© 2015 Equinix Inc. www.equinix.com
The Network Enabled Cloud
Eric M. Hui | Cloud Evangelist – Equinix APAC
© 2015 Equinix Inc. www.equinix.com 2
Equinix – Global Interconnection Company Customers in Equinix data centers interconnect across industries to create
business opportunities
Networks Cloud Computing
Content & Digital
Media
Financial Services
Enterprises
© 2015 Equinix Inc. www.equinix.com
Equinix Global Platform
5 15 33 100+ Platform Equinix
• Geographic footprint is unmatched
and remains a unique differentiator
• Delivers a consistent, global offering
• Multi-region deployments outpace
single-region deployments
Expansion strategy
• Use unique market intelligence for
prudent capital allocation
• Capture first-mover advantage in
future global hubs
56% 26%
18%
Revenue by Geography
Americas EMEA APAC
46%
67%
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
In all three Regions Multi-Region Multi-Metro
% of Customers in Multiple Locations
Continents Countries Metro Areas Data Centers
Equinix offers broad geographic reach and significant scale within each region
15 metros
53 IBXs
10 metros
30 IBXs
8 metros
21 IBXs
(1) Customers and Geography as of Q4 2014
© 2015 Equinix Inc. www.equinix.com
Value of Ecosystems Interconnection builds and reinforces ecosystems
Examples of ecosystems
• Trading exchanges connecting with banks, money managers
and trading partners
• Content providers connecting with multiple networks to reach
millions of consumers
• Enterprise customers connecting with cloud providers and
networks to re-architect their IT infrastructure
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
2,800
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
140,000
150,000
160,000
Exch
an
ge
Po
rts
Cro
ss c
on
ne
cts
Enterprises came to re-
architect their IT, to
access the cloud,
reduce costs and
improve user
experience
Ecosystems began to
emerge, first with
financial customers,
then with content
providers
Content providers
came to connect to
networks to reach
end users
Networks came to
connect to other
networks to scale
the Internet
Networks
Content & Digital Media
Financial Services
Cloud
Interconnections
Enterprise Difficult for customers to replicate Equinix-enabled interconnection in competitor data centers
Customers Value Interconnection
Cloud providers
joined to capitalize on
our network density
and reach
enterprises
© 2015 Equinix Inc. www.equinix.com 5
Network Provider Questions – in the Advent of Cloud
How to – Increase value of your network connectivity
–Drive Value Added Service
–Stay relevant and abreast of cloud service offerings
–Develop cloud provider partnerships
–Source managed service partners especially
outside of home turf
Lets look at the Enterprise Cloud buying pattern…
© 2015 Equinix Inc. www.equinix.com 6
Enterprises are Moving to
Hybrid Cloud Environments
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2018
Public
Hybrid
Private
Cloud User
Respondent
s –
Companies
with 1,000+
Employees
(N-855)
Source: NorthBridge Venture Partners and Bain Analysis
No Plans 4%
Single Public 13%
Single Private
9%
Multi-Cloud 74%
Enterprises Will Leverage Multiple Cloud Services
Multiple Private 11%
Multiple Public 15%
Hybrid Cloud 48%
Source: Rightscale State of the Cloud Report, 2014
Enterprises Want the Benefits of the Cloud …But one cloud does not fit all
© 2015 Equinix Inc. www.equinix.com 7
Enabling Enterprise Cloud Workload Connectivity
Control & Security-oriented
Disaster Recovery
Compliant Data
Unified Communications
Storage, backup, and recovery
BI/big data Dev/test lab Hybrid apps Media Productivity apps
Workloads needs to be
Latency & Throughput-sensitive
Virtual Desktop
Service Chaining
Big Data, Business Intelligence &
Data Store
Transient and Short-term
Development/Test
Hybrid apps
All has some flavors of both hybrid and multi
© 2015 Equinix Inc. www.equinix.com 8
Enterprise Cloud Adoption has Challenges Enterprise customers face obstacles when adopting cloud services
Consistent global performance (latency
and reliability)
Agility in connecting to multiple cloud
services
Application integration
Achieve TCO targets, build vs.
subscribe
Data security and control
Enterprises Demand… …Performance
Matters! Performance
High <80ms
RTD
Med <40ms
RTD
Low <20ms
RTD <1ms RTD
M2M Trading Virtual Desktop
Gaming
Video
Advertising
CRM
Payments
ERP
Finance
Test
Backup
HRM
Source: Equinix
How is the supplier side responding?
© 2015 Equinix Inc. www.equinix.com 9
Cloud Provider Technology Developments
Direct Connect Service Available NSP : How to monetize?
© 2015 Equinix Inc. www.equinix.com 10
NSP : How to Monetize the Cloud Opportunity? Provide Connectivity to Public Clouds
Strengths
• Enterprises need access to
public cloud resources
• Leverage the strength of
brand-name cloud services
• Becomes an enabler of
public cloud resources for
new and existing
enterprise customers
Challenges
• Scalability can be an issue
as NSPs try to interface
with the ever-expanding
landscape of CSPs
• Managing integration
through various changes of
APIs
• Some CSPs don’t accept
direct connections from
smaller NSPs
Enterprise Network Service
Provider
Cloud Service
Providers
© 2015 Equinix Inc. www.equinix.com 11
NSP : How to Monetize the Cloud Opportunity? Provide Proprietary Cloud Services and Connectivity to Public Clouds
Strengths
• Fully Expanded portfolio of
services
• Leverage strength of brand-
name cloud services
• Layer on proprietary cloud
services
• Evolve to a carrier cloud with
full IT services nodes
• Becomes a key enabler to
hybrid cloud resources for new
and existing customers
Challenges
• Scalability can be an issue as
NSPs try to interface with the
ever-expanding landscape of
CSPs
• Managing integration through
various changes of APIs
• Some CSPs don’t accept
direct connections from
smaller NSPs
Proprietary
Cloud Service
Enterprise Network Service
Provider
Cloud Service
Providers
© 2015 Equinix Inc. www.equinix.com 12
Cloud Exchange Helps NSPs Scale Cloud Solutions
Build a Single Integration to Cloud Exchange to Enable Public and
Proprietary Cloud Services
• Cloud Exchange Approach to
Multi-Cloud • DIY Approach to Multi-Cloud
Simple, Scalable, Time to Market!
