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BACKGROUND

CHALLENGE

IMPACT

The Client is a leader in cardiac pump technology to treat Congestive Heart Failure (CHF) disease. The Company was exploring the need for a next generation product by physi-cians and patients.

The Company was investigating the tradeoffs between patient satisfaction, the surgical challenge, and acceptance by physicians. The Client wanted to understand the trade-off between cost and features from the patient’s and physician’s perspective.

SOLUTIONThe MarkeTech Group (TMTG) used 22 interviews with physicians experts and patients to determine design issues. Based on this information, TMTG designed a survey instrument using conjoint analysis to statistically quantify product feature trade-offs.

Using the survey data, TMTG helped the Client identify the relative value of different product benefits from both patient and clinician perspectives. The Client’s research and development team was able to prioritize design features to best meet customer prefer-ences. The Client’s marketing team was able to identify target markets and clarify messaging to maximize adoption.

EUROPE / FRANCE3 rue Emile Péhant

44000 NantesFrance

Tel: +33 (0)2 72 01 00 80www.themarketechgroup.com

MARKET

METHODOLOGY MIX

South AmericaEurope

Qualitative ResearchStrategic Consulting

Quantitative

Asia

PROFILECLIENT TYPE

PROJECT CATEGORY

PRODUCT CREATION

LAUNCH PREPARATION

Medical DeviceMedical Imaging

Medical DiagnosticsMedical IT/eHealth

BiotechnologiesPharmaceuticals

Technology AssessmentOpportunity Analysis

Customer and Product RequirementsProduct Concept Testing

Segmentation AnalysisBrand Positioning

Packaging and Materials Testing

Go to Market PlanningPricing

PRODUCT MONITORINGCustomer Satisfaction and Loyalty

Post Launch Acceptance

MARKET RESEARCH AND PLANNINGCustom Market Analysis

Market Mix Analysis

Understanding the MarketView of Implanted LVAs

TECHNOLOGY GO / NO GO

North America