Centre of Technology & Entrepreneurship Development (CTED)
An ISO 9001:2008 Certified Development OrganizationJagdishpur, Amethi (U.P)
STATUS OF LEATHER BASED ACTIVITY AT JAGDISHPUR LEATHER CLUSTER, AMETHI
ORGANIZATIONAL DETAILSAbout CTED:- Centre of Technology & Entrepreneurship Development (CTED), formed in 20 th March,1997 by a group of development professional, Non profit Development Organization, registered under the Societies Registration Act 21, 1860 at Faizabad & Registered as ISO 9001:2008 (Vide No. SISBEL-KYS-0143).
Mission: “Ensuring livelihoods of poor communities by providing development services, in particular through entrepreneurship development.”
No. of states covered 4 State (Uttar Pradesh, Madhya Pradesh, Bihar & Chhattisgarh )
Number of Programme District/ Branch’s 35 district’s
No. of Villages covered 3800
Number of Beneficiaries covered under the programme 58,000
Number of person trained & linkage self employment and job’s 10,000 above
No. of Advisor & Consultant & No. of staff strength 4 Advisor & Consultant / 38 Full time & 22 Part time staff strength
No. of Common Facility Centre & No of Marketing outlets
02 CFC (Common Facility Centre - Leather & Amla and04 Marketing Outlets
Registration of 12 A 12A- 58-59/60/2006-07/2637
Registration of FCRA & Pan Card and Service tax No
136720037 issued in the year 2008Pan card No. AAATC7465R & Service Tax No. AAAAC9156CSD001
Availably of Master Trainers 12 dedicated trainers
Organizational Capacity:- Training facilities The CTED has its own training Building at jagdishpur with a built-up area of 10,000 Sq. ft. spread over 20000 Sq. ft. The training facilities have residential accommodation for 100 inmates at a time.
Community Level Groups 1. No. of Leather Artisan Linkage in Leather CFC:- 2502. No. of Amla Growers & Processors linkages in Amla CFC:- 4003. SHGs Groups: 264. Women Skill Development Groups (WSDGs): 135. Total Farmers club: 45 (Women’s- 15 & Men’s- 30)
Annual Turnover for the last 3 financial year- 2009-10:-Rs.17038443.00 (170.38 lakhs)
- 2010-11:-Rs.21153340.50 (211.53 lakhs)
- 2011-12:-Rs. 43652509.00 (436.52 lakhs)
NO. OF TRAINEES TRAINED IN ETHNIC FOOTWEARName of
Programme
Details Place /Location Trained No. of
Participants
Placement (wage / Self
Employment)
SDP Skill Development Programme
Sultanpur, Haidargarh, Jagdishpur- Nihalgarh Leather Cluster
180 110
G- STST Skill Development Programme
Jagdishpur, Nihalgarh Leather Cluster, Jamo
90 38
W- STST Women Skill Development Programme
Jagdishpur- Nihalgarh Leather Cluster
90 26
REDP Rural Entrepreneurship Development Programme
Sultanpur, Haidargarh, Jagdishpur- Nihalgarh Leather Cluster
180 150
Participatory based Leather Cluster Development programme
Skill Upgardation Programme (SDI)
Jagdishpur- Nihalgarh Leather Cluster
150 60
One Day Awareness Camp Jagdishpur- Nihalgarh Leather Cluster,
120 0
Product Development Workshop
Jagdishpur- Nihalgarh Leather Cluster,
110 0
Exposure Visit IISTEM-Unnav, NID- Ahmadabad, CFTI- Agra
60 0
Buyer Seller Meet Jagdishpur- Nihalgarh Leather Cluster,
30 0
Trade Fair Sultanpur, Jaunpur, Allahabad, Bhuwanhwar, Delhi, Amethi, Pratapgarh, Agra, Lucknow, Fiazabad, Jagdishpur.
