The Cannes Lions International Festival of Creativity.
Outdoor Lions 2012.
William EccleshareChief Executive OfficerClear Channel Outdoor
Introduction
For the past three years we have been proud to support the Cannes Lions Outdoor awards as part of our commitment to championing great creativity, and this year’s selection of winning entries certainly demonstrate the vast spectrum of possibilities outdoor advertising offers.
As a pure-play advertising medium, the quality of the creative work plays a fundamental role which, when combined with context, timing and audience insight, leads to truly effective out-of-home campaigns. Google’s ‘Voice Search’ which won the Grand Prix prize at the Media Lions awards is a perfect example of exactly that.
The 2012 Outdoor Lions attracted over 4800 entries from across the globe, making it the most competitive year to date. Indeed, the quality of this year’s entrants led the jury to award two Grand Prix prizes to two very different outdoor campaigns: For the stunningly simple graphic idea for Coca-Cola’s #cokehands, and for the fantastic use of technology used to create the compelling image used by Mercedes-Benz’ ‘The Invisible Drive’: both powerful and exceptionally effective campaigns, reminding us once again of our medium’s relevance to today’s biggest brands.
At Clear Channel, we are committed to helping transform out-of-home advertising. To help boost brands by making meaningful connections between them and their audiences, with media and innovations that enlighten, entertain, charm, challenge and influence. I think you’ll agree that the next few pages offer 112 world class examples of how advertisers have embraced these opportunities in their own unique, inspiring and award-winning ways.
P3Clear Channel International Cannes Lions 2012
Lo Sheung YanExecutive Creative Director JWT North East AsiaChina
President
It was my great honour to work with 18 distinguished jurors from around the world, to look at over 4,800 Outdoor entries and crown the eventual winners. Now, here’s a collection of only the best ideas at 2012 Cannes Outdoor Lions. From the winning work, we realised the magical power of one of the oldest media in the advertising world hasn’t lessened, but actually increased – thanks to the innovative technology and most importantly, the imaginative minds!
Of course, a media channel is only a media channel. It’s up to the creative minds to make the most of the medium itself. How to turn a static billboard to catch the fast moving pedestrians’ attention? How to make use of the environment to pull a stunt? How to harness the latest technology and take outdoor communications to the next level?
The two Grand Prix winners demonstrated to us the widest possible spectrum of fabulous work we’ve seen in Cannes Lions history. The technological innovations never stop, and I am even more excited to know, creative minds are progressing even faster.
From the winners, we can see a trend of blending social, digital and mobile with outdoor space. We can also see a lot of love put into image crafting and storytelling in each piece of work.
Hope you enjoy the book. And congratulations to all the well-deserved winners!
Clear Channel International P4Cannes Lions 2012
Jury
Rui AlvesExecutive Creative DirectorY&R South AfricaSouth Africa
Pablo BuffagniChief Creative OfficerGrupo GallegosUSA
Javier CampopianoRegional General Creative DirectorDraftfcbArgentina
Luke ChessCreative DirectorClemenger BBDOAustralia
Lucho CorreaCreative Director, OwnerLipColombia
Merlee Cruz-JaymeChair, Chief Creative OfficerDDB DM9 Jayme SyfuThe Philippines
Vikram GaikwadPartner, Executive Creative DirectorCreativeland AsiaIndia
Kentaro IchikiCreative DirectorHakuhodoJapan
Wilson MateosCreative DirectorDDB BrazilBrazil
Heok Seong NgExecutive Creative DirectorEuro RSCG MalaysiaMalaysia
Elif OnayCEO, PresidentDraftfcbTurkey
Ricky PesikManaging DirectorSatucitraIndonesia
Jan RexhausenExecutive Creative DirectorJung von Matt / FleetGermany
Paul SilburnCreative PartnerSaatchi & SaatchiUnited Kingdom
Jose Manuel TecheraCreative Vice-PresidentJWT MexicoMexico
Ajay ThrivikramanExecutive Creative DirectorPublicis SingaporeSingapore
Guille ViglioneExecutive Creative DirectorDimensionSpain
Susan WestreExecutive Creative DirectorOgilvy & MatherFrance
P5Clear Channel International Cannes Lions 2012
Clear Channel International Grand Prix P6Cannes Lions 2012
Grand PrixLions 2012.
