Carole Irgang Executive Partner
IBM iX
Carole Irgang joined IBM as an Executive Partner working with the iX team to accelerate
growth by helping Fortune 100 companies to future-proof and transform marketing. The iX
team is creating ground-breaking customer experiences that live at the intersection of
technology, strategy & world class creativity.
Prior to joining IBM, Carole worked as SVP Global Brand Marketing at GoDaddy leading
the charge in building a new customer-first marketing approach helping to accelerate
business results. And with just 9 weeks, Carole built, developed and executed a best ever,
business building Super Bowl campaign from start to finish. Carole also successfully
managed her own marketing consultancy, Red Shoes Marketing, helping Fortune 500
brands stand out in today’s cluttered marketplace.
Prior to launching her own company, Carole was the SVP of Integrated Marketing
Communications at Kraft Foods. Leading an aggressive change agenda, Carole created
the first ever Marketing Innovation Fund, Digital Hot House Program, Innovation
Immersions and led the corporate efforts to re-brand Kraft resulting in the new “Make
Today Delicious” global positioning.
Carole started her career on the agency side of the business and rose to Executive Vice
President at WPP’s Grey Worldwide & MediaCom where she helped some of the world’s
largest marketing companies like P&G, 3M, and Novartis.
IBM PEARL Marketing Measurement & Optimization
Dramatically increase audience
reach
Traditional CRM
vs. Marketing Demand
Platform prospects
100M
5M
to
Optimize return of every dollar
spent
Increase in ROI from campaign
investments
Y2Y
22%
Significantly increase Marketing’s
contribution to IBM Revenue
Growth in Marketing
Sourced Win Revenue
Y2Y
16%
Top Related