22 0
Brand Promotion Jagdishpur- Nihalgarh Leather Cluster,
55 0
Emporia & Marketing Outlet
Jagdishpur, Pratpagarh, Lucknow, Allahabad
01 0
MAP OF PROJECT DISTRICT
LOCATION & STATUS OF CLUSTER BEFORE INTERVENTION
A.Cluster is confined to three
Blocks – Jagdishpur, Jamo &
Gauriganj.
B.250 Families had been selected.
C.Artisan belonging from 18 to 50
years had been selected.
D.Must be performing leather
based economic activity as
whole / Part time for family
wages / income.
STATUS BEFORE INTERVENTION
1. No. of Artisans:- 500
2. Item Produced (Shoes- Nagra & Normal
footwear's), Chappls, Ladies Sandals.
3. Raw materials purchase from local market.
4. Market- Local market and Neighboring
weekly village market and urban market of
Musafirkhana, Gauriganj & Kumarganj etc.
TURN OVER
1.Annuals Sales of Jagdishpuri Nagra-
(40x10,000)=4.00 Lakh/Month
2.Turnover for 250 families in general-
(250x30,000)=75,00,000
Increased the Turnover of 250 Families (leather artisans)
TURN OVER OF ETHNIC FOOTWEAR
INCREASED THE TURNOVER OF LEATHER COMMON FACILITY CENTER (CFC)
S.N
FINANCIAL YEAR
SALES SERVICE CHARGE
GROSS PROFIT
1 FY 2009-10 375650.00 3750.00 119750.00
2 FY 2010-11 425750.00 5875.00 172610.00
3 FY 2011-12 575000.00 6750.00 203500.00
Note:- Nominal Service charges of Leather CFC
LEGAL STATUS & EXISTING INFRASTRUCTURE
Infrastructure:-
1. No. of machines, only with small
toolkits.
2. Pattern / design for very limited
products.
Legal status: -
- Registered under the Societies Registration Act 21, 1860 at
Faizabad
Date and year of incorporation of the enterprise:
- Registered No.:- 1514/2008-09
Nature of business (s) of Community Enterprise:
- Non Farm Services
PROPOSED INTERVENTION
A. To increase no. of stakeholder & artisans.
B. To increase the turnover from 1.50 crore to 2.25 crore.
C. To form an association.
D. Identify at National level.
E. Linkage of all artisans with bank & increase credit facility.
F. To form a raw material bank at local level.
G. To develop master trainer at local level.
H. To increase capacity building by skill development.
I. Market tie-up at state / national level.
J. To develop a brand name.
K. To provide medical facility.
L. Education facility , facility to children.
M. Involvement of female in cutting/ stiching.
CTED Proposed intervention through- “4C” Step promotion
1. Community
2. Capacity
3. Credit
4. Channel
SOCIAL INTERVENTION
1. Formation of SHGs2. Mobilization of artisans 3. Community Empowerment -
Mobilization of artisans to form SHGs.
4. Improvement of the standard- life of community
5. Formation of Consortiums - Manufacturer’s consortium - Marketing consortium 6. Covering Health , Hygiene,
Education, Environment etc. 7. Insured under ICICI Lomboard
scheme.
TECHNOLOGICAL INTERVENTION
1. Develop a small CFC with support
from DRDA- Sultanpur
2. Design & Technology Up-gradation
workshop with support IISTEM-
Unnav & NID Ahmadabad.
3. Capacity building programme
support from NABARD.
4. Training of Trainers through CLRI,
Chennai or FDDI, Agra.
FINANCIAL INTERVENTION
1. Financial Interventions for credit linking.2. Formation & credit linking of leather artisans. 3. Linkage of all artisans with bank- BOB /
BEUPGB, limit up to 25,000 to 2.00 lakh. 4. To Provide the facility of Artisan Credit Card
(ACC).
MARKETING INTERVENTION
1. Trade Fairs/Exhibitions: Participation
2. Organising seminar-cum-Exhibition.
3. Buyer-Seller Meets.
4. Exposure Visit.
5. Business development services-
Including marketing support (through
professional marketing agents) by way of
linkages to traders, suppliers, corporate
agencies, domestic and export buyers.