The Cannes Lions International Festival of Creativity.
Grand Prix P7Clear Channel International Cannes Lions 2012
Grand Prix P8AdvertiserThe Coca-Cola Company
ProductCoca-Cola
AgencyOgilvy Shanghai
CountryChina
Title#cokehands
Grand Prix P9AdvertiserDaimler
ProductMercedes-Benz B-Class, F-Cell
AgencyJung von Matt, Hamburg
CountryGermany
TitleThe Invisible Drive
Clear Channel International Gold Lions P10Cannes Lions 2012
Gold Lions 2012.
The Cannes Lions International Festival of Creativity.
Gold Lions P11Clear Channel International Cannes Lions 2012
AdvertiserJVC
ProductJVC Camera GCPX10
AgencyDraftfcb Brasil, São Paulo
CountryBrazil
TitleBasketballPlaygroundSkate
Gold Lion Campaign P12
AdvertiserForbes Brasil
ProductForbes Magazine
AgencyOgilvy Brasil, São Paulo
CountryBrazil
TitleDonald TrumpRichard BransonTiger WoodsMark Zuckerberg
Gold Lion Campaign P13
AdvertiserMaxam
ProductToiletries
AgencyJWT Shanghai
CountryChina
TitleCivilization-RomeCivilization-Egypt
Gold Lion Campaign P14
AdvertiserMercedes-Benz Ceská Republica
ProductNight View Assist
AgencyBBDO Germany, Düsseldorf
CountryGermany
TitleBikeChildDeer
Gold Lion Campaign P15
AdvertiserWestern Union
ProductMoney Transfer
AgencyMcCann Worldgroup India, Mumbai
CountryIndia
TitleFranklin Gandhi Lincoln Fahd Queen Mao
Gold Lion Campaign P16
AdvertiserNestlé
ProductKit-Kat
AgencyJWT Mexico, Mexico City
CountryMexico
TitleSmartphone Meeting
Gold Lion Campaign P17
AdvertiserSave The Children
ProductSave The Children
AgencyY&R Mexico
CountryMexico
TitleKitchen Circle Livingroom CircleBedroom Circle
Gold Lion Campaign P18
AdvertiserLife Cycle
ProductBicycle
AgencyDDB Group Singapore
CountrySingapore
TitleCityscapeTerrainRoad Map
Gold Lion Campaign P19
AdvertiserUnilever
ProductBreeze Washing Detergent
AgencyLowe Singapore
CountrySingapore
TitleChocolateIce CreamKetchupOrange Juice
Gold Lion Campaign P20
AdvertiserNews International
ProductNewspaper
AgencyChi & Partners, London
CountryUnited Kingdom
TitleRolling StonesDragons DenSport
Gold Lion Campaign P21
AdvertiserAmnesty International
ProductAmnesty International
AgencyLowe Ginkgo, Montevideo
CountryUruguay
TitleOmarRobertoEduardoClaudio
Gold Lion Campaign P22
Gold Lion P23AdvertiserNorte Beer
ProductBeer Cooler
AgencyDel Campo Nazca /Saatchi & Saatchi, Buenos Aires
CountryArgentina
TitleNorte Photoblocker
AdvertiserEterna Cadencia
ProductEterna Cadencia
AgencyDraftfcb, Buenos Aires
CountryArgentina
TitleThe Book That Can’t Wait
Gold Lion P24
Gold Lion P25
AdvertiserCoca-Cola South Pacific
ProductCoca-Cola
AgencyOgilvy & Mather, Sydney
CountryAustralia
TitleShare A Coke
AdvertiserVirgin Australia
ProductFlights from Australia to the USA
AgencyClemenger BBDO Sydney
CountryAustralia
TitleAUS to USA
Gold Lion P26AdvertiserCarlsberg
ProductCarlsberg
AgencyDuval Guillaume Modem, Antwerp
CountryBelgium
TitleBikers
TitlePush To Add Drama
AdvertiserTNT
ProductTV Channel
AgencyDuval Guillaume Modem, Antwerp
CountryBelgium
AdvertiserLego
ProductLego
AgencyServiceplan, Munich
CountryGermany
TitleLEGO Builders Of Sound
Gold Lion P27AdvertiserCamp Nectar
ProductJuice
AgencyAge Isobar, São Paulo
CountryBrazil
TitleReal Fruit Boxes
TitleTwigs
AdvertiserDB Breweries
ProductMonteith’s Crushed Cider
AgencyColenso BBDO, Auckland
CountryNew Zealand
Gold Lion P28
AdvertiserThe Sunday Times/ The Times
ProductNewspaper
AgencyChi & Partners, London
CountryUnited Kingdom
TitleRoyal Family
Gold Lion P29
Clear Channel International Silver Lions P30Cannes Lions 2012
Silver Lions 2012.
