Track 1:
Service Growth
Carolinas DistrictClub Coaching Day
Rediscovering Your
Community
Greg McDonald
District Formula Chair
Focus on Success
Five Elements Of Successful Kiwanis Clubs
• Relevant Hands-on Service
• Fun
• Development (Best Practices)
• Notoriety (Publicity)
• Kiwanis Family Sponsorship
• What Is “Relevance”?
− Connected in some way to real-world issues, problems,
& contexts
• How Do We Determine Relevance?
− Members
− Beneficiaries
− Stakeholders
Relevant Service
Remember…
Relevance Changes Over Time
• Rediscovering Your Community
• Analyzing Your Impact
• Measuring Member Satisfaction
Tools
• Cost− Financial
− Time
− Member Interest
• Impact− Number of Lives Effected
− Endurance
− Visibility for Club
Analyzing Your Impact
Analyzing Your Impact
Imp
act
High Impact
Low Cost
High Impact
High Cost
Low Impact
Low Cost
Low Impact
High Cost
Cost
Analyzing Your Impact
Imp
act
High Impact
Low Cost
High Impact
High Cost
Low Impact
Low Cost
Low Impact
High Cost
Cost
• What works?
• What can be improved upon?
• What should we stop doing?
− Why?
• What steps do we need to take to make the
change?
Determine What Works
Critical Questions
• What has changed in our club?
• What has changed in our community?
− What are the unmet needs?
− What would make our community a better place to live
& work?
− How would doing these things support our mission?
• What would make people excited about
volunteering?
Rediscovering Your Community
“Collecting the opinions and needs of
community leaders does little good if they
aren’t put to use”
Rediscovering Your Community
Remember…
Relevance Changes Over Time
Member perceptions are an important part in
determining the health and strength of a club.
Perceptions are reality for the person who has them.
Measuring Member Satisfaction
• Methods For Measuring Satisfaction
− Member interviews
− Satisfaction survey
− Open forum
− Focus groups
• Each has advantages and disadvantages
Measuring Member Satisfaction
Reflection
What More Can We Do?
The Power of SLPs
Amy Johnson
District Kiwanis Kids Chair
Service Leadership Programs
the future
Service Leadership Programs
of this world
is determined by younger
generations
Service Leadership Programs
• More than half of the Kiwanis family
• What Kiwanis does best
• What Kiwanis is best known for
Service Leadership Curriculum
• Servant leadership
• Leadership comes from helping others succeed
• The next level after service learning
Enriching young students…
Young students
Ages 6 – 12
Student recognition
High impact
Low cost
Academic motivation
High impact
Low cost
Kiwanis Kids
What are kids accomplishing?
•Intellectual development
•Social and emotional development
Kiwanis Kids
Working with kids
• Appreciate.
• Be open.
• Teach kids to brainstorm.
• Encourage curiosity.
Kiwanis Kids
Working with kids
• Do hands-on projects.
• Praise results.
• Help kids believe in themselves.
Empowering teens…
Middle school and junior high school students
Ages 12 - 15
BUILDERS CLUB
All about tweens
•Struggling with sense of identity.
•Want choices but need direction.
•Have tendency to return to childish behavior.
•Mostly interested in present.
BUILDERS CLUB
All about tweens
•Need to see they can make a difference.
•Display unlimited enthusiasm.
•Reaching out to an adult involves a risk.
•Know no limits.
BUILDERS CLUB
Why Builders Club?
•Growing up today is dramatically different.
•Tweens need to ground their ever changing lives.
•Builders Club creates this safe place.
K E Y C L U B
The world’s largest student-led high school service organization.
K E Y C L U B
All about teens
• Technology is their life.
• Facebook is their main communication link.
• Belonging and style are very important.
• Fewer hold jobs.
• Academic pressures are high.
K E Y C L U B
All about teens
• Need a supportive environment.
• Influenced by their peers.
• Respect adults.
• Constantly challenging status quo.
• Independence and privacy is critical.
Weekend leadership experience for teens
KEY LEADER
Equipping adults for leadership…
Largest collegiate service organization in the world.
All about university students
• They are millennials.
• They know what they want.
• They are going to change the world.
All about university students
• To understand them you must understand technology.
• They are a huge opportunity for Kiwanis.
A service club for adults living with disabilities.
A community service club for adults living with disabilities
Living with purpose…
AKTION CLUB
Working with people who live with disabilities
• Inconsistent ability to comprehend instructions
• Need extra assistance and guidance
• Require a gentle hand and patience
AKTION CLUB
Working with people who live with disabilities
• Don’t underestimate their abilities.
• If you expect too little, you may not challenge them enough.
• React to the members as people and not as people with disabilities.
AKTION CLUB
Working with people who live with disabilities
• Recognize all victories, even small ones.
