Download - Cafe Show Vietnam 2017 Official Brochure

Transcript

www.cafeshow.com.vn

Vietnam's No.1 Coffee Trade Show!

2 3Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show

Vietnam’s One & Only Professional Coffee Exhibition

- “From bean to cup”, The coffee exhibition where you can find every sort of products related to coffee

- The hub of Vietnam’s coffee industry where the latest global coffee trend is available

A Great Stepping Stone for Vietnamese Local & Specialty Coffee Industry to Flourish

- An excellent global business platform which brings local and international businesses together

- A great chance for local baristas to grow one step forward through its co-located

event, Vietnam National Barista Championship

A Perfect Gathering Place for Vietnamese Coffee Professionals & Communities

- Over 85% professional visitors looking for new business opportunity

- A place full of entertainment and activities for coffee lovers which actually enable them to involve in

2.9

2.42

1.95

1.15

1.15

136147

178190

Japan

Source : Tuổi Trẻ Online

Korea

Thailand

Vietnam

Malaysia

11000

Source : Euromoniter

10000

10500

9500

9000

8500

2010 2011 2012 2013 2014

300

250

200

150

100

230

10510

10254

9924

9569

9169

9305

9716

10102

10444

10740 Total

Independent Specialty Cafes

Chained Specialty Cafes

2.9

2.42

1.95

1.15

1.15

136147

178190

Japan

Source : Tuổi Trẻ Online

Korea

Thailand

Vietnam

Malaysia

11000

Source : Euromoniter

10000

10500

9500

9000

8500

2010 2011 2012 2013 2014

300

250

200

150

100

230

10510

10254

9924

9569

9169

9305

9716

10102

10444

10740 Total

Independent Specialty Cafes

Chained Specialty Cafes

Coffee Consumption Per Capita in 2015 Number of Specialty Cafes

The biggest coffee producing country in Asia now focuses on quality, too.

Vietnam,

Meet the New Chance at Asia’s Best Coffee Origin!- In terms of coffee consumption, Vietnam shared the 4th place in Asia with 1.15kg per capita in 2015.

- According to Euromonitor, chained coffee shops were the fastest growing, with value sales

increasing by 32% in Vietnam.

- The boom of chained specialist coffee shops indicates an increasing preference for Western-style

coffee in the country and that consumers are wealthier and demanding higher quality products and

the more professional services that are offered at these places.

Growing Coffee Market in Vietnam

4 5Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show

Title Vietnam Int’l Cafe Show 2017 (Cafe Show Vietnam 2017)

Period 2nd(Thu) – 4th(Sat), March, 2017 / 3 days

Venue Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam

Sponsoring Ministry of Industry & Trade of VietnamOrganization Ministry of Agriculture and Rural Development of Vietnam(Expected) Embassy of the Republic of Colombia in Vietnam Embassy of Peru in Vietnam The Consulate General of Italy in HCMC Buon Ma Thuot Coffee Association Investment and Trade Center of HCMC

Scale (Expected) 6,000 sqm

Record (Expected) 100 exhibitors / 20,000 visitors

Public Premises Distribution Chain

Cafe Coffee Producer

Bars, Catering Chains Import/Export

Hotel, Restaurants Wholesalers

Dessert Shops, Bakeries Dealers/Retailers

Franchising Purchase Groups

LĨNH VỰCTRƯNG BÀY

Coffee

Tea & Beverage

Bakery

Whole & Roasted Bean

Chocolate &Dessert

Icecream Gelato

Franchise & Start-up

Machine & Equipment

Raw Material

Barista Education &

Training

ALL ABOUTCAFE

SHOW OVERVIEW

Special showcase for the

highlighted exhibit items

& market trends of the year

- New & Hot products

Cherry’s Choice

Open space for visitor experience

- Coffee brewing and cupping challenge

- Lectures from Cafe Show exhibitors

Coffee Training Station

Stage for the 'sweet things'