The Cannes Lions International Festival of Creativity.
Silver Lions P31Clear Channel International Cannes Lions 2012
Silver Lion Campaign P32AdvertiserEditorial Coyuntura
ProductRevista Mercado
AgencyJWT Argentina, Buenos Aires
CountryArgentina
TitleChina/USA India/China Brazil/UK
Silver Lion Campaign P33AdvertiserPaper Mate
ProductLiquid Paper
AgencyDraftfcb Brasil, São Paulo
CountryBrazil
TitleMarriage OfficeCourt
Silver Lion Campaign P34AdvertiserGrupo Exito - Carulla
ProductCarulla Cooking School
AgencyOgilvy & Mather Colombia, Bogotá
CountryColombia
TitleEgg Toast
Silver Lion Campaign P35AdvertiserSpotless
ProductVapona
AgencyHerezie, Paris
CountryFrance
TitleThe FlyswatterThe HandThe Shoe
Silver Lion Campaign P36AdvertiserSooruz
ProductSooruz
AgencyPublicis Conseil, Paris
CountryFrance
Title4/3MM 5/4/3MM
Silver Lion Campaign P37AdvertiserLEGO
ProductLEGO
AgencyJung von Matt, Hamburg
CountryGermany
TitleAsterix And Obelix Ernie And Bert The Smurfs Lucky And Luke And The Daltons Tick Trick And Track
Silver Lion Campaign P38AdvertiserPenguin Books Malaysia
ProductPenguin Books
AgencyY&R Malaysia, Kuala Lumpur
CountryMalaysia
TitleArchitecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel
Silver Lion Campaign P39AdvertiserLand Rover
ProductDefender
AgencyY&R South Africa, Johannesburg
CountrySouth Africa
TitleLions BuffaloBushbaby
Silver Lion Campaign P40AdvertiserSony Computer Entertainment
ProductSony Playstation
AgencyTBWA\España, Madrid
CountrySpain
TitleWound Injection
Silver Lion Campaign P41AdvertiserReckitt&Benckiser
ProductStrepsils - Sore Throat Lozenges
AgencyEuro RSCG España, Madrid
CountrySpain
TitleWeight Lifter Birth Parachute
Silver Lion Campaign P42AdvertiserTELE2
ProductTelecommunications
AgencyForsman & Bodenfors, Gothenburg
CountrySweden
TitleSpeed Touch / Pizza Lover / Cupcake / Red House / Andersson Family
Silver Lion Campaign P43AdvertiserHenkel
ProductPattex
AgencyDDB&CO, Istanbul
CountryTurkey
TitleRed Blue Green
Silver Lion Campaign P44AdvertiserDiageo
ProductGuinness
AgencyAbbott Mead Vickers BBDO, London
CountryUnited Kingdom
TitleAftershave Razor Scarf
Silver Lion Campaign P45AdvertiserThe Guardian
ProductThe Guardian
AgencyBBH London
CountryUnited Kingdom
TitleEgg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart
Silver Lion Campaign P46AdvertiserHarvey Nichols
ProductSummer Sale
AgencyDDB UK, London
CountryUnited Kingdom
TitleClown Balaclava Stocking
Silver Lion P47AdvertiserFreddo
ProductIcecream
AgencyY&R Buenos Aires
CountryArgentina
TitleRobbery
TitleTang Shaker
AdvertiserTang
ProductTang Drink
AgencyOgilvy & Mather Argentina, Buenos Aires
CountryArgentina
Silver Lion P48AdvertiserNew San
ProductJVC - 3D Camcorder
AgencyDraftfcb Buenos Aires
CountryArgentina
Title3D Live Theatre
TitleMobile Medic
AdvertiserAustralian Defence Force
ProductDefence Universities Sponsorship
AgencyGeorge Patterson Y&R, Melbourne
CountryAustralia
Silver Lion P49AdvertiserToyota Belgium
ProductToyota IQ
AgencyHappiness Brussels
CountryBelgium
TitleToyota IQ Streetview
TitleRecipe Receipt
AdvertiserUnilever
ProductHellmann’s Mayonnaise
AgencyOgilvy Brasil, São Paulo
CountryBrazil
Silver Lion P50AdvertiserC&A
ProductC&A
AgencyDDB BrasiL, São Paulo
CountryBrazil
TitleFashion Like
TitleSprite Shower
AdvertiserCoca-Cola Company
ProductSprite
AgencyOgilvy Brasil, São Paulo
CountryBrazil
Silver Lion P51AdvertiserUniversal
ProductLEGO
AgencyOgilvy Costa Rica, San José
CountryCosta Rica
TitleBig Bang!
