R-ACADEMY OF DANCEDiscover dance
Presentation By,
Raja.A
EXECUTIVE SUMMARY
R – Academy of Dance is a start up dance school.
Various kinds of dance levels structured for the people of different levels.
The estimated investment for the academy is 60,00,000.
Location: Chennai, Tamilnadu.
Target customers: tiny-tots between 3-10 years, young boys and girls between 10-20 years, ladies, married men and women, corporate, software and other working professionals and disabled people.
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COMPANY SUMMARY
The Company is privately owned by Mr. Raja and will be established on March, 2009.
The total capital required for the start up is 6 million in which 30% i.e. 18,00,000 is by the owner 35% i.e. 21,00,000 is by the bank and remaining 35% i.e. 21,00,000 is by venture capital.
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OBJECTIVE
Create a dance studio with a warm, supportive atmosphere, which is based on satisfying customers.
Provide a social and entertainment forum for people with diverse interests, backgrounds and ages.
Provide dance training for students at all levels of dance, from beginner to advance.
To combine the dance with fitness and isolation exercises.
Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees.
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VISION
“The whole world should feel the magic of dance.
Everyone should get with the beat.
We want to dance all the time.
We want to dance everywhere.”
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MISSION
“To create an entertainment and community education.
To offer a unique and appealing entertainment for all customers.
It will provide excellent opportunity for social interaction with dancing and special events.
It will provide an excellent opportunity for the people who want to take dance as their
career.
To provide dance education to all people by mixing it with fitness exercise and in other
modes.”
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PRODUCTS
Classical
Western
Hip Hop
Cuban
Mambo
Raja.A, 40, Fin III, FW0709.
Salsa
Disco funk
Rock & Roll
Retro
Latin
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SWOT ANALYSIS
STRENGTH:Offering dance with yoga, isolation exercises
and stretches.Variety of dance at one building. International choreographers.Unique courses for all levels and all types of
people.
WEAKNESS:
Infant Company
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SWOT ANALYSIS
OPPORTUNITIES: Passion towards dance among youngster as
been increasing.Awareness about international dance
among people.
THREATS:
Emerging competition.
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MARKETING ANALYSIS
Identified Customer Group: Kids between 5-10 years. Young boys and girls between 10-20
years. Married men and women. Corporate peoples. Disabled people.
Market Needs: Learning all form of Dance in same
place. Dance in the form of fitness exercise. Dance which relieves stress and
mental pains.
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COMPETITION
The major competitors are:John Britto Dance AcademyKalalaya Dance AcademyRaack Dance AcademyThe Swingers
Competitive Edge:All day multi time slot scheduleInternational dance trainersDedicated instructional spaceAffordable fees structureSpecial discounts for disabled peopleUnique events specially designed for corporate
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MARKETING STRATEGY
Our marketing efforts will focus on the following channels for reaching the customers:
WebsitePrintRadioTelevisionEmail/NewsletterPromotional stage programs
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4 P’s
PRODUCT:The product of R-Academy of dance is
targeted at different parts of market. Each product is designed to appeal to a particular segment. Latin form like Cuban, L.A style Salsa, Cha-Cha and Disco funk for ladies, corporate, software and other working professionals.
PRICE:The price of the product is based on the
demand and on what the market will bear i.e. Demand pricing.
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4 P’s
PLACE:The major place would be covered is the
southern part of India including Tamil Nadu, Andhra Pradesh, and Kerela.
PROMOTION:The Company’s promotional strategy
covers the southern part. The main above-the-line promotion for R-Academy of dance is Television and Promotional stage programs.
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SALES FORECASTS
Start up expenses:
Rent = 12, 00,000Equipments = 50,000Legal = 45,000Electricity = 50,000Promotional Expenses = 1, 05,000Insurance = 50,000
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EXPECTED MONTHLY & YEARLY SALES
0
200000
400000
600000
800000
1000000
1200000
1400000
in Rs.
April July October January
Month
sales monthly
sales
0
5000000
10000000
15000000
20000000
in Rs.
1 2 3
year
Sales yearly
Series1
Monthly Sales
Yearly Sales
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ORGANIZATIONAL CHARTFounder & Managing Director
Administration Operations
Executive Director
Marketing Coordinator
Program Manager
Accounts & Program Associate
Costume Coordinator
Make up & Hair Stylist
Dance Instructors
Dancers
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FINANCIAL PLAN
PESTEL Factors. Particulars 2009 2010 2011
Tax 35% 35% 35%
Loan Interest 7% 7% 7%
Depreciation 1,00,000 1,25,000 1,50,000
Assumptions
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FINANCIAL PLAN
Break Even Analysis:
Overheads = 60,00,000 Selling Price = 20,000Cost Price = 15,000
Break Even Point = Overheads Selling Price – Cost Price
Break Even Point = 60, 00,000 20,000 – 15,000
Break Even Point = 1,200 units.Turnover = 1,200*20,000 = Rs. 2, 40, 00,000.
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FINANCIAL PLAN
Projected P & L Account
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Particulars 2009(In Rs.)
2010(In Rs.)
2011(In Rs.)
Sales 1,21,87,280 1,52,43,100 1,82,80,920
Expenses:Salary 45,00,000 45,00,000 45,00,000
Rent 12,00,000 12,00,000 12,00,000
Equipments 50,000 55,000 60,000
Legal 45,000 45,000 45,000
Electricity 50,000 50,000 50,000
Promotional Expenses 1,05,000 1,25,000 1,45,000
Insurance 50,000 50,000 50,000
Total Expenses 60,00,000 60,25,000 60,50,000
Profit Before Tax 61,87,280 92,09,100 1,22,30,920
Tax 21,65,548 32,23,185 42,80,822
Net Profit 40,21,732 59,85,915 79,50,098
Net Profit/Sales 32.99% 39.26% 43.48%
FINANCIAL PLAN
Projected Balance Sheet
Particulars 2009(In Rs.)
2010(In Rs.)
2011(In Rs.)
Assets:Equipments 50,000 55,000 60,000
Cash 40,21,732 10,007,647 17,957,745
Total Current Asset 40,71,732 10,062,647 18,017,745
Accumulated Depreciation 1,00,000 1,25,000 1,50,000
Total Asset 30,71,732 99,37,647 1,7867,745
Liability:Loans 1,47,000 1,47,000 1,47,000
Venture Capital 4,20,000 5,25,000 6,30,000
Total Liability 5,67,000 6,72,000 7,77,000
Net Worth 25,04,732 92,65,647 1,70,90,745
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FINANCIAL PLAN
Particulars 2009(In Rs.)
2010(In Rs.)
2011(In Rs.)
Sales 12,187,280 15,243,100 18,280,920
Bank Balance at the beginning of the year 60,00,000 40,21,732 10,007,647
Cash Payments:Salary 45,00,000 45,00,000 45,00,000
Rent 12,00,000 12,00,000 12,00,000
Equipment 50,000 55,000 60,000
Legal 45,000 45,000 45,000
Electricity 50,00050,000 50,000
Promotional Expenses 1,05,000 1,25,000 1.45.000
Insurance 50,000 50,000 50,000
Tax 21,65,548 32,23,185 42,80,822
Total 81,65,548 92,48,185 10,330,822
Bank Balance at the end of the year
40,21,732 10,007,647 17,957,745
Projected Cash Flow Statement
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