Client: NOKIA

Brief:

Nokia wanted an innovative platform/medium to be associated with its consumers

during festive season, through its new ring tone specially created for Durgapuja in

Kolkata.

Objective:

To distribute ring tone to targeted consumers to have viral affect to increase its Brand

reach.

Target Audience

General public with enthusiasm for culture of Bengal.

The Solution :

Blufi was deployed in pandals of Durgapuja in Kolkata. Users were asked to turn on

Bluetooth for receiving religious content. Ringtone was delivered in Durgapuja pendals

and Baristas around the city. Users were educated on the trial by keeping the right set of

banners in the temple.

Benefits of the Mobile Solution

• Focus on targeted consumer and their needs

• Association of consumer taste with brand objective.

Results

More than 50000 downloads over 5 days of religious festival.

Glimpse of the campaign