TitleThe Worst Breath In The World
AdvertiserFerrero
ProductTic Tac
AgencyOgilvy France, Paris
CountryFrance
Silver Lion P52AdvertiserExit Deutschland
ProductExit Germany
AgencyGrabarz & Partner, Hamburg
CountryGermany
TitleTrojan Shirt
TitleKey To Viano
AdvertiserMercedes-Benz Vans
ProductMercedes-Benz Viano
AgencyLukas Lindemann Rosinski, Hamburg
CountryGermany
Silver Lion P53AdvertiserGreenpeace New Zealand
ProductGreenpeace
AgencyPublicis Mojo, Auckland
CountryNew Zealand
TitleOil On Canvas
TitleMommy’s Boy
AdvertiserTiger Brands
ProductEnterprise
AgencyTbwa\Hunt\Lascaris Johannesburg
CountrySouth Africa
Silver Lion P54AdvertiserEmart
ProductEmart
AgencyCheil Worldwide, Seoul
CountrySouth Korea
TitleSunny Sale
TitleThe Concert Of Toys
AdvertiserTOYS’R’US
ProductTOYS’R’US
AgencyChina, Madrid
CountrySpain
Silver Lion P55AdvertiserAsics
ProductAsics
AgencyVitro, San Diego
CountryUSA
TitleRun With Ryan
Clear Channel International Bronze Lions P56Cannes Lions 2012
BronzeLions 2012.
The Cannes Lions International Festival of Creativity.
Bronze Lions P57Clear Channel International Cannes Lions 2012
Bronze Lion Campaign P58AdvertiserAbbott
ProductEnsure Nutritional Complement
AgencyJWT Argentina, Buenos Aires
CountryArgentina
TitleAnniversary Football
Bronze Lion Campaign P59AdvertiserAustralian Football League
Product2011 Finals Series
AgencyGeorge Patterson Y&R, Melbourne
CountryAustralia
TitleMarc Scott Jimmy
Bronze Lion Campaign P60AdvertiserClaro
ProductMobile Company
AgencyOgilvy Brasil, São Paulo
CountryBrazil
TitleA T I
Bronze Lion Campaign P61AdvertiserCafe Bonograo
ProductCoffee
AgencyY&R São Paulo
CountryBrazil
TitlePrincess Lucha Libre Old Man
Bronze Lion Campaign P62AdvertiserSanther
ProductNappies Brand
AgencyTalent, São Paulo
CountryBrazil
TitleCommander 1 Commander 2 Commander 3
Bronze Lion Campaign P63AdvertiserFiat
ProductFiat
AgencyLeo Burnett Tailor Made, São Paulo
CountryBrazil
TitleClown Butler Nurse
Bronze Lion Campaign P64AdvertiserGo Outside Magazine
ProductGo Outside Magazine
AgencyTalent, São Paulo
CountryBrazil
TitleMouse Smart Phone
Bronze Lion Campaign P65AdvertiserRaising The Roof
ProductRaising The Roof
AgencyLeo Burnett Toronto
CountryCanada
TitleDog OutsideHelpJob
Bronze Lion Campaign P66AdvertiserMars Food China
ProductM&M’s
AgencyBBDO, Beijing
CountryChina
TitleFunky Duddies – Chairman Funky Duddies – Founder Funky Duddies – Principal
Bronze Lion Campaign P67AdvertiserColsubsidio Libraries
ProductBook Exchange
AgencyLOWE-SSP3, Bogotá
CountryColombia
TitleSnow White And Sherlock Holmes Harry Potter And Troy Little Red Riding Hood And Moby Dick
Bronze Lion Campaign P68AdvertiserDaimler
ProductMercedes Benz
AgencyJung von Matt, Hamburg
CountryGermany
TitleLook Twice – Green Jacket Man Look Twice – White Shirt Man Look Twice – Blue Shirt Man
Bronze Lion Campaign P69AdvertiserWestone (Thinking Group)
ProductEarphones
AgencyDDB Group Hong Kong
CountryHong Kong
TitleTrainTunnel Cafe
Bronze Lion Campaign P70AdvertiserPT Box Inovasi Indonesia
ProductSeitenbacher Musli Cereal
