 Data Mining ()Similar time sequence discovery ( ) 2Stock
16 E-Commerce Data Mining
: Visualization 3
(Data Mining) : Client/Server Spreadsheet
(Data Mining) :
(Data Mining) : (1/4)?
(Data Mining) : (2/4)
(Data Mining) : (3/4)
(Data Mining) : (4/4) Disk Drive
(1/2)
1 (: )35%26%22%17%
Chart1
0.35
0.26
0.22
0.17
1
1
1 (: )
A B C D
70101465159
908599110384
95126111115447
1209810328349
60225219150654
4355445464681993
1
1 (: )
254412,500.0022,500.0013,500.008,500.0059,544.00
254514,000.0023,400.0016,250.0010,000.0066,195.00
254615,250.0026,500.0020,000.0012,500.0076,796.00
254717,250.0030,000.0018,400.0011,750.0079,947.00
59,000.00102,400.0068,150.0042,750.00282,482.00
1
1 2544-2547
1
1 (: )
35%
26%
22%
17%
1
1
35,000,000.0042,000,000.00
72,000,000.0086,400,000.00
23,000,000.0027,600,000.00
48,000,000.0057,600,000.00
68,000,000.0081,600,000.00
52,000,000.0062,400,000.00
45,000,000.0054,000,000.00
33,000,000.0039,600,000.00
43,000,000.0051,600,000.00
51,000,000.0061,200,000.00
47,000,000.0056,400,000.00
36,000,000.0043,200,000.00
43,000,000.0051,600,000.00
68,000,000.0081,600,000.00
35,000,000.0042,000,000.00
47,000,000.0056,400,000.00
45,000,000.0054,000,000.00
23,000,000.0027,600,000.00
36,000,000.0043,200,000.00
33,000,000.0039,600,000.00
48,000,000.0057,600,000.00
51,000,000.0061,200,000.00
52,000,000.0062,400,000.00
72,000,000.0086,400,000.00
43,000,000.0068,000,000.0035,000,000.00146,000,000.00
51,600,000.0081,600,000.0042,000,000.00175,200,000.00
47,000,000.0045,000,000.0023,000,000.00115,000,000.00
56,400,000.0054,000,000.0027,600,000.00138,000,000.00
36,000,000.0033,000,000.0048,000,000.00117,000,000.00
43,200,000.0039,600,000.0057,600,000.00140,400,000.00
51,000,000.0052,000,000.0072,000,000.00175,000,000.00
61,200,000.0062,400,000.0086,400,000.00210,000,000.00
177,000,000.00198,000,000.00178,000,000.00553,000,000.00
212,400,000.00237,600,000.00213,600,000.00663,600,000.00
43,000,000.0047,000,000.0036,000,000.0051,000,000.00177,000,000.00
51,600,000.0056,400,000.0043,200,000.0061,200,000.00212,400,000.00
68,000,000.0045,000,000.0033,000,000.0052,000,000.00198,000,000.00
81,600,000.0054,000,000.0039,600,000.0062,400,000.00237,600,000.00
35,000,000.0023,000,000.0048,000,000.0072,000,000.00178,000,000.00
42,000,000.0027,600,000.0057,600,000.0086,400,000.00213,600,000.00
146,000,000.00115,000,000.00117,000,000.00175,000,000.00553,000,000.00
175,200,000.00138,000,000.00140,400,000.00210,000,000.00663,600,000.00
(2/2)
1 (: ) 2544 12,500 22,500 13,500 8,500 59,544 2545 14,000 23,400 16,250 10,000 66,195 2546 15,250 26,500 20,000 12,500 76,796 2547 17,250 30,000 18,400 11,750 79,947 59,000 102,400 68,150 42,750 282,482
Chart2
1250022500135008500
14000234001625010000
15250265002000012500
17250300001840011750
1 2544-2547
1
1 (: )
A B C D
70101465159
908599110384
95126111115447
1209810328349
60225219150654
4355445464681993
1
1 (: )
254412,500.0022,500.0013,500.008,500.0059,544.00
254514,000.0023,400.0016,250.0010,000.0066,195.00
254615,250.0026,500.0020,000.0012,500.0076,796.00
254717,250.0030,000.0018,400.0011,750.0079,947.00
59,000.00102,400.0068,150.0042,750.00282,482.00
1
1 2544-2547
1
1 (: )
35%
26%
22%
17%
1
1
35,000,000.0042,000,000.00
72,000,000.0086,400,000.00
23,000,000.0027,600,000.00
48,000,000.0057,600,000.00
68,000,000.0081,600,000.00
52,000,000.0062,400,000.00
45,000,000.0054,000,000.00
33,000,000.0039,600,000.00
43,000,000.0051,600,000.00
