Presentation on Business plan of Plastic cum JuteBag
Presented by:Puja AgrawalSuman RaniSwatiShruti SreedharanTez Narayan Sah
Objectives:
• For creating pollution free environment as jute is eco-friendly products.
• Making low cost carry bags and fashionable jute products.
• To make jute products as a part of our daily living.
• Creating awareness about jute products.• To earn profit.
Mission The eco-friendly paper bags manufacturing
industry is poised for a higher growth with a bright future
Core Values • Competitiveness • Quality & service • Commitment to natural fibres and eco products
Mission statement
Introduction:• Jute is a natural fiber popularly known as ‘The golden fiber’.
• One of the cheapest and the strongest of all natural fiber.
• Jute is a bio-degradable eco-friendly item.
• India, Bangladesh, China and Thailand are the leading producers of Jute.
• India is the largest producer of jute goods in the world, while Bangladesh is the largest cultivator of raw jute.
Our Product Range:
Jute Bags
Printed & Decorated Jute Shopping Bags
Designer Laptop Bags
Jute Folders
Men’s Handbags
Market and Demand Aspects: • Every responsible citizen considering the black future of ours next
generation shall stop using plastic carrier bags used for shopping as much as possible.
• Plastic bags in general take anywhere from 20 to 1000 years to breakdown in the environment. The natural alternative is jute bag.
• Decorated jute bags and shopping bags are very much in demand both for domestic and international market.
• The demands of the product remain consistent through out the year. So, it is presumed that there is a good scope for starting of such type of industry with a huge export potential.
Alternates and Substitutes:
• Paper Bags:- Manufacturing process of paper bags results in plenty of leftover waste.- Environmental Damage- They are meant for short term usage.
• Cotton Bags:- They are costly as compared to jute.- Scarce raw material
• Plastics or Polyethene Bags:
Value chain analysis QUALITY FOCUS : quality is checked at multi -
levels of the procurement chain by the ECO-ABD quality control team, duly supported by independent quality surveyors.
DIVERSE PROCUREMENT NETWORK : it is established widely across surplus producing states of India to ensure the right variety at the right cost.
CONTI… CONTROLLED SUPPLY CHAIN : spreads across
selected suppliers across the country totally quality led, timely deliveries at the most competitive prices through a widespread broker network and commission agents.
Business model canvas VALUE PROPOSITION : • working people, UK customers, poor people
and victims of human trafficking. CUSTOMER SEGMENT : • middle class people, upper class and
foreigner customers.
Conti… CHANNELS : • retailers, wholesalers, malls, website CUSTOMER RELATIONSHIPS : • product differentiation• standard quality at reasonable price• different varieties• environment concern
Conti… KEY ACTIVITIES : • online marketing• hoarding boards• advertisement in newspaper n TV KEY RESOURCES :• jute• small proportion of polythene• lignin • cellulose
Porter’s five forces
Key partners• Ebay.com • And all business partners (suman, shruti,
swati, Puja and Tej)
StrategiesDifferention strategies: our product is based
on differention strategies because we provide high quality of product the competitors
Financial Aspects:
Production Programme for a year
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Jute Bags 75,000
35
2,625,000
2Printed & Decorated Jute Shopping Bags
30,000
65
1,950,000
3 Designer Laptop Bags 2,000
300
600,000
4 Jute Folders 7,500
30
225,000
5 Mens Handbags 3,000
260
780,000
Total 6,180,000
Financial Aspects:
Fixed Capital:
1. Land & BuildingWorkspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Industrial Sewing Machines 31K 5
7,500
37,500
2 Screen of Diff. Designs 15
350
5,250
3 Rubber Wiper 10
125
1,250
4 Dye Paste Stirrer 4
3,600
14,400
5 Cottage Steamer 1
17,500
17,500
6 Water Drum 2
1,500
3,000
7Scissors, Measuring Tapes and other Equipments L.S
3,800
Total 82,700
2. Machinery / Equipment
Financial Aspects:Fixed Capital (Contd.)3. Furniture & FixturesSr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Cutting Table 1
1,700
1,700
2 Wooden Woking Table 2
2,000
4,000
3 Chair 5
500
2,500
4 Almirah 2
4,000
8,000
5 Reck 1
3,500
3,500
6 Electrical Fittings 4,500
7 Misc. Items (Stools) L.S 5,500
Total 29,700
Total Fixed Capital Particulars Amount Land & Building Nil Machinery / Equipment 82,700 Furniture & Fixtures 29,700 Total 112,400
Total capital investmentParticulars Amount
Fixed Assets 112400
Working capital 400000
Total 512400
Means of finance Amount Promoters contribution (5*100000) 500000
Bank Loan 50000
Total 550000
CompetitiorsAjay Industrial Corporation Limited, Ghaziabad
Surajbhan Commodities Private Limited, Kolkata
Cheviot Company Limited
SWOT ANALYSISStrengthEco-friendly in natureLower priceLess competitorsQuality of productUse of modern technologyCurrent fashion trend
Weakness Plant capacityNot useful in monsoon seasonLess advertising effort
OpportunitiesIncreasing awareness of hazards of plasticEverywhere bags are provided
There is something that never end packaging
Threats Government polices
Introduce new product similar to plastic bags
Increase raw material price
Marketing Strategies:
• Word of Mouth• Comprehensive Website• Social Marketing• Direct Marketing• Major Festivals• Online Shopping Sites• NGO Tie-ups• Local Tie-ups• Corporate Gifting• Conferences and Seminars
Future Scope:• We will be focusing on more on product segmentation like introducing new
products wallets, water resistance bags, designer’s ladies handbags etc.
• Expansion of our business by introducing new outlets at prime locations across the country which will result in creating more employment opportunities.
• To focus more on the Marketing:Promoting our eco-friendly products through newspapers, hoarding, Radio etc. Ad Campaign.Focusing more on tie-ups like Award ceremony’s, Standard Chartered Mumbai
Marathon, DNA Half Marathon other the major event happens in Mumbai.
Conclusion:• These reusable 100% natural bags are biodegradable, ethically sourced,
eco friendly, long lasting. They are a sustainable alternative to plastic and most other Green or Eco-friendly type bags available in the market.
• As well as their stylish looks jute bags carry a positive environmental message about your brand when printed with your logo.
• Go plastic bag free and make a difference to our planet.
• Jute is– Natural Fibre– Biodegradable– Sustainable– Stylish– Reusable
Thank You
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