• Encourage integrated activities.
Empowering teens
Kiwanis Service Leadership
Equipping adults for leadership
Enriching young students
Ready to build your club?
Here’s what you need to know
Alternative assets
• Looking for a service option that’s not a club?
− Key Leader
− Bring Up Grades
− Terrific Kids
• Meaningful ways to connect with kids.
Service Leadership Programs
The chartering process.
It’s easy as 1, 2, 3.
Step 1: Find
• A place to meet
• A supporting sponsor
• Hands-on advisors
• Resources
• A core group work with the club
A site
• Depending on the type of club you’re starting:
− School
− Community center
− Other facility
A Kiwanis sponsor
• Offers hands-on guidance
• Provides financial support
• Develops a collaborative effort to serve
your community
Advisors
• You’ll need an advisor from your site and your
local Kiwanis Club
− Faculty advisor
− Kiwanis advisor
• Different expertise
Resources
• Gather the tools you’ll need to build, grow and
lead your club.
− The basics – structure and club operations
− PR tools
− Advisor tips
Core members
• Core group of members helps:
− Assess the club’s potential
− Create a potential member list
− Promote the club in the community and school
− Recruit new members
Step 2: Lead
• Once you’ve laid the groundwork for your
club, it’s time to get organized.
− Prepare paperwork
− Report your club
− Invite new members
− Train club leaders and members
− Build enthusiasm
Organize
• Put the pieces together.
− Meet new members
− Adopt club bylaws
− Elect officers and directors
− Plan club meetings
− Brainstorm service ideas
Charter
• The chartering process:
− Gather signatures
− Create a roster
− Complete forms
• Plan a charter presentation ceremony
Train
• Running a club involves planning, budgeting and
setting goals.
− Train individual officers
− Provide ideas and tools for club organization
Step 3: Serve
• Discover club members’ passions
• Talk about what your community needs
• How can your club help?
• Take action and make a difference through
meaningful service projects
How do you change the world?
Change a life.
Sow the seeds of service—and a
lifelong commitment
to caring. Sponsor a Kiwanis Service
Leadership Program.
Online: Find tips and resources at www.Kiwanis.org/charter
Call: 317-875-8755, ext. 411 or 800-KIWANIS, ext. 411
Service Leadership Programs
For more information:
www.kiwanis.org
Kiwanis International
3636 Woodview Trace Indianapolis, Indiana 46268 USA
Worldwide: 317-875-8755 U.S. and Canada: 800-KIWANIS, ext. 411
Building Signature Projects
Joe CrosticLt. Governor-Elect, Division 26
Past President, Southport-Oak Island Club
• Fundraiser or Act of Service
− Recurring (At Least Annually)
− High Impact in Community
− Elevates Kiwanis Brand
− Includes Membership & Partnership Support
• Addresses A Need So Effectively That It
Establishes Kiwanis’ Reputation In The
Community
What Is A Signature Project?
TIP: A good question to ask when identifying a signature project is “what community activity or event is my club known for?”
• Make A Lasting Impact In Community
• Strengthen Club’s Membership
• Cement Long-Term Partnerships
• Expands The Kiwanis Brand
Why Are They Important?
• Choose A Project
• Bring Your Project To Life
• Work With Kiwanis Partners
• Use Budget-Boosting Resources
• Report Your Success
How Do You Build One?
Source: Signature Project Toolkit available at:Kiwanis.org/clubs/member-resources/service-projects/signature-project-toolkit
1. Identify a signature project chair to lead the
charge
a) Elevate a project into a signature project
b) Enhance the Kiwanis brand and create media interest
c) Make your signature project high impact
d) Make your signature project membership/partnership
focused
Step 1: Choose a Project
• Kiwanis International Ideas:
− Playground Builds
− Pancake Breakfast for a Cause
− Scholastic Reading Oasis installation
− Bike Safety Clinic
− Flag Distribution
− Science Fair
• Community-specific projects
− Woolly Worm Festival in Banner Elk
− Big Toy Day in Southport-Oak Island
Examples of Signature Projects
Example of Signature Projects:
Scholastic Reading Oasis
Examples of Signature Projects
Examples of Signature Projects:
Woolly Worm Festival
Examples of Signature Projects
BIG TOY DAY
Examples of Signature Projects:
Big Toy Day
2. Form a committee
3. Determine a Need
a. Consider using the Rediscovering Your Community tool
to help find out where your community can most use
your club’s resources
Step 1: Choose a Project (cont.)
4. Identify a project to address your community’s
need
a) Keep in mind the four signature project criteria
b) Also consider the following questions
a) What skills can our members bring to the project?
b) How many people will we need to accomplish our goal?
c) Are there other community or civic organizations that we can
collaborate with?
d) Where and when will the project take place?
e) What is the potential impact of this project?
f) How will we leverage opportunities for inviting new members
as part of this project?
g) Which community businesses can we ask to support this
project?