• Provisioning: single, global process
• Support: single, global process
• Software: single, global integration (APIs)
• Network: globally consistent implementation
Varying in complexity, Costly, Slow
• Provisioning: different process for each cloud
• Support: different process for each cloud
• Software: different integration for each cloud
• Network: different implementation for each
cloud
Enterprise Network Service
Provider
Cloud Service
Providers
Enterprise Network Service
Provider
Cloud Service
Providers Equinix
Cloud Exchange
© 2015 Equinix Inc. www.equinix.com 13
Network Service Provider Deployment Provide Connectivity to Public and Proprietary Cloud Services
Proprietary
Cloud Service
Enterprise Network Service
Provider
Cloud Service
Providers
Equinix IBX
Equinix
Cloud Exchange
Enterprise pays
Network Service
Provider for
WAN + Cloud
Connection
Network Service
Provider pays
Equinix for
Cloud Exchange
ports and virtual
circuits to cloud
providers
Benefits
• One to many virtual
connections to multiple cloud
providers
• Direct, secure, private
connection
• Automated, near real-time
provisioning
• Consistent throughput and low
latency
• Cost-effective
• Flexible connectivity options
Features
• Layer 2 Ethernet service
• 200M, 500M, 1G virtual
connections on 1GB or 10GB
physical ports
• 99.999% High availability
platform
• 18 Global markets supported
• Integrated APIs and Portal
© 2015 Equinix Inc. www.equinix.com 14
APIs and Portal Managing Cloud Exchange Virtual Connections is simple and scalable
APIs Cloud Exchange Portal
Manage Cloud Exchange Virtual
Connections via web-based portal to
increase speed to market and reduce
initial CapEx
Manage Virtual Connections using
standardized Cloud Exchange APIs to
operate at scale
Enterprise Network Service
Provider
Cloud Service
Providers Equinix
Cloud Exchange
© 2015 Equinix Inc. www.equinix.com 15
Equinix Cloud Exchange Locations 18 Metros globally
Relevant to Australia? …. Google GCI
© 2015 Equinix Inc. www.equinix.com 16
Equinix positioned to support maximum addressable market
Sydney
Melbourne
© 2015 Equinix Inc. www.equinix.com 17
Equinix Ecosystem – Australia
Access a Wide Choice of Service Providers, Partners and
Customers
Customize networking, services, and interconnection needs within our rich
ecosystem
Australian IBX Data Centers
• 3 IBX Data Centers – Sydney
• 1 IBX Data Center –
Melbourne*
• 99.999%+ Operational Uptime
Interconnection
• 130+ Networks in SY Campus
• Top Peering points available
Equinix with 190 peers in
MLPA
• Southern Cross, PPC-1,
Hawaiki direct access
• AWS direct Connect, Azure
Express Route, Softlayer
Softlink
• Equinix Cloud Exchange
Business Ecosystems
• Equinix Marketplace™
• 550+ Customers
37% Cloud & IT services
25% Networks
7% Content & Digital Media
21% Enterprise
9% Financial Services
* Melbourne IBX Data Center opening Q4 2014
© 2015 Equinix Inc. www.equinix.com 18
Sydney – SY1/2/3 Highly interconnected campus with a vibrant Cloud and Hybrid Multi Cloud
Ecosystem with buyers showing strong uptake
Dense Campus
• Dark Fibre interlink between 3 sites
• 2400 pair diverse dense dark fibre
capability
Two-time recipient of the Australia
Data Center of the Year award from
Frost & Sullivan (2011, 2012)
Equinix Sydney - marketplace for
immediate adoption of cloud
services
• 1000+ cross connects already in
place
Equinix are ready to help
• Best location to connect
• Intros to potential partners
• Education on the supplier market
• Introduction to potential clients
• Availability of a ready market with
proven uptake
Network
Financial
Services
Other
Enterprises
Content &
Digital
Media
Cloud &
IT
Services
© 2015 Equinix Inc. www.equinix.com 19
Melbourne – ME1 Opened on March 24, 2015
Location
600 Lorimer Street
Port Melbourne, VIC 3207
IBX Details
•Average power density of 3.5kVA per cabinet*
•The first phase has 375 cabinets (and filling fast) with the
final development to provide a capacity for 1500 cabinets
•50+ signed customers on launch day including 17 network
providers and 25+ Cloud IT providers
•9,800 square meters (105,000 square feet) of colocation
space
Upcoming Equinix
Cloud Exchange
Location!
© 2015 Equinix Inc. www.equinix.com 20
NSP Cloud Considerations Summary Equinix can help and support your aspirations
– Increase value of your network connectivity
Connect and serve your current customers with public cloud providers
– Drive Value Added Service
Create or resell cloud orchestration services
– Stay relevant and abreast of cloud service offerings
Equinix global footprint and is proud to support best of breed cloud
providers
– Develop cloud provider partnerships
Equinix has the best cloud and network density across the globe
– Source managed service partners especially outside of home turf
Equinix marketplace has extensive choices to enable your MSP
needs in various geographies
Top Related