- Trendy recipes demonstration

- Dessert, Bakery & Beverage

Sweet Class

Exhibit Items Attendee Group

Special Events

6 7Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show

Participation Detail

Registration Deadline

Early Bird registration (10% off discount) : By 31st October, 2016

Regular registration : By 31st January, 2017

Discount Policy

Classification Discount Rate Price/booth Note

Early Bird Registration 10%

•applied to Raw Space price

•allowed up to 20%

USD 240 ~31st Oct., 2016

Brand Show Participation

Seoul 2016 5% USD 120

Beijing 2016 5% USD 120

Shanghai 2016 5% USD 120

Continuous Participation 5% USD 120Cafe Show Vietnam 2016 exhibitors

Description of Applicant

Company Name

CEO

Address (Zip-code - )

Homepage http:// Fax

Person in charge Job Title

Phone Mobile

E-mail

Exhibit Items

Brand Names

VIETNAM INT’l CAfE SHOW 2017

2(Thu)-4(Sat) March, 2017SECC, Vietnam

Application & Contract

Booth Application

Classification Application Price per booth Total Note

Booth Price (1)

Raw Space( )booth(s)

USD 2,400 USD ( )Space OnlyMinimum size: 18 sqm

Shell Scheme( )booth(s)

USD 2,800 USD ( )Space + Standard Booth + Basic Facility

Discount (2)

Early Bird Registration 10% USD 240 USD ( ) ~31st Oct., 2016

Rate applied

based on Raw

Space booth

price / allowed

up to 20%

Cafe ShowBrand Participation

Seoul 2016 5% USD 120 USD ( )

Beijing 2016 5% USD 120 USD ( )

Shanghai 2016 5% USD 120 USD ( )

Continuous Participation 5% USD 120 USD ( )Cafe Show VN 2016

Total (1)-(2) USD ( )

We have read and agreed to the following “Terms and Conditions for Exhibiting”

and enclosed 100% of participation fee, USD ( ), for applying to “Vietnam Int’l Cafe Show 2017”.

Authorized Person (Signature)

Date of Application

W. www.cafeshow.com.vn

KOREA T. +82-2-6000-6671 F. +82-2-2051-3326 E. [email protected]

VIETNAM T. +84-8-3823-6050 F. +84-8-3823-6065 E. [email protected]

1 booth = 3m x 3m = 9sqmBooth Types & Detail

Classification Unit Price Detail Image

Raw SpaceUSD 2,400

/ booth

•Space only (Management fee and electricity fee excluded)

•Minimum size : 18sqm

Shell Scheme Booth

USD 2,800 / booth

Fascia board, Information Counter(1ea), Folding Chair(2ea), 100W Spotlight(2ea), 5amp Power Socket(1ea), Paper Basket(1ea), Carpet

EXPORUM KOREA T. +82-2-6000-6671 f. +82-2-2051-3326

EXPORUM VIETNAM T. +84-8-3823-6050 f. +84-8-3823-6065

E. [email protected] W. www.cafeshow.com.vn

How to Register

STEP 1

Fill out the application form and send it to the Secretariat by e-mail.

STEP 2

The Secretariat will check your application and send an invoice with the bank account information. Transfer 50% of

participation fee within a week from the invoice issuance.

STEP 3

Complete the payment for remaining 50% of participation

fee by 31st Jan. 2017.

Participation Inquiry – Cafe Show Vietnam 2017 Secretariat

8 9Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show

Article 1) TERMS OF REFERENCEIn these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been

allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc." in Vietnam including "Vietnam Int’l Cafe Show 2017 Secretariat

or Management". The term "Exhibition" shall mean "Vietnam Int’l Cafe Show 2017".

Article 2) ALLOCATION OF EXHIBIT SPACEThe exhibition space will be allocated based on the order of application, the payment completion and the exhibition categories. Such changes shall be

at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence. The Organizer shall reserve the right to change the

space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes.