51,000,000.0061,200,000.00
47,000,000.0056,400,000.00
36,000,000.0043,200,000.00
43,000,000.0051,600,000.00
68,000,000.0081,600,000.00
35,000,000.0042,000,000.00
47,000,000.0056,400,000.00
45,000,000.0054,000,000.00
23,000,000.0027,600,000.00
36,000,000.0043,200,000.00
33,000,000.0039,600,000.00
48,000,000.0057,600,000.00
51,000,000.0061,200,000.00
52,000,000.0062,400,000.00
72,000,000.0086,400,000.00
43,000,000.0068,000,000.0035,000,000.00146,000,000.00
51,600,000.0081,600,000.0042,000,000.00175,200,000.00
47,000,000.0045,000,000.0023,000,000.00115,000,000.00
56,400,000.0054,000,000.0027,600,000.00138,000,000.00
36,000,000.0033,000,000.0048,000,000.00117,000,000.00
43,200,000.0039,600,000.0057,600,000.00140,400,000.00
51,000,000.0052,000,000.0072,000,000.00175,000,000.00
61,200,000.0062,400,000.0086,400,000.00210,000,000.00
177,000,000.00198,000,000.00178,000,000.00553,000,000.00
212,400,000.00237,600,000.00213,600,000.00663,600,000.00
43,000,000.0047,000,000.0036,000,000.0051,000,000.00177,000,000.00
51,600,000.0056,400,000.0043,200,000.0061,200,000.00212,400,000.00
68,000,000.0045,000,000.0033,000,000.0052,000,000.00198,000,000.00
81,600,000.0054,000,000.0039,600,000.0062,400,000.00237,600,000.00
35,000,000.0023,000,000.0048,000,000.0072,000,000.00178,000,000.00
42,000,000.0027,600,000.0057,600,000.0086,400,000.00213,600,000.00
146,000,000.00115,000,000.00117,000,000.00175,000,000.00553,000,000.00
175,200,000.00138,000,000.00140,400,000.00210,000,000.00663,600,000.00
(1/4)
35,000,000.00 42,000,000.00 72,000,000.00 86,400,000.00 23,000,000.00 27,600,000.00 48,000,000.00 57,600,000.00 68,000,000.00 81,600,000.00 52,000,000.00 62,400,000.00 45,000,000.00 54,000,000.00 33,000,000.00 39,600,000.00 43,000,000.00 51,600,000.00 51,000,000.00 61,200,000.00 47,000,000.00 56,400,000.00 36,000,000.00 43,200,000.00
(2/4)
43,000,000.00 51,600,000.00 68,000,000.00 81,600,000.00 35,000,000.00 42,000,000.00 47,000,000.00 56,400,000.00 45,000,000.00 54,000,000.00 23,000,000.00 27,600,000.00 36,000,000.00 43,200,000.00 33,000,000.00 39,600,000.00 48,000,000.00 57,600,000.00 51,000,000.00 61,200,000.00 52,000,000.00 62,400,000.00 72,000,000.00 86,400,000.00 553,000,000.00663,600,000.00
(3/4)
43,000,000.00 68,000,000.00 35,000,000.00 146,000,000.00 51,600,000.00 81,600,000.00 42,000,000.00 175,200,000.00 47,000,000.00 45,000,000.00 23,000,000.00 115,000,000.00 56,400,000.00 54,000,000.00 27,600,000.00 138,000,000.00 36,000,000.00 33,000,000.00 48,000,000.00 117,000,000.00 43,200,000.00 39,600,000.00 57,600,000.00 140,400,000.00 51,000,000.00 52,000,000.00 72,000,000.00 175,000,000.00 61,200,000.00 62,400,000.00 86,400,000.00 210,000,000.00 177,000,000.00198,000,000.00178,000,000.00553,000,000.00212,400,000.00237,600,000.00213,600,000.00663,000,000.00
(4/4)
43,000,000.00 47,000,000.00 36,000,000.00 51,000,000.00 177,000,000.00 51,600,000.00 56,400,000.00 43,200,000.00 61,200,000.00 212,400,000.00 68,000,000.00 45,000,000.00 33,000,000.00 52,000,000.00 198,000,000.00 81,600,000.00 54,000,000.00 39,600,000.00 62,400,000.00 237,600,000.00 35,000,000.00 23,000,000.00 48,000,000.00 72,000,000.00 178,000,000.00 42,000,000.00 27,600,000.00 57,600,000.00 86,400,000.00 213,600,000.00 146,000,000.00 115,000,000.00 117,000,000.00 175,000,000.00 553,000,000.00 175,200,000.00 138,000,000.00 140,400,000.00 210,000,000.00 663,600,000.00
Present by Nongyao Sornjapo*