OPPORTUNITIESGLOBAL ECONOMIC & BUSINESS TRENDS
CESSE Management Institute
Opportunities for Growth
Collaboration, partnerships, alliances/JVs
Growth in international
journal contribution vs membership
Demand for products:
education & training
Untapped markets need
servicing
Selling products in
new markets
Sharing data, knowledge &
resources
Challenges to Growth
Global presence or
internationally accessible?
Choosing where & with whom to work
Lack of local (non US)
expertise & experience
Communications, languages,
local relevance/
culture/perceptions
International investment vs
domestic market
Start up/ROI?
Local pricing strategy & subsidies
Lack of value to attract demand
IP/copyright infringement
Current products vs customized?
4
44%Grow rev-
enues/member-
ship by access
new mar-kets
17%Potential for training/
education
17%Exchange informa-tion/re-search/
collabora-tion
10%Global role
explore new sec-
tors
12%Other
North American Associations- July 2011
Growth and sustainability
European Associations- December 2010
Global business/economic trends
Power shift from West to East Global skills shortage Changing demographics Frugal innovation
? Implications for your association
6
Power shift from West to East US, EU & Japan losing world dominance to emerging giants
– eg China, India, Brazil, all Asia Downturn brief in Asia: record/continued growth; consumer
demand high Bulk of future global growth will be from emerging markets
(#1 China; #2 India)
7
Implications
Asia = key growth opportunity. Do you understand it? How will it change your association?
Associations - not understood as in West (don’t lead with membership)
Individuals don’t make training decisions – expect corporate management to (hierarchical, traditional)
Certification/certificates highly “sought” after – fast track
Truly global?? More share>>>>more demand for regional leadership/governance role
Global skills shortage72% of CEOs state that EDUCATION is the most critical factor to ensure future success of their
businessUnited Nations Global Compact CEO Survey 2010
9
Implications
Importance of training & education
Who should you talk to? Corporations vs individuals
Products vs membership
Globally accepted standards/certification – competitive advantage
Right format for right audience
10
Growth of Middle Class > 50% of world’s population
Massive fluctuation in old & young generations
Mounting pressure on working age “sandwich” generation
Changing global demographics
11
Implications
Demand for training & education
Certification as key to career advancement/salary increase
Know your market: aging or massive youth influx
Changing urban landscape, population tsunami
Communications & learning format
12
#3: Commercialization of Innovation
New innovative product design strategy “frugal innovation” creating more locally relevant products aligned to special needs of developing world consumers
13
ImplicationsFrugal innovation concept key for product development
Buying power in emerging economies ≠ US
Local relevance of programs + packaging, delivery and pricing are KEY to success
Don’t expect fast track revenue generation from emerging markets
Particularly India, Brazil, China
Growing your global community
#cesse12
Understand the markets
Know their diverse needs
Understand their motivation/perceptions
Understand who are the customers/how they perceive value
Customize/be relevant to your target audience – one size does not fit all
Appropriate packaging & pricing is crucial
Products, programs in right format: online learning vs F2F; webinar at 03:00????
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