Developing the International CDN Mobile Broadband Operator and
Services Perspective
Strategy Analytics Sue Rudd – Director Service Provider Analysis
14 June 2013
Copyright© Strategy Analytics 2013
Outline
Operator CDN Options impact International CDN Options
Mobile Broadband Operator Business Goals for International CDNs
Global Alternatives: Cloud vs. CDN vs. SDN
International Evolution of CDNs
Copyright© Strategy Analytics 2013
Evolution of Cloud to CDN and SDN – ‘Akamai is the Global SDN’
New Global CDN Services
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Mobile Broadband Operator Business Goals for International CDNs
• End-to-End Global Roaming User Traffic Optimization
• Wholesale ‘White label’ Service for Enhanced Media Content Delivery over Mobile Broadband
• Mechanism for secure ‘multi-screen’ content delivery across Multiple Radio Access Networks (RANs) in conjunction with fixed telecommunications affiliates
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Evolution of Cloud to CDN and SDN ‘Akamai is the Global SDN’
4
Federation
• Management & provisioning
• Advanced services
• Redundancy and overflow
• Federation and global reach
Copyright© Akamai ® Technologies Inc. 2012 7/14/2011
Operator CDN Options impact International CDN Options
Operators looking to ‘Own’ their Global CDNs ….Virtually at least…
So looking for:
• Managed Service
• Licensed Platform with:
• Federation ‘Peering’
• Global ‘Peering’
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International Evolution of CDNs
• Pairwise Federation Deals
• Global Wholesale by one CDN Provider as: ‘White Label’ for Tier 1 Mobile Broadband Providers
Branded CDN for Tier 2 & 3 Mobile Broadband Service Providers
Native Tier 1 & 2 Global Mobile Broadband CDN Providers
• Compare Options:
• IPX Global Roaming Option for Mobile Broadband Cloud Content
• Global Content Owner/Reseller CDN/SDN overlay OTT for Mobile Broadband e.g. Netflix on top of AWS
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International Evolution of CDNs
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Akamai Global Network
Akamai CDN: 150+ locations, 81 countries 7/14/2011
International Evolution of CDNs
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Edgecast Global Network
Copyright© Edgecast Technologies Inc. 2013 7/14/2011
International Evolution of CDNs
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Limelight Global Network
Copyright© Limelight Networks Inc. 2013
Limelight Networks CDN: 80 locations and peering with over 900 ISPs globally.
7/14/2011
International Evolution of CDNs
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OnApp Global Network
OnApp CDN: 161 locations, 40 countries
Copyright© OnApp 2013 7/14/2011
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New Global Mobile Broadband CDN Services
New Services on LTE Same types of applications & content we see on 3G today:
Internet browsing
Social Networking
Variety of video streaming applications
+ New Cloud Services – NaaS & WebRTC
LTE Differentiators
Better speeds and lower latency
Ability to support more sessions ‘flows’/ speeds
Guaranteed QoS/QoE
Improved cost structure for data delivery
Wi-Fi Interoperability
New Devices
Motivation to upgrade to ‘must-have’ devices
LTE moves to a broader cost-conscious price plans for services and devices
Multi-Screen: Tablets, Smartphones and soon & ‘Cloud Phones’ as well as Internet & TV from Mobile Providers
New LTE 4G Positioning
is about Delivering ‘3G Promise’ with Speed, Capacity, Low Latency + Global IP based Cloud for NaaS & WebRTC
Copyright© Strategy Analytics 2013 Source: Strategy Analytics Wireless Networks & Platforms 7/14/2011 11
Global Alternatives: Cloud vs. CDN vs. SDN
• Summary of Operator Choices
• Conclusions from the Conference
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Contact
Sue Rudd
Director Service Provider Analysis
Strategy Analytics
Email: [email protected]
7/14/2011 Copyright© Strategy Analytics 2013
Two Models for Operators with CDNs: ‘Best Bit Pipe’ or ‘Managed Content’? Telco Value Chain for future IPTV & Video services
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Operators can add Value to Both OTT and Managed Content Models
Net
wo
rk ‘M
anag
ed
Co
nte
nt’
Content Owner Generation
Content Routing/ Optimization
Delivery/ Optimizer
End User Devices
Mobile Operator Manages (QoE) &
Optimizes Both DELIVERY & End-to-End QUALITY
CSP Provides SERVICE AWARE Optimisation, And Application Specific Handling
CSPs offer ‘Network Aware’ ABR & Originators get ‘Service Aware’
Premium Content Delivery
CDN: VALUE ADDED
CONTENT DELIVERY
3 Screens Optimized for Mobile Broadband Req'ts with Fixed Interoperability & Guarantees
Operators BLIND to Content from Originator but AWARE of Access & Device Limits
CSP provides ‘TRANSPARENT’ Optimization &
Edge Caching
Targets Efficient End-to-
End App. Delivery that Minimizes Congestion and Maximizes QoS
3 Screens: TV, Laptop & Smartphone/ Tablet Optimized TO EXTEND Fixed Content to Mobile Users
CDN: EFFICIENT MOBILE
BROADBAND WEB & VIDEO
DELIVERY
OT
T –
‘Be
st B
it P
ipe
’
Telecoms Opport-
unities
Source: Strategy Analytics Wireless Networks & Platforms 7/14/2011 Copyright© Strategy Analytics 2013
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Evolving Global Content Business Models
Operator Services across Fixed
& Mobile Environments
Devices Drive Use – but need to
Recover Subsidy Cost
Value from Apps & Content Require Web 2.0 partners
Policy, Traffic Optimization &
Real Time Billing Options are Key
Build on presence, multiscreen, in-home
VAS building on home gateway w. integrated femto
Build on device centric brand
experience/ excellent user interface; offer introductory service bucket/period with
device purchase
Focus on extension of online/content to multiple screens;
access will eventually be bundled other
value, applications & content
Optimize Use of Network to lower
Cost per GB Manage Traffic in
Real Time with Throughput Caps, ‘Click to Pay’ and
‘Top Up’
7/14/2011 Copyright© Strategy Analytics 2013
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