AgencyJWT, Jakarta
CountryIndonesia
TitleCommitment Fear Responsibility
Bronze Lion Campaign P71AdvertiserIT Comm Persada
ProductPanasonic CCTV HD Camera
AgencyHakuhodo Indonesia, Jakarta
CountryIndonesia
TitleSnatcher Fired Robber Thief
Bronze Lion Campaign P72AdvertiserMapfre
ProductMapfre
AgencyZapping/M&C Saatchi, Madrid
CountrySpain
TitlePlaystation Smart Car Toy Story
Bronze Lion Campaign P73AdvertiserOffice Depot
ProductOffice Depot Bubble Cushion Wrap
AgencyCreative Juice\Bangkok (TBWA)
CountryThailand
TitleVase Wine Glass Plate
Bronze Lion Campaign P74AdvertiserRadikal
ProductNewspaper
AgencyDDB&CO, Istanbul
CountryTurkey
TitleCoat Animals A LasWhere
Bronze Lion Campaign P75AdvertiserLand Rover
ProductLand Rover
AgencyY&R Dubai
CountryUnited ArabEmirates
TitleMountain Orangutan River
Bronze Lion Campaign P76AdvertiserUnilever
ProductAxe
AgencyBBH London
CountryUnited Kingdom
TitleFireworks Petrol Station
Bronze Lion Campaign P77AdvertiserExpedia
ProductExpedia City Breaks
AgencyOgilvy & Mather London
CountryUnited Kingdom
TitleParis MoscowLondon
Bronze Lion P78AdvertiserCerveza Salta
ProductCerveza Salta
AgencyOgilvy & Mather Argentina, Buenos Aires
CountryArgentina
TitleRugbeer
TitleLay’s Machine
AdvertiserPepsico Alimentos
ProductLay’s
AgencyBBDO Argentina, Buenos Aires
CountryArgentina
Bronze Lion P79AdvertiserCoca-Cola
ProductCoca-Cola
AgencyDel Campo Nazca Saatchi & Saatchi,Buenos Aires
CountryArgentina
TitleThe Cheering Truck
AdvertiserFiligranes
ProductFiligranes Bookstore
AgencyAir Brussels
CountryBelgium
TitleLiterary Pop-Ups
Bronze Lion P80TitleBear
AdvertiserGoodyear
ProductGoodyear Tyres
AgencyY&R São Paulo
CountryBrazil
AdvertiserKiss FM
ProductKiss FM
AgencyLua, São Paulo
CountryBrazil
TitleOzzy Osbourne
Bronze Lion P81TitleAli
AdvertiserGetty Images
ProductGetty Images
AgencyAlmapBBDO, São Paulo
CountryBrazil
AdvertiserMinistry Of Defense
ProductHumanitarian DemobilizationProgram
AgencyLOWE-SSP3, Bogotá CountryColombia
TitleRivers Of Light
Bronze Lion P82AdvertiserContrex
ProductMineral Waters
AgencyMarcel, Paris
CountryFrance
TitleContreXperience
TitleDiscover What You Should Not Have
AdvertiserCANAL+
ProductBorgia Series
AgencyCake Paris, Paris
CountryFrance
Bronze Lion P83AdvertiserHenkel Loctite
ProductLoctite Super Glu
AgencyDDB Tribal Group, Berlin
CountryGermany
TitleLeaflet
TitleHedgehog And Fish
AdvertiserVolkswagen
ProductVolkswagen Brand
AgencyDDB Tribal Group, Berlin
CountryGermany
Bronze Lion P84AdvertiserDaimler
ProductSmart Fortwo Electric Drive
AgencyBBDO Germany, Düsseldorf
CountryGermany
TitleSmart Eball
TitleCode: Noah
AdvertiserNoah
ProductAnimal Protection
AgencyJung von Matt, Hamburg
CountryGermany
Bronze Lion P85AdvertiserFrucor Beverages
ProductMountain Dew
AgencyColenso BBDO, Auckland
CountryNew Zealand
TitleSkate Pinball
TitleFrom Perú For Peru
AdvertiserProm Perú
ProductPeru Tourism
AgencyY&R, Lima
CountryPeru
Bronze Lion P86AdvertiserUnilever
ProductOmo Washing Detergent
AgencyLowe Singapore
CountrySingapore
TitleArchaeologist
TitleThe Scream
