CATEGORY ADVICE2021
• Market Insights• Must Stock Lines• Planograms
www.bestwaywholesale.co.uk
CATEGORY ADVICE2021Market Insight
Convenience shoppers are 50% more likely to pick up a product on a display than their Grocery
counterparts therefore it’s important to make biscuits
difficult to miss.(pladis Path to Purchase Research)
Convenience shoppers are 26% more likely to have tried a new product line
and 60% of the fastest growing biscuit lines are NPD.
(Lumina Intelligence, ‘How to Win at NPD’, June 2019)
Biscuits is the 2nd biggest snacking category in the UK,
behind Chocolate and larger than Crisps and Snacks.
(52W data to 18.04.2021)
There are 4500 biscuit lines sold in Convenience however 80% of the category value comes from just 5% of the SKU – therefore it’s
important to get the range right!(Nielsen ScanTrack, S&I, 2020)
Biscuits is a really important category within Convenience,
if Symbols and Independents was a retailer it would be the
5th biggest in the UK for biggest, ahead of Co-op and Waitrose.
(Nielsen ScanTrack, 52W data to 22.05.21)
The Biscuits shopper is valuable and on average spends £2.98
more each trip than the average Convenience Shopper.(Kantar WPO, 52W data to 16.05.2021)
CATEGORY ADVICE2021Market Insight
Information correct at time of print.
Stock the Best SellersA huge amount of category value comes through the Core Range so it’s important to get it right.
Make the fixture easy to shopAlmost half of shoppers will walk away if they can’t find what they’re looking for.Shopper Intelligence, pladis Path to Purchase Research
Drive excitement through new newsNPD brings excitement into the category and creates the potential for incremental sales.
Cater to new events and cccasionsMake the most of instore events throughout the year to drive incremental sales.
Make biscuits impossible to miss55% of Convenience shoppers purchase on impulse so it’s important to capture the shopper.Lumina CTP, 4W to 07.03.2021 and Lumina Category Factsheets, 2019
CATEGORY ADVICE2021
SWEET BISCUITS CHOCOLATE 1/2 COATED BISCUITS
SWEET BISCUITS
BISCUIT BARS CHILDRENS BISCUITSCRACKER / SAVOURY BISCUITS SINGLES
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.
Must Stock Lines
8 9 10 11
18 19 20 21 22 23 24 25
26 27 30 31 32 33 34 35 36 37 38 39 4028 29
1 2
12
3
13
4
14
5
15
6
16
7
17
CATEGORY ADVICE2021Must Stock Lines
1 5
2 6
3 7
4 8
MCVITIE’S PENGUIN PM £1 6 PACKSKU Code: 552204
JACOB’S CLUB ORANGE PM £1 6 PACKSKU Code: 682424
JACOBS TUC SANDWICH PM £1.39150GSKU Code: 773683
JACOBS CHEDDARS PM £1.39150GSKU Code: 773661
JACOBS CREAM CRACKERS PM £1.49300GSKU Code: 739031
BELVITA HONEY NUT PM 55P50GSKU Code: 98581
RITZ ORIGINAL PM £1.39200GSKU Code: 566213
MCVITIE’S GOLD PM £1 6 PACKSKU Code: 161232
CATEGORY ADVICE2021Must Stock Lines
KIT KAT 2 FINGER PM £1 5 PACKSKU Code: 308814
JAMMIE DODGERS PM 89P 140GSKU Code: 350600
MCVITIE’S WHITE CHIP COOKIES PM £1 150GSKU Code: 68281
