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Media Report
Media Report
2015
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•
• 2014CCS
• 2015&
• : ~ ( 6 )
• : 30
2012 2013 2014 2015
30 2011/12/23~2012/1/212013/1/10~
2013/2/82013/12/31~
2014/1/292015/1/19~2015/2/17
( ~ ) 2012/1/22~1/27 2013/2/9~2/14 2014/1/30~2/4 2015/2/18~2/23
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2015
※ Nielsen TAM (Television Audience Measurement)※TA 4+
• 10 2014 10.78
10.2•
6.7%
9.61 9.56
10.7810.2
5
6
7
8
9
10
11
12
13
14
15
2012 2013 2014 2015
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• 1900-2259•
• (0200-0459)• 0900• 1400-1659• / 1800-2259
•
0
10
20
30
40
※ Nielsen TAM (Television Audience Measurement)※TA 4+
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• •
• 15-34
•
15-34
93 97
117123 119
133
102
115
102
116
97105
0
20
40
60
80
100
120
140
160
0
5
10
15
20
25
4-14F 4-14M 15-24F 15-24M 25-34F 25-34M 35-44F 35-44M 45-54F 45-54M 55+F 55+M
INDEX
8
9
10
11
※ Nielsen TAM (Television Audience Measurement)※TA 4+
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\ 2015 2015
INDEX
107 112 118
103 112 105
( ) 99 102 100
90 97 85
70 79 77
162 180 208 93 110 91
( ) 161 225 214
( ) 182 173 198
75 89 78
127 136 126
157 175 133
• •
•
•
0
50
100
150
200
250
(
)
(
)
(
)
2013(Index) 2014(Index) 2015(Index)
※ Nielsen TAM (Television Audience Measurement)※TA 4+
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TVR TVR
FTV 5.26 SANLI 2.48 FTV 4.71 SANLI 2.40
FTV 4.59 SANLI 2.042015 TTV 4.13 SANLI 1.662015 TTV 4.08 SANLI 1.652015 TTV 3.71 SANLI 1.57
FTV 3.70 SL2 1.43 CTS 3.56 *SCM 1.42
2015 TTV 3.52 SANLI 1.26gametower FTV 3.38 SANLI 1.14
II FTV 3.33 6 7 TVBSN 1.072015 TTV 3.14 *SCM 0.982015 TTV 2.88 2000 FTVN 0.92
SUPER STAR II FTV 2.79 KANO *SCM 0.88 CTV 2.47 SL2 0.86 TTV 1.88 VLD 0.86
IM FTV 1.84 *SCC 0.852015 TTV 1.82 1415 SANLI 0.84
gametower FTV 1.71 1000 ET-N 0.83 CTV 1.68 SL2 0.83
TOP20 ( / )• TOP20 TOP20
•
KANO
※ : Nielsen Arianna ※ TA: 4※ : 2015/02/18-02/23 ( ) ※ : all channels
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3.38
0.920.68
3.93
0
1
2
3
4
5
TTV/ CTV/ CTS/ FTV/
2013 2014 2015
※ Nielsen TAM (Television Audience Measurement)※TA 4+
•
11.7% 4.5%• 2014 9.85 8.91
•
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• 20143.93
•
3.38 15-443.38
5.374.88 4.59
4.13 4.083.71 3.70 3.52
3.14 2.88 2.702.02 1.82 1.71 1.56
0
1
2
3
4
5
6
2 0 1 5
2 0 1 5
2 0 1 5
2 0 1 5
2 0 1 5
2 0 1 5
K A N O
2 0 1 5
g am e t ow er
※ Nielsen TAM (Television Audience Measurement)※TA 4+
3.933.38
2.04
0.92 0.61
2.883.38
1.550.77 0.67
0
1
2
3
4
5
4+ 15-44A
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4.20
5.785.29
0
1
2
3
4
5
6
7
18:30:00 -18:59:59
19:00:00 -19:29:59
19:30:00 -19:59:59
20:00:00 -20:29:59
20:30:00 -20:59:59
21:00:00 -21:29:59
21:30:00 -21:59:59
22:00:00 -22:29:59
22:30:00 -22:59:59
23:00:00 -23:29:59
23:30:00 -23:59:59
24:00:00 -24:29:59
24:30:00 -24:59:59
TTV/ CTV/ CTS/ FTV/ *SCM/ SANLI/
• 18:30-25:00 30Kano
• 2000-2030 5.784.20 2300-2330
※ Nielsen TAM (Television Audience Measurement)※TA 4+
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• • • 25-34 55+
15-24 5.46•
•
TargetFTV/ TTV/ SANLI/ CTV/ CTS/
2015
3.93 3.38 2.04 0.92 0.61 3.76 2.94 1.73 0.99 0.62
4.09 3.82 2.33 0.84 0.60
2.92 2.99 1.70 0.74 0.61 4.79 4.59 1.83 1.01 0.65 4.72 2.89 2.76 1.11 0.57
10-14 2.45 3.13 1.27 0.79 0.6315-24 2.11 5.46 1.27 0.86 1.0325-34 3.57 2.94 1.76 0.71 0.6835-44 2.88 2.06 1.58 0.75 0.3745-54 2.89 4.32 1.76 1.10 0.8255+ 3.76 2.94 1.73 0.84 0.62
※ Nielsen TAM (Television Audience Measurement)
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•
• • ( - -
- )• •
•
•
•
•
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(Dentsu Aegis Network)•
(Carat)(Vizeum) (AAA) (Isobar)
(Posterscope) (iProspect)
(Amnet)
• 110 23,000
www.dentsuaegisnetwork.com
http://www.dentsuaegisnetwork.com/http://www.dentsuaegisnetwork.com/
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