Article 3) APPLICATION AND PAYMENT PROCEDURESAfter the contract is signed it shall be established and put into effect. The total payment should be completed no later than the deadline, 31st January,

2017. Upon payment, Exhibitors will be provided full range of participation services and benefits as outlined by the Organizer. However, the Exhibitor

may receive a disadvantage regarding booth allocation and various services offered by the Organizer if the full participation fee is not paid.

Article 4) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHSOnce the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making

the decision. The Exhibitor who decided to cancel participation or reduce the total number of booth will follow the penalty below. The payment should

be completed to the Organizer within 15 days of cancellation. The penalty amount will be deducted from the paid participation fee and any excess

amount, if present, shall then be returned.

PENALTY RATE:

* Cancellation within 2 months prior to the opening date : 50% of the total participation fee will be taken as the penalty.

* Cancellation within 4 weeks to 2 months prior to the opening date : 80% of the total participation fee for the cancelled booth.

* Cancellation within 4 weeks prior to the opening date : 100% of the total participation fee for the cancelled booth.

Article 5) INSTALLATION AND REMOVALThe installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify

the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.

Article 6) COORDINATION OF EXHIBIT WITH ORGANIZERExhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and

restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall

promotion of the Cafe Show Vietnam 2017 Secretariat.

Article 7) INSURANCE, SECURITY AND SAFETYExhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and

dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the

stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to

limit any constructions or demonstrations that pose as potential safety hazards.

Article 8) USE OF EXHIBIT SPACEExhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition.

Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the

Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.

Article 9) LIABILITYIt is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for

injuries to persons under any circumstances.

Article 10) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORSIn the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the

right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the

Organizer's approval, the payment made by the Exhibitor shall not be refunded.

Article 11) CHANGESThe Organizer reserves the right to change the venue and duration of the Exhibition under any exceptional circumstances. In the event of a change of

venue and/or date, or cancellation of the Exhibition, the Exhibitor shall not be entitled to any claim for compensation in connection with the booking for

participation.

Article 12) SUPPLEMENTARYWhen necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR

EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the SECC Rules and Regulations.

Article 13) ARBITRATION OF DISPUTESAny disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND

CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of

the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

TERMS AND CONDITIONS FOR EXHIBITING

Co-located Event

Vietnam National Barista Championship 2017

Vietnam National Barista Championship(VNBC) is the first coffee

competition in Vietnam sanctioned by World Coffee Events.

VNBC welcomes baristas with open arms, who dream about

performing at the world stage. It is assured that VNBC not only

provides an arena where baristas’ passion shines the most but

establish a stepping stone with which Vietnam specialty coffee

industry can mature.

The crowned champion of VNBC 2017 will compete at World

Barista Championship 2017 in Seoul, Korea, November 2017.

What else is better place than VNBC to show off your brand? This

world-class competition is the most entertaining and must-see

event among specialty coffee communities.

Maximize promotional effect for your brand with our sponsorship

opportunities.

Who is the BEST BARISTA in Vietnam?

Shine a Light on Your Brand! SPONSORSHIP Opportunities are available!

Sponsorship Choice31 Oct. 2016

Competitor Registration~30 Nov. 2016

First Round1st Week, Jan.

Semifinal & Final2-4 Mar. 2017

WBC 20179-12 Nov. 2017

Espresso MachineUSD 30,000

GrinderUSD 20,000

T. +84-8-3823-6050 f. +84-8-3823-6065 E. [email protected] W. www.vnbc.org.vn

EquipmentUSD 10,000

EventUSD 10,000

Naming SponsorUSD 50,000

Sponsorship Opportunities

VNBC 2017 Schedule

More Information – Participation & Sponsorship Inquiry

10 11Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show

2016 Show ReviewTitle Vietnam Int’l Cafe Show 2016 (Cafe Show Vietnam 2016)

Period 12th(Thu) – 14th(Sat), May, 2016 / 3 days

Venue Saigon Exhibition & Convention Center (SECC),

Ho Chi Minh City, Vietnam

Sponsoring Ministry of Industry & Trade of Vietnam

Organization Ministry of Agriculture and Rural Development of Vietnam

Embassy of the Republic of Colombia in Vietnam

Embassy of Peru in Vietnam

The Consulate General of Italy in HCMC

Buon Ma Thuot Coffee Association

Investment and Trade Center of HCMC

Scale 4,400 sqm

Record 76 exhibitors from 9 countries

(Vietnam, Korea, Thailand, Japan, Italy, Colombia, Peru,

Malaysia, Netherlands)

