Canola Industry Overview
0
100
200
300
400
500
1999/00 2001/02 2003/04 2005/06 2007/08 2009/10
Soybeans Canola/rapeseed Sunflowerseed Cottonseed Other
Global Oilseed Production
Global Canola/Rapeseed Production
EU2736%
India11%
China 21%
Australia3%
US1%
Ukraine3%
Canada20%
Other5%
EU27
India
China
Australia
US
Ukraine
Canada
Other
Canadian canola seed exports
3500
0
500
1000
1500
2000
2500
3000
2000
-01
2001
-02
2002
-03
2003
-04
2004
-05
2005
-06
2006
-07
2007
-08
2008
-09
2009
-10
Crop Year
Tonn
es, 0
00
BangladeshChinaJapanMexicoPakistanU.A.E.U.S.A.
Canadian crush capacity
0
1
2
3
4
5
6
7
8
9
2006 2007 2008 2009 2010
Year
mill
ion
t
Cargill
LDM Foods, Richardson, Twin Rivers
Canadian canola oil exports
1200
0
200
400
600
800
1000
2000
-0120
01-02
2002
-0320
03-04
2004
-0520
05-06
2006
-0720
07-08
2008
-0920
09-10
Crop Year
Tonn
es, 0
00 ChinaSouth KoreaTaiwanU.S.A.
Canola Industry
Record Farm Cash Receipts $5.6 billionRecord 16.097 million acres Yields at 32.5 bu/ac Production 11.9 MT2009/10 Exports 7.1 MT2009/10 Record Crush 4.8 MT
(1.8 MT oil and 1.9 MT meal exported)
Canola….growing Great 2015
Element 2006 2015 Target
Production
Area
Yield
Oil content
Meal energy
Crush
Seed Export
9.1 MT
13 M acres
32 bu/acre
42.5%
2000 kcals.kg
3.7 MT
5.2 MT
15.0 MT
30% (17 million)
35% (42.3 bu/acre)
45%
10% increase
7.5 MT
7.5 MT
Five Goals1. Increase consumption and value of canola seed,
oil and meal2. Improve market access3. Increase knowledge and quality of canola oil and
meal4. Increase sustainable production to meet demand5. Improve understanding of the canola industry
and the CCC
Canola Oil Key Messages
1. Canola oil is one of the healthiest cooking oils in the world.
2. Canola oil can help protect your heart for just pennies a day.
3. Canola oil is extremely versatile.4. For Canadian promotion ‐ Canola oil is made
from Canadian canola.– Canola is the world’s only “Made in Canada” crop. The
canola industry contributes $14 billion annually to the Canadian economy.
Key U.S. Partnerships
Canada
Spark Together for Healthy Kids (SPARK)
Initiative by HSFO to address childhood obesity
Health Check membership Canola Camp
Social Media
A New Type of Influencer!
CORPORATE SLIDE
Canadian Canola Meal Usage
0
500
1000
1500
2000
2500
3000
96/97
97/98
98/99
99/00
00/01
01/02
02/03
03/04
04/05
05/06
06/07
07/08
08/09
09/10
Year
Tonn
es, 0
00
Canada U.S. Other
Canadian Canola Meal Exports, tonnes per month
0
50000
100000
150000
200000
250000
300000
350000
Feb 09
Apr 09
Jun 0
9Aug
09Oct
09Dec
09Feb 1
0Apr
10Ju
n 10
Aug 10
Oct 10
Dec 10
Date
Expo
rts,
tonn
esJapanIrelandS KoreaTaiwanThailandIndonesiaViet NamMexicoChinaU.S.
Biodiesel
2% federal mandate effective July 1, 2011 (announced January 2011)
0
500
1000
1500
2000
2500
1/1/2010 7/1/2010 2010/2012 2015
'000 tonnes seed
BC (5%) AB (2%) CAN (2%) CAN (5%)
Phytosanitary Phytosanitary IssuesIssues
(Weeds, Blackleg)
Biotechnology Biotechnology (LLP of canola,
LLP of flax,approvals, renewals)
China
Mexico
SustainabilitySustainability(Biofuels)(Biofuels)
Sanitary Sanitary
(Microorganisms, pesticides)
U.S.Japan
E.U.
Tariffs
Improve Market Access
• Canola Market Access Plan ($9 million - $7.8 million AAFC)
Export Ready
9 seeds in a B Train• Deregistered
varieties• Malathion• Pesticide use• Agronomic
practices
Canola Research >$23 million
Canola ResearchGrower/CCC & AAFC funded
Canola Production Research
Canola Oil NutritionHeart, Inflammation,
Diabetes
Canola MealEnergy, Inclusion, Dairy
Canola Oil Research
• Canola and Flax Oils in Modulation of Plasma Lipids and Other Markers of Heart Disease Risk
• Effects of Canola Oil Fatty Acid Composition on Insulin Resistance and Obesity
•Effect of Canola Oil as Part of a Low Glycemic Load Diet on Glucose Control and Coronary Heart Disease Risk Factors in Type 2 Diabetes
•Effects of Canola Oil on Blood Vessel Function in Peripheral Arterial Disease (PAD)
Canola Meal Research • Maximize Use of Canola Meal in Dairy Feeds
• High inclusion Levels of Regular and High Energy Canola Meal in Anima l Feeds
• Improving Carbohydrate Composition of Canola Meal to Increase Energy Content.
IMPROVE Oil ContentCanadian Canola Seed Oil Content
39.0
40.0
41.0
42.0
43.0
44.0
45.0
46.0
47.0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Year
Can
ola
seed
oil
cont
ent ,
%
2015
Acres and Production
1000
3000
5000
7000
9000
11000
13000
15000
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
Tonn
es ('00
0s)
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Acres
Production (MT) Area (acres)
Grow Canola 2.015
Diagnostics
CanolaWatch AlertsIn-season remindersExpand timelines and delivery
Canola Production Research (>$12 million)
Canola ResearchGrower/CCC & AAFC funded
Canola Production Research
Science Cluster $10MPrairie Canola Agronomic
Research Program(PCARP)
31 Projects
Canola Agronomic Research(CARP)
17 projects5 projects 201010 submitted
Clubroot Risk Mitigation$2M
Blackleg Risk Mitigation
0100020003000400050006000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Canola Wheat Linear (Canola) Linear (Wheat)
Prairie Farm Cash Receipts ($000)
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