Business Marketing Without Spending Money
Most marketing doesn’t work
Most marketing is expensive
There are hundreds of free marketing tools and techniques
What is Free?
Free marketing = no financial outlay costs nothing
OR
Costs no more to use well ….. than badly
E.g. Advertising isn’t bad per se ……... Bad adverts are bad.
NEXT CUSTOMER PREDICTION
ANewspaper Advertising WebsitesMagazine Advertising DirectoriesTV AdvertisingRadio Advertising PostersAerial Ads Shell Ads LeafletsDirect MailTelephone Calls Exhibition StandCinema Advertising
BNewspaper EditorialWordPress /TypepadMagazine ArticlesIncoming LinksTV Interview Radio Interview TwitterFacebookScoop.itSkypeEvent SpeakerYouTubeSatNav AdvertisingEventBrite
IT / Software Google Docs, Google Maps Google GroupsMobile PhoneCRM
Laptops JellyCamLive Movie Maker
PR – Media Releases
Joint Ventures – todays event is a JV
Other People – referrals
Who is your ideal client?
• Client profile
What problem do they have that you can solve?
• NOT what can you sell them that they ought to need
Forget sales funnels .. Use lead magnets .. Even in adverts
Free Marketing in Action
Any business can get in a magazine of some type
Consider consumer mags, trade mags, etc
Also think about websites that will carry your advice
Radio Interviews
On topics as diverse as Berlin Wall Interactive AdvertisingWoolworthsJessops Closure MemoryDoes marketing work?Advanced ThinkingPPCPR … etc.
From ……… My officeAn Italian beachA Portuguese palace
http://youtu.be/06fE_xjTR20
http://youtu.be/lwlbUxr4tpQ
YouTube
SatNav Advert
EventBrite
PayPal Integration
Use CiviCRM and the EventBrite ticket cost is zero .. Saving you money
Free Advice for Prospects
Autoresponders capture prospects’ details in return for advice
Adverts can do the same
Just offer advice rather than products/services
Don’t …….
My next customer prediction Your next customer is likely to be someone who has done business with you before ……..
……….. or has already been in contact with you.
What steps have you taken to ensure you get their business?
What is your strategy? Are you consistent?
Top Marketing Tips 1. Define your ideal customer
2. Provide what they need
3. Keep in contact with prospective, current and past customers
4. Use free or low cost marketing techniques wherever possible
5. Smile .. It costs nothing but sells everything
6. Sign up to my Top Five Marketing Strategies
Stefan Drew
01926 632794
www.StefanDrew.com
@StefanDrewe
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