COMMUNICATION COMMUNICATION PROCESS & NETWORKPROCESS & NETWORK
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CONTENTCONTENT Objectives Introduction to communication process Communication model Elements of communication process Video link- communication process Organizational network Kinds of network Video link- poor communication Examples -poor communication Learning Test yourself 2
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OBJECTIVESOBJECTIVES
Facilitates to personal effectiveness
Helps an individual to network with people
Influences motivation for enhanced performance
Facilitates better understanding of environment
Builds better understanding between superior &
subordinates.
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INTRODUCTION INTRODUCTION
Communication is the process of conveying
information between two or more people.
The communication process is the steps we take in
order to achieve a successful communication.
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COMMUNICATION MODELCOMMUNICATION MODEL
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MAJOR ELEMENTS OF MAJOR ELEMENTS OF COMMUNICATION PROCESSCOMMUNICATION PROCESS
Sender:
The person who intends to convey the message with
the intention of passing information and ideas to others is
known as sender or communicator.
Ideas:
This is the subject matter of the communication. This
may be an opinion, attitude, feelings, views, orders, or
suggestions. 6
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Encoding:
Conversion of subject matter into the symbols is the
process of encoding.
Communication Channel:
The person who is interested in communicating has to
choose the channel for sending the required information, ideas
etc.
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Receiver:
Receiver is the person who receives the message or for
whom the message is meant for.
Decoding:
The person who receives the message or symbol from
the communicator tries to convert the same in such a way so
that he may extract its meaning to his complete understanding.
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Feedback:
Feedback is the process of ensuring that the
receiver has received the message and understood in the
same sense as sender meant it.
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COMMUNICATION PROCESSCOMMUNICATION PROCESS
https://www.youtube.com/watch?v=Btj94IHVc6I
https://www.youtube.com/watch?v=bf490h3Q0zY
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COMMUNICATION COMMUNICATION NETWORKSNETWORKS
Communication networks refer to regular
patterns of interaction among people and a systematic
flow of information.
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KINDS OF NETWORK IN KINDS OF NETWORK IN ORGANIZATION ORGANIZATION
Formal Network
All organizational policies and decisions originate
from the top hierarchy and they flow down through the
managers and supervisors to the lower-level employees.
It flows in 3 directions:
a) Downward
b) Upward
c) Horizontal 12
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DOWNWARD NETWORKDOWNWARD NETWORK
This occurs when superiors send down messages to their
subordinates.
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Superior
Subordinate
Communication Flow
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UPWARD NETWORKUPWARD NETWORKMessages that are sent by subordinates to superiors are
labeled as upward communication.
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Subordinate
Communication Flow
Superior
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HORIZONTAL NETWORKHORIZONTAL NETWORK
Also known as lateral communication, messages, here,
are passed on between employees working at the same
organizational levels.
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Employee 1 Employee 2 Employee 3
Communication Flow
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INFORMAL NETWORK INFORMAL NETWORK
As formal communication networks have inherent
problems of command and control, the idea of informal
communication network emerged with employees
playing the lead role.
The informal communication network is also labeled
as grapevine.
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GRAPEVINEGRAPEVINE Is mainly the network of ‘who talks to who’.
People cluster around to express their feelings without
any inhibitions.
It take place in corridor, near the water cooler, in
washrooms, lunch rooms,
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POOR COMMUNICATIONPOOR COMMUNICATION
https://www.youtube.com/watch?
v=TwaLTpnozP4&index=2&list=PL058A82A702A180
CF
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POOR COMMUNICATION POOR COMMUNICATION EXAMPLESEXAMPLES
Star Princess Cruise Lines:Star Princess Cruise Lines:
In April 2012, passengers on the cruise ship Star
Princess told members of the ship’s crew that they had
spotted a fishing boat that showed signs of being in distress.
Yet the ship didn’t stop to provide aid, and two people on the
fishing boat later died of dehydration. Later, the cruise-line
company issued a statement that cited a “breakdown in
communication in relaying the passengers’ concern.”19
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British Petroleum: British Petroleum:
The blowout of the Deepwater Horizon offshore oil
rig, in April 2010, resulted in a massive crisis for BP and its
partners. Among the key factors that contributed to the
disaster were “poor communications” and a failure “to
share important information,” according to a report on the
White House commission that studied the incident.
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TEST YOURSELF:TEST YOURSELF: The common frame of reference between the sender and
the receiver of a message means…?
a. The sender and the receiver are still caught up in their
b. “message noises”
c. Both the sender and the receiver have common understanding
of the message
d. The mirror reflection of the message has not been established
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TEST YOURSELF:TEST YOURSELF:
Grapevine is active in an organization when…..?
a. formal network of communication is weak
b. too many people meet at the same time to talk
c. there is some problem at workplace
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TEST YOURSELF:TEST YOURSELF:
The other name of Horizontal Communication is…?
a. Lateral Communication
b. Collateral Communication
c. Collaborative Communication
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TEST YOURSELF:TEST YOURSELF:
By and large today’s organizational communication
climate is…?
a. more formal and less informal
b. more informal and less formal
c. more professional and less casual
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LEARNINGSLEARNINGS
The process of communication tells you that there are several
elements that play an integral part to make it interactive.
As networks have inherent problems, modern managements,
through team-work, meetings and open-door policy, have
reduced the influence of the grapevine.
Grapevine can also be put to good use.
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