Can Enterprise 2.0 Break the Knowledge Management Cultural
Barrier?Carl Frappaolo
Information Architected, Inc.
NO
What is Culture?
©
21
Strategy
TechnologyPeople/Culture
Process
• How do you create aculture for sharing and learning?
• Which people need to beempowered to contributeAnd leverage knowledge?
• Are priorities aligned withmeasurements?
• Are the right processes in place to
- capture, refine and create knowledge
- disseminate, share and apply knowledge to
- deliver business value?
•
What tools are currently inplace?
•
What tools are needed toenable the environment?
• How do you fill the gap?
• Which factors are critical for my business thatcan be addressed by Knowledge Management?
• Which knowledge adds the most value?• What are the highest priority initiatives?
Bus. Strategy
Knowledge Management
Culture
or Blinds it
Reflects Strategy
CultureDrives
Process
or Circumvents it
CultureLeverages
Technology
or Sabotages it
The Yin and Yang of Culture & Technology
IsolatedFullyEngagedIslandsofMeOne‐wayMeTeamMe
ProactiveMeTwo‐wayMeIslandsofWeExtendedMe
!"#$%&'()
*+$$,)-./%/'()
!"$%.(")#0)1') 2.'34%,)1') 5'%6)1') 78#%9&:;')1') 54#34%,)1') !"$%.(")#0)<') -=&'.('()1')
!"#$
!"%$
&"#$
Source: AIIM
7
Is landsofMe– Culture
• Protectionism• FunctionalIsolation• Hierarchicalmanagement• Tallandthick(multiple)walls• Competitionseenonlyexternally
– TTM(timetomarket)longshelflife
– Technology• Siloedrepositories• Standaloneapplications• Manualintegration‐reentry
8
One‐wayMe/Enterprise1.0– Culture
• One‐waypush‐basedsharing• AsNeededKnowledgeSeeking• Closedcommunities/EarnedTrust• StructuredTeams• NetworkManagement• Semi‐permeableFunctionalWalls
– Technology• Sharedyetsiloedrepositories• Communication‐focusedChannels• Standaloneworkflow
9
TeamMe– Culture
• Teamfocused• Sharedrepositories• KnowledgeSeekers• Closedcommunities/EarnedTrust• LimitedExtendedEnterprise• Cross‐TeamCollaboration
– Predominatelyinternallyfocused– KMBestPractice
• InternalCannibalization
– Technology• Intranets&Extranets• Groupware• Integratedworkmodels(EAI)
10
ProactiveMe/Enterprise1.5– Culture
• Push/Pull24/7• ExtendedEnterprise• ModularWorkSharing• Semi‐automaticcollaboration
– Technology• Dynamic/PersonalizedWeb• Agents• Portals/Dashboards• VortalsandB2BMarketplaces
11
Two‐wayMe– Culture
• ProactiveCommunityBuilding• COPs/COIs• KnowledgeManagement
– Drivenfromthetop
• CollectiveIntelligence– Bruteforce,noemergence
• StrategicCollaboration• Semi‐Transparent
– Technology• EarlyOpenSource• SOA/StrategicPortalDeployments• SocialNetworking• InformationArchitecture/Taxonomies
12
IslandsofWe– CulturalInclination
• “Socialness”isamajorasset• Profiling/CoreCompetency• VirtualTeaming• B2CFocus• Cost‐drivenOutsourcing• Semi‐Masscustomization
– SupportiveTechnologies• Strategicuseofsocial,emergentandintegrationsoftware
• Collaborativecontentdevelopment• SOA/ModularAdaptiveApplications
13
ExtendedMe/Enterprise2.0– CulturalInclination
• Transparency• Participative/Engaged• AlwaysOn/In• MassCustomization• Agility• Competency‐DrivenOutsourcing• Embedded/StrategicCollectiveIntelligence
– SupportingTechnologies• Strategicdeliberateinternaldeploymentofemergentandsocialsoftware
• IntegrationandModularProgramming
8©AIIM|Allrightsreserved
1.0
1.5
2.0
Worker Models for Enterprise 2.0
6© AIIM | All rights reserved
IsolatedFully Engaged
Extended MeIslands of WeTwo-way MeProactive MeTeam MeOne-way MeIslands of Me
1.0
1.5
2.0?
©
21
Strategy
TechnologyPeople/Culture
Process
• How do you create aculture for sharing and learning?
• Which people need to beempowered to contributeAnd leverage knowledge?
• Are priorities aligned withmeasurements?
• Are the right processes in place to
- capture, refine and create knowledge
- disseminate, share and apply knowledge to
- deliver business value?
•
What tools are currently inplace?
•
What tools are needed toenable the environment?
• How do you fill the gap?
• Which factors are critical for my business thatcan be addressed by Knowledge Management?
• Which knowledge adds the most value?• What are the highest priority initiatives?
Bus. Strategy
Knowledge Management
A Technology Map to KM
Explicit Tacit
Intermediation
Externalization
Internalization
Cognition
Knowledge complexity
Social Tagging & Bookmarking, Blogs, SNA
Wikis, Blog, podcasting, RSS
RSS, Mashup, Search/Social Tagging & Bookmarking
Mashup, RSS, emergence and workflow
EMERGENCE
How Enterprise 2.0 Makes a DifferenceLowbarrier/easeofimplementationWeb/widelyaccessibleEmergent/heuristicLeanLowcostAgileEvolutionnotRevolution
The KM Challenge of Capture and Organization
Knowledge provider“How do I share and
organize the knowledge?”
▼ Knows the knowledge, but not how it is to be used
Knowledge seeker“Where do I look to find
the knowledge?”▼ Knows how
knowledge is to be used, but not how to find it
The KM Challenge of Incentivizing
Knowledge provider▼ Able to share the
knowledge, but has no incentive to do so
Knowledge seeker▼ Highly incentivized to
exchange knowledge, but requires knowledge provider’s cooperation
Can Enterprise 2.0 Break the Knowledge Management Cultural
Barrier?
YES
To some degree
+ +
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Let’s Get 2.0
[email protected] Facebook: Carl Frappaolo Twitter: @carlfrappaolo
www.informationarchitected.com Facebook: Information Architected Twitter: @IAI
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