Step 1: Choose a Project (cont.)
4. Once you’ve found your project, obtain club
buy-in – make sure your club is onboard and
excited!
Step 1: Choose a Project (cont.)
Example of “Signature” Changes
1. Create a project plan
a) Form subcommittees
b) Invite special guests
c) Prepare opening remarks
d) Take inspiring photos
2. Invite others to collaborate
a) Corporate partners, civic organizations, school system.
Fire department, police, elected officials.
b) Consider using the Developing Community
Partnerships tool
Step 2: Bring your Project to Life
3. Promote your signature project
a) Spread the word through public relations and social
media
b) Visit the Kiwanis Family Store so your team can wear
Kiwanis gear while working on the project
c) Include permanent Kiwanis signage so your
community know about your good work
4. Execute your signature project
5. Celebrate success with volunteers
6. Debrief with partners and volunteers
Step 2: Bring your Project to Life
• Kiwanis International has partnered with select companies
and organizations that can provide resources, products or
services at a free or reduced rate
− Atlas Flags
− IHOP
− JCI
− Nickelodeon
− Scholastic
− Sister Cities International
− U. S. Army
− Up with People
Step 3: Work with Kiwanis Partners
• Stretch your limited financial resources by using
the Kiwanis Warehouse for discounted service
project supplies in various quantities
• Order your supplies online and take the work out
of shopping. With free shipping and low prices,
it’s easier than ever to get what you need.
Step 4: Use Budget-Boosting Resources
• Report your signature projects as part of the
monthly report completed by your club secretary.
• This information is used to form partnerships in
support of signature projects
Step 5: Report Your Success
In 2017, Kiwanis International is holding its first Signature Project Recognition Program and Contest. (Sorry - Deadline for submissions this year was March 31st, but there’s always next year!)
Reflection
What More Can We Do?
Strategies for Community
Partnerships
Chris White
District Partnerships Chair
Building Local Partnerships
Quick Question
Partnership Portfolio
Kiwanis Partnership Structure
Corporate Sponsor
Promotional Partner
Preferred Charity
Community Partner
Cause Marketing
Partner
Club Resource
kiwanis.org/partners
Companies that pay an annual fee to
Kiwanis in exchange for marketing
rights and benefits.
Corporate Sponsors
Companies that utilize a Kiwanis themed
campaign to drive awareness of Kiwanis and
its mission.
Promotional Partners
Organizations that provide Kiwanis with
service projects and fundraising opportunities
in support of that organization’s effort.
Preferred Charities
88
Partnering organizations commit to providing various in-kind promotion and access benefits with a goal of strengthening local communities through mission alignment of both organizations.
Community Partners
Partnering organizations commit to providing
annual financial investment in exchange for
the marketing rights and benefits to mobilize
the Kiwanis family members in support of a
specific cause marketing campaign.
Cause Marketing
Club Resources
Partnering organizations who offer preferred
pricing and exclusive benefits to Kiwanis
clubs.
Kiwanis Membership Benefits
Partnering organizations offering preferred
pricing and exclusive benefits to Kiwanis
members.
Kiwanis.org/marketplace
Session objective
BUILDING LOCAL SPONSORSHIPS
• What do sponsors bring to the club• How to select sponsors to approach• Cash vs. in-kind sponsors• What do sponsors want in return• After the event
What is a sponsorship?
Sponsorship is a cash or in-kind fee paid in return for various marketing rights and benefits that promote the sponsors brand.
Remember -Sponsorships are partnerships!!
Why Build Sponsorships?
• Support local fundraisers
• Sustain service projects
• Support club’s charitable focus
What do sponsorships provide?
• Cash or in-kind support• New community connections/relationships• Club brand awareness in the community• New potential members
Form Sponsor Development Committee
− List products/services needed for event
− Identity top 10 to solicit – cash vs. in-kind
− Research events or charities they support
− Seek out introductions
− Cold call is last resort
How to find sponsors
Sponsorship program
Packaged marketing rights and benefits• Social media, web site, print, press release• Less is more – execution is key• Keep it simple• Represent them well!
Sponsorship packaging
• Tiered pricing to fit different budgets• Marketing benefits for each level of sponsorship• Less is more – 3 to 4 levels only
Build a lasting relationship
After the event• Thank all sponsors publicly• Produce a “results” document for sponsors• Call them and send thank-you –no email• Invite them to award ceremonies • Use social, and print media if possible
Build a lasting relationship
Keep in contact• Invite them to speak to your club• Recognize them year-round on web site• Invite them when you have special speakers• Engage them in your service projects• Invite them to become members
Convert Sponsorships to partnerships!
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