6. Marketing outlets:- DRDA supported
SARAS Showroom Sultanpur & NABARD
Supported Rural Mart.
PARTICIPATION IN DOMESTIC / INTERNATIONAL FAIRS
Name of Fair Awarding Agency Award Category Year of Award
SARAS Mahotsav DRDA, Sultanpur Participation 2008-09
Hast Shilp kala Pridarsani & Vikray mela
Uttar Pradesh Mahila Kalyan Nigam
Participation 2010-11
Lucknow Mahotsav NABARD, Lucknow Participation 2008-09
International Trades fair Department of Science & Technology (DST)-GOI, New
Delhi
Participation 2011-12
SARAS Jagannath DRDA, Sultanpur Participation 2008-09
SARAS Mela Agra DRDA Participation 2008-09
SARAS Mela Delhi DRDA Participation 2008-09 & 2011-12
SARAS Mela Ranchi DRDA Participation 2008-09
SARAS Mela Lko DRDA Participation 2008-09 & 2010-11
SARAS Mela Lko DRDA Participation 2011-12
BIO Krishi Mela DRDA Participation 2010-11 & 2011-12
SARAS Mela Varanasi DRDA Participation 2008-09
PROMOTION OF OWN BRANDThe brand name CROWN STAR has been developed exclusive for the products promoted under scheme. The details may also see in website developed under project named as www.crownstarproducts.com & www.crownstarleatherblogspot.com .
Creating their Own Identity: - “CROWN STAR”
In the process of developing new and bigger market the project realized that Leather Footwear have gone
very generic and had a reputation of low quality – for most buyers the term Nagra evoked an image of
cheap leather footwear both in quality and price. So in order to break free of this stereotype, it created
their own brand, “CROW STAR”. This has given the artisans of Nihalgarh Usmaniya Kasba (Leather
Cluster) a distinct identity.
Increased market accessibility with the help of new Information and Communication
Technologies (ICTs):-
The better product needs better and bigger market. This is done through both the traditional marketing
practices and use of new Information and Communication Technologies (ICTs). With the help of VHForge,
the project has made a digital move by creating their own Web-site, www.crownstarproducts.com &
www.crownstarleatherblogspot.com. This is a big leap bringing the whole world with their ambit.
CONNECTION WITH BIG BRANDS
Connection with Big Brands:-1. Future Bazaar (On the Process)
2. Liberty (On the Process)
3. FILA India (On the Process)
IMPACT OF THE INNOVATION
Improvement of productivity of large , medium ,small and household enterprises by
1. Improved production methods and processes.
2. Minimizing rejection.
3. Improved quality.
4. Reduction in cost of manufacturing.
Improvement in safety and health front by :-
1. Minimizing operational hazardous.
2. Minimizing health hazardous.
3. Adopting environment friendly production processes.
Improvement in basic management skills and entrepreneurship development through :-
1. Optimizing product – mix.
2. Networking within supply chain.
3. Production pricing strategy.
4. Distribution management.
5. Promotional policy.
6. Understanding competitors.
7. Achievement motivation Training.
CONT.
Employment in rural area:-
Sustaining employment change in a rural setting requires the competence for delivering and
maintaining the technological elements in a rural setting. This required an organization that
operates at the community level in the villages. Leather cluster and CTED jointly provided a holistic
change package, an enabling change climate and a change sustaining support system. This was
the critical element that made this project work. Both the organizations had enormous previous
experience and approached the problem after looking into the managerial, technological, social,
organizational and economic aspects of the change process. CTED spend considerable amount of
time conceptualizing the process of change.
Financial Return:-
After new design and market development, the cost of product increased. All the participants get
linkage with commercial bank and received financial support at the range Rs. 25000/- to Rs
200000/-. They have started getting raw materials on low rates.
MEDIA CLIP
PHOTOGRAPHS
PROGRAM PHOTOGRAPHS
PROGRAM PHOTOGRAPHS
VISITOR
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