MCVITIE’S GINGER NUTS 12/10 PM £1.29 250GSKU Code: 332321
MCVITIE’S ORIGINAL DIGESTIVE PM £1.49 400GSKU Code: 739007
MCVITIE’S RICH TEA PM £1.49 300GSKU Code: 739018
OREO COOKIES PM 79P 154GSKU Code: 127024
BELVITA SOFT BAKES CHOC CHIP PM 60P 50GSKU Code: 280532
9 13
10 14
11 15
12 16
CATEGORY ADVICE2021Must Stock Lines
MARYLAND CHOC CHIP PM £1 200GSKU Code: 713472
TUNNOCKS CHOCOLATE CARAMEL WAFERS 4 PACKSKU Code: 984838
BEST-ONE BOURBON CREAMS PM 49P 150GSKU Code: 327304
BEST-ONE CUSTARD CREAMS PM 49P 150GSKU Code: 327315
MCVITIE’S CHOCOLATE CHIP COOKIES PM £1 150GSKU Code: 68257
MCVITIE’S HOBNOB PM £1.29 300GSKU Code: 415263
WAGON WHEELS JAMMIE 6 PACKSKU Code: 692257
OREO DOUBLE CREAM PM 79P 157GSKU Code: 565015
17 21
18 22
19 23
20 24
CATEGORY ADVICE2021Must Stock Lines
MCVITIE’S SHORTIES PM £1 300GSKU Code: 435436
FOX’S GOLDEN CRUNCH CREAMS 230GSKU Code: 687453
MCVITIE’S JAFFA CAKES PM £1 122GSKU Code: 749967
MCVITIE’S CLASSIC CARAMEL DIGESTIVES PM £1.65 250GSKU Code: 714692
MCVITIE’S ALL BUTTER SHORTBREAD 200GSKU Code: 101071
MCVITIE’S MILK CHOCOLATE DIGESTIVE PM £1.65 266GSKU Code: 417681
MCVITIE’S MILK CHOCOLATE HOBNOBS PM £1.65 262GSKU Code: 417702
MCVITIE’S FRUIT SHORTCAKE PM £1.29 200GSKU Code: 415274
25 29
26 30
27 31
28 32
CATEGORY ADVICE2021Must Stock Lines
CADBURY FINGERS PM £1.29 114GSKU Code: 170194
MIKADO MILK PM 55P 48GSKU Code: 260968
MCVITIES JAFFA CAKES 80% EXTRA FREE 110GSKU Code: 388592
BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125GSKU Code: 674180
CADBURY CRUNCHIE MELTS PM £1.29 156GSKU Code: 353293
CADBURY ROUNDIE PM 50P 30GSKU Code: 353282
TUNNOCKS CHOCOLATE TEA CAKES 6 PACKSKU Code: 630289
MCVITIE’S DARK CHOCOLATE DIGESTIVES PM £1.65 266GSKU Code: 417568
33 37
34 38
35 39
36 40
CATEGORY ADVICE2021Planogram
1m x 5 Shelf
SHELF
1
SHELF
2
SHELF
3
SHELF
4
SHELF
5
SHELF
1 SKUs417568 417568 MCVITIES DARK CHOCOLATE DIGESTIVE PM £1.65 266G714692 714692 MCVITIES CHOCOLATE CARAMEL DIGESTIVES PM £1.65 250G170194 170194 CADBURY FINGERS PM £1.29 114G674180 674180 BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125G749967 749967 MCVITIES JAFFA CAKES £1 122G
BESTWAY BATLEYS
SHELF
2 SKUsBESTWAY BATLEYS417681 417681 MCVITIES MILK CHOCOLATE DIGESTIVE PM £1.65 266G417702 417702 MCVITIES MILK CHOCOLATE HOBNOB PM £1.65 262G68281 68281 MCVITIES WHITE CHIP COOKIE PM £1 150G336455 336455 FOXS GOLDEN CRUNCH PM £1 230G713472 713472 MARYLAND CHOC CHIP PM £1 200G
SHELF
3 SKUs161232 161232 MCVITIES GOLD PM £1 6PK552204 552204 MCVITIES PENGUIN £1 6PK202175 202175 WAGON WHEELS JAMMIE PM £1 200G984838 984838 TUNNOCKS CHOCOLATE CARAMEL WAFERS 4’S127024 127024 OREO COOKIES PM 79P 154G
BESTWAY BATLEYS
CATEGORY ADVICE2021
SHELF
4 SKUs350600 350600 JAMMIE DODGER BISCUITS PM 89P 140G739007 739007 MCVITIES ORIGINAL DIGESTIVE PM £1.49 400G739018 739018 MCVITIES RICH TEA PM £1.49 300G415285 415285 MCVITIES GINGERNUTS PM £1.29 250G415263 415263 MCVITIES HOBNOB PM £1.29 300G
BESTWAY BATLEYS
Planogram 1m x 5 Shelf