AdvertiserFaber-Castell
ProductArtist Color Pencils
AgencyOgilvy & Mather Singapore
CountrySingapore
Bronze Lion P87AdvertiserMercedes-Benz
ProductBlind Spot Assist
AgencyNET#WORK BBDO, Johannesburg
CountrySouth Africa
TitleThe Triangle Knows
Bronze Lion P88TitleMupi Smart
AdvertiserMercedes-Benz
ProductVehicles
AgencyContrapunto BBDO, Madrid
CountrySpain
Bronze Lion P89AdvertiserThai Health PromotionFoundation
ProductAnti-Smoking Awareness
AgencyOgilvy & Mather, Bangkok
CountryThailand
TitleSmoking Kid
TitleFry Lights
AdvertiserMcDonald’s
ProductMcDonald’s Fries
AgencyLeo Burnett Chicago
CountryUSA
Bronze Lion P90AdvertiserDice Holding Company
ProductDice.com
AgencyBarkley, Kansas City
CountryUSA
TitleDice Outdoor Campaign
TitleSnoop Dogg’s Smokable Book
AdvertiserSnoop Dogg
ProductKing Size Slim Rolling Papers
AgencyPereira & O’Dell, San Francisco
CountryUSA
Bronze Lion P91AdvertiserT-Mobile
ProductT-Mobile
AgencySaatchi & Saatchi, London
CountryUnited Kingdom
TitleParking Ticket
Clear Channel International Index P92Cannes Lions 2012
Index.
The Cannes Lions International Festival of Creativity.
Index P93Clear Channel International Cannes Lions 2012
Index P94Clear Channel International Cannes Lions 2012
Contents
3 Introduction by William Eccleshare
4 Cannes Lions Outdoor President — Lo Sheung Yan
5 Cannes Lions Outdoor Jury
Grand Prix
8 #cokehands — The Coca-Cola Company
9 The Invisible Drive — Daimler
Gold Lion Campaign
12 Basketball / Playground / Skate — JVC
13 Donald Trump / Richard Branson / Tiger Woods / Mark Zuckerberg — Forbes Brasil
14 Civilization-Rome / Civilization-Egypt — Maxam
15 Bike / Child / Deer — Mercedes-Benz Ceská Republica
16 Franklin Gandhi / Lincoln Fahd / Queen Mao — Western Union
17 Smartphone / Meeting — Nestlé
18 Kitchen Circle / Livingroom Circle / Bedroom Circle — Save The Children
19 Cityscape / Terrain / Road Map — Life Cycle
20 Chocolate / Ice Cream / Ketchup / Orange Juice — Unilever
21 Rolling Stones / Dragons Den / Sport — News International
22 Omar / Roberto / Eduardo / Claudio — Amnesty International
Gold Lion
23 Norte Photoblocker — Abinbev
24 The Book That Can’t Wait — Eterna Cadencia
25 AUS To USA — Virgin Australia
Share A Coke — Coca-Cola South Pacific
26 Bikers — Carlsberg
Push To Add Drama — TNT
27 Real Fruit Boxes — Camp Nectar
LEGO Builders Of Sound — LEGO
28 Twigs — DB Breweries
29 Royal Family — The Sunday Times/The Times
Silver Lion Campaign
32 China/USA / India/China / Brazil/UK — Editorial Coyuntura
33 Marriage / Office / Court — Paper Mate
34 Egg / Toast — Grupo Exito - Carulla
35 The Flyswatter / The Hand / The Shoe — Spotless
36 4/3MM / 5/4/3MM — Sooruz
37 Asterix And Obelix / Ernie And Bert / The Smurfs / Lucky And Luke And The Daltons / Tick Trick And Track — LEGO
38 Architecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel — Penguin Books Malaysia
39 Lions / Buffalo / Bushbaby — Land Rover
40 Wound / Injection — Sony Computer Entertainment
41 Weight Lifter / Birth / Parachute — Reckitt&Benckiser
42 Speed Touch / Pizza Lover / Cupcake / Red House / Andersson Family — TELE2
