Candidate Experience: Debunking the Myths, Measuring its Value, Aligning Your Practices

Source: CareerXroads Candidate Experience monograph, March, 2011

Why do we even care about people we don’t hire?

Candidate Experience

Re-apply; Refer;Buy; Convert; Influence

Retain; Perform

2013

May June July August September Oct

138Registered

122 Completed Round 1

95 Competed Round 2

64 Companies

Won

46,600 Candidates Responded

2013 CANDE RESULTS – BY THE NUMBERS

2013 CANDE WINNERS

Basic Materials3%Consumer

Goods11%

Financial11%

Gov-ern-ment2%Health

Care16%Industrial Goods

5%

Services30%

Tech-nology

21%

Employer Industries

Under 100M

$100M - $1B

$1B - $3B

$3B - $10B

Over $10B

Declined to State

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

Employer Revenue

Up to 5

00

501 - 2

,500

2,501 -

5,0

00

5,001 -

10,0

00

10,001 -

25,0

00

25,001 -

100...

Over

100,000

16.3

9%

13.1

1%

4.9

2%

21.3

1%

16.3

9%

19.6

7%

8.2

0%

Employee Population

2013 Candidate Experience Employer Demographics

2013 Candidate Experience Candidate Demographics

50% 47.8%

0.7%Silent

Generation28.0%Baby

Boomer

39.0%Generation

X

28.0%Millennial

1.1%Generation

Z

80% were not

hired

Under ArmourInterview Prep

GenentechTransparency

Intel2-Way Interaction

EnterpriseContacts

IntuitFeedback

AdidasTraining

Lockheed MartinPipeline

Under 50 50 - 100 100 - 200 200 or More0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

2011 Results 2012 Results 2013 Results

EMPLOYER APPLICANT MANAGEMENT

APPLICANT TO POSITION RATIO 2011 - 2013

85

125

200

CANDIDATEAPPLICATION PROCESS

How long did it take you to complete the application process? N=(2013) 25,259 (2014)

39,603

Less than 15 minutes 16 - 30 minutes 31 - 60 minutes Greater than 60 minutes0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Intership Hourly Wage A salary entry-level A salary experienced professional A management position A senior leadership position

Pivotal Recruiting Practice

Did you get up to bat?

8

TalentBoard 2014 Copyright ©

50% aren’t aware of your ERP

Fewer than 1/3 who are aware thinkER is important

100 4 50% 5

.5 X .4 = 20% .02 X .6 = 1.2%vs 14X!

TALENTBOARD 2014 COPYRIGHT ©

Attracting

AFFINITY: (+) for

60% who apply

COMMUNICATION:

(+) Aligned

CONTENT: 80% find Job

Descriptions useful (LOL)

RESEARCH:40% ….1-2

hours

DISPOSITION

55.20%

10.00%

3.50%

3.40%

3.80%

18.60%Standard template email was received with very little feedback.

Personalized email received from the recruiter/hiring manager, providing general feedback.

Phone call received from the recruiter/hiring manager, but little feedback was provided.

Phone call received from the re-cruiter/hiring manager providing general feedback.

Phone call received from the recruiter/hiring manager, pro-viding specific feedback and answering my questions.

No feedback was provided.

Please select the answer that best represent how you were informed you were not

selected. N=5,344

18.6%

“How Likely are you to APPLY AGAIN?”

“Extremely Likely”

5.7%

“Definitely Not”

“Extremely Likely”

“Definitely Not”

24.7%

62.0%

0.6%

+ -

TALENTBOARD 2014 COPYRIGHT ©

“How Likely are you to REFER someone in the future?”

+ -I would actively encourage

others to apply

I would actively discourage others from applying

I would actively encourage others to apply

I would actively discourage others from applying

61.5%

0.5%

5.8%

27.0%

TALENTBOARD 2014 COPYRIGHT ©

0 10 20 30 40 50 60 70 80 90

-20

0

20

40

60

80

100

Net CE² Scores

I will Refer Others

I Will

Re-

App

ly

There is a [measurable] difference in how candidates are treated

TALENTBOARD 2014 COPYRIGHT © 24

-

“I…will increase my purchasing power.”

38.8%

30.8%

+customer

“I…will take myPurchasing power somewhere else.”

“How Likely are you to change your status as a CUSTOMER?”

25“How Likely are you to SHARE with your Inner Circle?”

-82.3% 64.3%

+

TalentBoard 2013 Copyright ©

“How Likely are you to SHARE your experience publicly?”

-50.5% 32.0%

+

Build a Business

Case

Everyonegets up to bat

SeekFeedback

SetExpectatio

ns

Walk in theirshoes

@GerryCrispin

in/GerryCrispin

www.theCandEs.org

@ElaineOrlerin/ElaineOrler

www.cande-events.org

ERE Discount Code: ERECES14 ($400 discount)

Thank you!