18,221 visitors from 12 countries

Concurrent Event Vietnam National Barista Championship 2016

WCE All-Stars Ho Chi Minh City 2016

Cherry’s Choice

Coffee Training Station

Sweet Class

How likely are you to participate in Cafe Show Vietnam again?

What score would you give to following aspectsof Cafe Show Vietnam 2016 out of 100?

Major Exhibitors

Testimonial

Exhibitor Survey Result

Not at all likely

Very likely

Likely

Not very likely

Neutral

69

10

17

2 2

Quality of visitors

91.2

Quality of business meeting

79.2

Quality of other exhibitors

70.7

Provided market information

82.9

“Cafe Show Vietnam, as the first specialized exhibition for specialty coffee, is contributing to the development of Vietnamese specialty coffee industry.”

- Giessen Coffee Roaster

“Vietnam National Barista Championship has helped Vietnamese baristas to improve their skills to the next level.”

- International Coffee Corp

“The number of visitors, especially professional visitors, has surprised us. We will definitely participate in again next year, with a larger booth!”

- Vina Nha Trang

“We highly recommend to participate in Cafe Show Vietnam to world’s coffee businesses. Not only is the event well-organized, but also expected to grow continuously in consideration of Vietnam’s market potential.”

- OPEM S.p.A

“The quality information about Vietnamese market is available here, since the considerable portion of visitors is local professional. We are planning to take part in Cafe Show Vietnam as often as opportunity allows.”

- CK Company

EXPORUM KOREA T. +82-2-6000-6671 (KR/EN) E. [email protected]

EXPORUM VIETNAM T. +84-8-3823-6050 (VN) E. [email protected]

W. www.cafeshow.com.vn f. www.facebook.com/cafeshow.vn

Cafe Show Vietnam Secretariat

Follow us to Explore Potential Asian Market!

7-9, Dec., 2016SNIEC, Shanghai, China

2-4, March, 2017SECC, Ho Chi Minh City, Vietnam

10-13, Nov., 20169-12, Nov., 2017COEX, Seoul, Korea

10-12, Nov., 20169-11, Nov., 2017COEX, Seoul, Korea

7-9, July, 2017CIEC, Beijing, China

• Seoul Cafe Show, The best historical Coffee Exhibitions in Asia (Since 2002)

• Reached the biggest scale & recognized as No.1 Coffee Event in each region

• A gateway to Asia’s major coffee markets powered by the exclusive network of Cafe Show brand

Saigon Exhibition & Convention Center (SECC), HCMC, Vietnam

- The largest & the most modern Exhibition &

Convention Center of the South of Vietnam

- An international standard facility capable of

satisfying the requirements of national and

international conventions.

- Located in the heart of Phu My Hung New City,

only 15 minutes from the centre of

Ho Chi Minh City and 30 minutes from

Tan Son Nhat International Airport.

www.secc.com.vn

Exporum Inc. Seoul, Korea / HCMC, Vietnam

- One of Asia’s leading exhibition organizers with

offices located in Seoul, Ho Chi Minh City and

Shanghai

- Hosting/executing more than 20 trend-spotting

exhibitions in a year

- A skillful international exhibition organizer with

much experience in Asia’s various major cities,

including Seoul, Beijing, Shanghai, Hanoi,

Ho Chi Minh, Kuala Lumpur, Singapore, etc.

www.exporum.com

About Venue About Organizer