43 Red / Blue / Green — Henkel
44 Aftershave / Razor / Scarf — Diageo
45 Egg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart —The Guardian
46 Clown / Balaclava / Stocking — Harvey Nichols
Silver Lion
47 Robbery — Freddo
Tang Shaker — Tang
48 3D Live Theatre — New San
Mobile Medic — Australian Defence Force
49 Toyota IQ Streetview — Toyota Belgium
Recipe Receipt — Unilever
50 Fashion Like — C&A
Sprite Shower — Coca-Cola Company
51 Big Bang! — Universal
The Worst Breath In The World — Ferrero
52 Trojan Shirt — Exit Deutschland
Key To Viano — Mercedes-Benz Vans
53 Oil On Canvas — Greenpeace New Zealand
Mommy’s Boy — Tiger Brands
54 Sunny Sale — Emart
The Concert Of Toys — TOYS’R’US
55 Run With Ryan — Asics
Index P95Clear Channel International Cannes Lions 2012
Bronze Lion Campaign
58 Anniversary / Football — Abbott
59 Marc / Scott / Jimmy — Australian Football League
60 A / T / I — Claro
61 Princess / Lucha Libre / Old Man — Cafe Bonograo
62 Commander 1 / Commander 2 / Commander 3 — Santher
63 Clown / Butler / Nurse — Fiat
64 Mouse / Smart Phone — Go Outside Magazine
65 Dog / Outside / Help / Job — Raising The Roof
66 Funky Duddies - Chairman / Funky Duddies - Founder / Funky Duddies - Principal — Mars Food China
67 Snow White And Sherlock Holmes / Harry Potter And Troy / Little Red Riding Hood And Moby Dick — Colsubsidio Libraries
68 Look Twice – Green Jacket Man / Look Twice – White Shirt Man / Look Twice – Blue Shirt Man — Daimler
69 Train / Tunnel / Cafe — Westone (Thinking Group)
70 Commitment / Fear / Responsibility — PT Box Inovasi Indonesia
71 Snatcher / Fired / Robber / Thief — IT Comm Persada
72 Playstation / Smart Car / Toy Story — Mapfre
73 Vase / Wine Glass / Plate — Office Depot
74 Coat / Animals / A Las / Where — Radikal
75 Mountain / Orangutan / River — Land Rover
76 Fireworks / Petrol Station — Unilever
77 Paris / Moscow / London — Expedia
Bronze Lion
78 Rugbeer — Cerveza Salta
Lay’s Machine — Pepsico Alimentos
79 The Cheering Truck — Coca-Cola
Literary Pop-Ups — Filigranes
80 Bear — Goodyear
Ozzy Osbourne — Kiss FM
81 Ali — Getty Images
Rivers Of Light — Ministry Of Defense
82 ContreXperience — Contrex
Discover What You Should Not Have — CANAL+
83 Leaflet — Henkel Loctite
Hedgehog And Fish — Volkswagen
84 Smart Eball — Daimler
Code: Noah — Noah
85 Skate Pinball — Frucor Beverages
From Perú For Peru — Prom Perú
86 Archaeologist — Unilever
The Scream — Faber-Castell
87 The Triangle Knows — Mercedes-Benz
88 Mupi Smart — Mercedes-Benz
89 Smoking Kid — Thai Health Promotion Foundation
Fry Lights — McDonald’s
90 Dice Outdoor Campaign — Dice Holding Company
Snoop Dogg’s Smokable Book — Snoop Dogg
91 Parking Ticket — T-Mobile
P96
Asia PacificAustrialiaNew ZealandChinaHong KongSingapore
EuropeBelgiumDenmarkEstoniaFinlandFrance
IrelandItalyLatviaLithuaniaNetherlandsNorway
PolandRussiaSpainSwedenSwitzerlandTurkey
UKLatin AmericaBrazilChileMexicoPeru
Clear Channel International Cannes Lions 2012
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