SHELF
5 SKUs327304 327304 BEST-ONE BOURBON CREAM PM 49P 150G327315 327315 BEST-ONE CUSTARD CREAM PM 49P 150G739031 739031 JACOBS CREAM CRACKERS PM £1.49 300G773683 773683 JACOBS TUC SANDWICH PM £1.39 150G98581 98581 BELVITA HONEY NUT PM 55P 50G
BESTWAY BATLEYS
SHELF
1
SHELF
2
SHELF
3
SHELF
4
SHELF
5
CATEGORY ADVICE2021Planogram
2m x 5 Shelf
SHELF
1 SKUs170194 170194 CADBURY FINGERS PM £1.29 114G674180 674180 BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125G724216 724216 MIKADO MILK PM 60P 39G724238 724238 CADBURY ROUNDIE PM 60P 30G749967 749967 MCVITIES JAFFA CAKES £1 122G388592 388592 MCVITIES JAFFA CAKES 80% EXTRA FREE 110G353293 353293 CADBURY CRUNCHIE MELTS PM £1.29 156G21026 21026 CADBURYS CHOCOLATE CHIP COOKIES PM £1 150G387794 387794 FOXS VIENNESE CHOCOLATE PM £1 120G
BESTWAY BATLEYS
SHELF
2 SKUsBESTWAY BATLEYS417681 417681 MCVITIES MILK CHOCOLATE DIGESTIVE PM £1.65 266G417568 417568 MCVITIES DARK CHOCOLATE DIGESTIVE PM £1.65 266G417702 417702 MCVITIES MILK CHOCOLATE HOBNOB PM £1.65 262G714692 714692 MCVITIES CHOCOLATE CARAMEL DIGESTIVES PM £1.65 250G713472 713472 MARYLAND CHOC CHIP PM £1 200G68257 68257 MCVITIES CHOCOLATE CHIP COOKIE PM £1 150G68281 68281 MCVITIES WHITE CHIP COOKIE PM £1 150G336455 336455 FOXS GOLDEN CRUNCH PM £1 230G
SHELF
1
SHELF
2
SHELF
3
SHELF
4
SHELF
5
SHELF
3 SKUs161232 161232 MCVITIES GOLD PM £1 6PK552204 552204 MCVITIES PENGUIN £1 6PK308814 308814 KIT KAT 2 FINGER PM £1 5PK682424 682424 MCVITIES CLUB ORANGE PM £1 6PK984838 984838 TUNNOCKS CHOCOLATE CARAMEL WAFERS 4’S300292 630289 TUNNOCKS CHOCOLATE TEA CAKES 6PK565015 565015 OREO DOUBLE CREAM PM 79P 157G127024 127024 OREO COOKIES PM 79P 154G315438 315438 OREO GOLDEN PM 79P 154G
BESTWAY BATLEYS
CATEGORY ADVICE2021
SKUs350600 350600 JAMMIE DODGER BISCUITS PM 89P 140G387750 387750 FOXS PARTY RINGS PM 89P 125G202175 202175 WAGON WHEELS JAMMIE PM £1 200G739007 739007 MCVITIES ORIGINAL DIGESTIVE PM £1.49 400G739018 739018 MCVITIES RICH TEA PM £1.49 300G415285 415285 MCVITIES GINGERNUTS PM £1.29 250G415263 415263 MCVITIES HOBNOB PM £1.29 300G415274 415274 MCVITIES FRUIT SHORTCAKE PM £1.29 200G241717 101071 MCVITIES ALL BUTTER SHORTBREAD 200G
BESTWAY BATLEYS
SKUsBESTWAY BATLEYS327304 327304 BEST-ONE BOURBON CREAM PM 49P 150G327315 327315 BEST-ONE CUSTARD CREAM PM 49P 150G435436 435436 MCVITIES SHORTIES PM £1 300G435403 435403 MCVITIES COCONUT RINGS PM £1 300G739031 739031 JACOBS CREAM CRACKERS PM £1.49 300G773683 773683 JACOBS TUC SANDWICH PM £1.39 150G773661 773661 JACOBS CHEDDARS PM £1.39 150G566213 566213 RITZ ORIGINAL PM £1.39 200G724227 724227 BELVITA HONEY NUT PM 60P 50G280532 280532 BELVITA SOFT BAKES CHOC CHIP PM 60P 50G
Planogram 2m x 5 Shelf
SHELF
4
SHELF
5
SHELF
1
SHELF
2
SHELF
3
SHELF
4
SHELF
5
CATEGORY ADVICE2021
For more information including planograms and advice on other key ranges, go to
www.bestwaywholesale.co.uk/categoryadvice
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